Brand Marketing Expert - Strategist

Mercor; Paris; Sur place; EUR 60 000 - 90 000; Plein temps

Résumé du poste

Mercor is building high-fidelity simulated brand marketing environments to evaluate AI agents. You will design task briefs, specify required documents and tools, and craft criteria to judge AI outputs. The role focuses on diagnosing data, prioritizing actions, planning across tools, and ensuring rigorous QA and evaluation.

Experience in brand marketing and the ability to articulate reasoning are essential. Preference for candidates with experience building AI training environments and

Qualifications

• Hands-on practitioner experience in brand marketing (ownership of positioning, brand tracking and brand investment decisions).
• Clear written reasoning to explain why a decision is right.

Responsabilités

• Design task briefs drawn from real-brand marketing work, specifying what the task tests and the expected decision.
• Specify documents, dashboards, personas and tool states required for realistic tasks.
• Write or review reference answers and evaluation criteria to distinguish strong responses from plausible-but-wrong ones.
• Review AI agent attempts and judge them against your standard.

Connaissances

Brand marketing

Brand tracking

Written reasoning

Data interpretation

Outils

Google Analytics 4

Simulation environments

Description du poste

About the work

We are building high-fidelity simulated work environments used to evaluate and improve AI agents on real marketing work. Each environment reproduces a marketing org's actual tool surface — email, storage, CRM, project management, social media management, web analytics, AEO/SEO, ads, CMS, product analytics and support — populated with realistic documents, dashboards, personas and deliberately planted problems.

You will help design and pressure-test the Brand Marketing environments: the briefs, the artifacts, the judgment calls a strong practitioner would make, and the errors a weaker one would miss.

What you will do

• Design task briefs drawn from work you have actually done in brand marketing, including what the task is really testing — the planted issue and the decision a strong practitioner should reach


• Specify the documents, dashboards, personas and tool states a realistic version of that task requires


• Write or review the reference answer and the criteria that separate a strong response from a plausible-but-wrong one


• Review AI agent attempts and judge them against your own standard

Tasks span the capabilities we measure: diagnosing what happened from messy or conflicting data, prioritizing and making tradeoffs, planning and executing, QA and reconciliation, triage and escalation, research and evaluation, reporting, and orchestrating multi-step work across several tools.

Brand Marketing scope

Brand and share-of-voice analysis, messaging consistency across regions and channels, distinctive asset management, and channel and tactic decisions.

Who we are looking for

• Hands-on practitioner experience in brand marketing — you have owned positioning, brand tracking and brand investment decisions


• Comfortable reading brand tracking studies, share-of-voice data and Google Analytics 4


• Prior experience building AI training environments, RL environments or simulated case studies is strongly preferred


• Rubric Academy or Rubric Bootcamp certification is strongly preferred


• Clear written reasoning — much of the value is in explaining why a decision is right

Screening

Applicants complete a short multiple-choice knowledge screener specific to this sub-domain before review.