Brand Marketing Senior Manager

RAFFLES; Paris; Sur place; EUR 70 000 - 100 000; Plein temps

Résumé du poste

Orient Express, une icône de l'hospitalité de luxe, recherche un Senior Manager de Marketing de Marque pour façonner sa stratégie marketing. Ce rôle clé implique le développement d'initiatives innovantes pour renforcer la visibilité et l'engagement de la marque, tout en garantissant une expérience client premium. Les candidats doivent avoir une solide expérience en marketing dans des environnements de luxe.

Prestations

Accès à des espaces de coworking

Programme de fidélité

Restaurant pour employés

Pack de mobilité durable

Programmes de gestion des talents

Qualifications

• Minimum 7 ans d'expérience en marketing, dont 3 ans en position de leadership.
• Expérience dans le secteur du luxe ou de l'hôtellerie.
• Compétences en gestion de marque et comportement des consommateurs de luxe.

Responsabilités

• Développer et mettre en œuvre une stratégie marketing de marque.
• Conduire la stratégie de médias sociaux pour augmenter l'engagement.
• Gérer le budget marketing pour un impact maximal.

Connaissances

Analyse des données

Créativité

Leadership

Communication

Formation

Master en Marketing, Commerce ou Gestion Hôtelière

Outils

Outils de marketing numérique

MS Office Suite

Description du poste

Company Description

About Orient Express

Orient Express embodies the refined and nomadic spirit of travel. Its exceptional assets portfolio includes experiences such as The Orient Express — its iconic carriages reinvented as a modern-day tribute to French luxury, with ARSENALE Group owner — La Dolce Vita, a train celebrating the elegance of Italian art de vivre, and a collection of luxury hotels opened in Rome – La Minerva – and soon in Venice – Palazzo Dona Giovannelli, and with SILENSEAS - the O.E Corinthian, the world’s largest sailing ship.

While redefining the future of luxury hospitality, Orient Express places particular emphasis on the employee experience, development, and engagement.

As a symbol of ultra-luxury hospitality, the brand is currently undergoing an ambitious phase of rebirth and expansion accelerated since 2024 as a Joint Venture between ACCOR and LVMH.

Now, as Orient Express grows under the steam of its 140-year own glorious reputation and brand, it stands unique and identifiable from the other luxury brands under the ACCOR brands, aiming to become a pioneer of contemporary luxury hospitality, creating immersive experiences that combine exceptional design, impeccable service, culinary excellence, wellness offerings, cutting-edge technology, sustainability, and authentic local experiences, while also actively engaging in local community initiatives and support social causes, making a positive contribution to the destinations its properties operate in. What remains distinctly Orient Express is its spirit of adventure, sublime service and enchanting storytelling. Refreshing and reinvigorating, Orient Express is loved by those with an adventurous spirit and a taste for the very best, linking travel and destinations as part of the same journey.

Job Description

As an integral member of the Brand and Communication department, the Senior Manager of Brand Marketing will report to the VP of Brand & Communication and will be instrumental in shaping the brand marketing strategy for Orient Express. This role will ensure alignment with the brand’s core values and embody the unique allure of the ultraluxury hospitality experience. The Senior Manager will develop innovative marketing initiatives aimed at enhancing brand visibility, reputation, and engagement within the ultra-luxury market. The associate will work collaboratively with the VP Business Marketing team to ensure that brand awareness efforts effectively support revenue generation and foster a premium guest experience aligned with the Orient Express identity.

Main responsibilities are the following:

Strategic Development

• Develop and implement a comprehensive brand marketing strategy that aligns with Orient Express’ brand vision while enhancing the luxury guest experience.
• Identify market trends and consumer insights to inform strategic decision-making and capitalize on growth opportunities

Brand Identity

• Ensure consistency in brand messaging across all marketing channels and assets, managing the brand identity in a manner that resonates with high-end clientele.
• Oversee the creation of engaging content and creative campaigns that elevate the brand’s luxury positioning

Brand Market Research and Insights

• Conduct thorough market research to understand competitive landscapes and identify areas for innovation or improvement in service offerings.
• Analyze customer feedback and behaviors to continuously refine marketing strategies and enhance guest experiences.

Brand Social Media and Innovation

• Drive the brand’s Social Media strategy, encompassing base increase and engagement to enhance the brand’s presence and reach.
• Utilize technology and data analytics to measure Social Media effectiveness.

Budget Management

• Assist in developing and managing the marketing budget, ensuring effective allocation of resources for maximum impact and return on investment.

Leadership and Management

• Lead and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and excellence.
• Coordinate cross-functional collaboration with departments such as sales, operations, and customer experience to ensure cohesive messaging and branding.

Stakeholder Engagement

• Collaborate closely with the Brand & Communication department to align on global marketing initiatives and corporate strategies, ensuring that brand efforts support broader business objectives.

Qualifications

• Master’s degree in Marketing, Business, Hospitality Management, or a related field.
• Minimum of 7 years of progressive marketing experience, with at least 3 years in a leadership capacity within the luxury or hospitality sector.
• Proven track record of developing and executing successful marketing strategies in an ultra-luxury environment.
• Strong understanding of brand management principles and luxury consumer behavior.
• Creative thinker with strategic vision and adaptability to thrive in a fast-paced, dynamic environment.
• Excellent analytical skills and experience with data-driven marketing initiatives.
• Exceptional written and verbal communication and interpersonal skills. Fluency in English and French.
• Strong creative mindset with a passion for delivering best-in-class customer experiences.
• Proficiency in digital marketing tools and platforms.
• Proficient in MS Office Suite (Word, Excel, PowerPoint, Outlook) and other relevant office software to facilitate the creation of high-standard presentations, reports, and documents

Additional Information

A real Work life balance

• Work from Everywhere: Personal access provided to over 500 coworking spaces, many of which are within our hotels.
• ALL - Heartist Program: Unforgettable stays and experiences at all Accor locations and partner venues worldwide.
• And at our Issy les Moulineaux site: Collaborative workspaces, an employee restaurant, unlimited coffee, gaming and sports areas, a concierge service, and a park just across the street.

Attractive Finance benefits

• Sustainable Mobility Package up to €700 for the use of "green" transportation, or 75% coverage of Pass Navigo (public transportation pass).

Learning & development

• Talent Management at the earth our of HR Accor strategy.
• We want you to feel free to dare and free to grow, by opening new doors to continuous learning and skills development. Challenge yourself and switch between jobs, brands, and career path.

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.