BRAND MANAGER INCUBATION BRANDS

1608 Bacardi Martini France; Paris; Sur place; EUR 45 000 - 85 000; Plein temps

Résumé du poste

An established industry player seeks a dynamic Incubation Brand Manager to drive the growth of premium brands in the market. This role focuses on strategic brand management, ensuring effective activation and communication plans while maintaining strong relationships with stakeholders. The ideal candidate will have a proven track record in marketing, exceptional brand-building skills, and the ability to navigate complex environments. Join a passionate team committed to innovation and excellence, where your contributions will shape the future of premium spirits. This is a fantastic opportunity for those looking to make a significant impact in a vibrant and fast-paced industry.

Prestations

Competitive Pay Package

Paid Time Off

Retirement/Pension Plan

Medical Insurance

Life Insurance

Employee Assistance Programs

Free Calm Meditation App subscription

Family-friendly leave policies

Qualifications

• Min 3 years’ experience in marketing with strong brand building skills.
• Experience in running 360° campaigns and understanding commercial drivers.

Responsabilités

• Lead brand strategy and activation planning for Incubation brands.
• Manage A&P budget and ensure alignment with growth objectives.
• Build relationships with stakeholders to support brand initiatives.

Connaissances

Marketing

Brand Building

Analytical Skills

Commercial Acumen

Stakeholder Management

Digital Savvy

Fluent in French

Fluent in English

Formation

Degree in Marketing

Professional Marketing Qualifications

Description du poste

WHAT DOES AN INCUBATION BRAND MANAGER DO?
Accountable for driving the effective seeding and growth of Incubation brands in market. Strong focus on St Germain liqueur, secondary focus on Premium Dark Spirits portfolio (Santa Teresa, Single Malts, Teeling, Angel’s Envy).

• The champion for Incubation brands; an evangelist for dedicating resource to deliver brand strategy and the plan to deliver growth
• Be a key member of the team in the largest St Germain BMC in Europe (FR) & its homeplace
• Lead the development of integrated activity plans and consumer programmes in market, defining the JTBDs and plan required to deliver these
• Managing and protecting A&P budget
• Build effective relationships with key commercial and marketing stakeholders (market & global) to support and ensure plans and resource are aligned to delivering the growth model
• Inspire and support an entrepreneurial approach that facilitates innovative test & learn initiatives
• Be part of a team ensuring the Incubation strategy is executed with excellence in market

ABOUT YOU

• Min 3 years’ experience in marketing
• Equity builder experienced in running 360° campaigns
• Strong understanding of the key commercial drivers and tools to drive ROS
• An evangelist of the seed growth model, executional excellence and driving high GP value

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE:

Brand strategy, activation planning & brand communications

• Lead the creation & communication of IAP: local annual (including AVQPAP) and 3Yr marketing/business plan
• Lead performance review and build the marketing strategy for each Incubation brand, defining the JTBD and developing the activity plans and consumer programmes to deliver this; actively consulting local and Global stakeholders
• Assign and manage A&P across brand activities, including PR, Social and Digital to deliver commercial and brand targets. Influence market leads to support A&P proposals, via the IAP, strong matrix engagement and activity M&E
• Support the execution and adaptation of global brand assets. Working closely with relevant Activation / Customer Marketing teams to ensure activities align to deliver global brand guidelines and messaging
• Work closely with insights to ensure consumer is at the heart of planning and activation

Lead Business Performance Management

• Accountable for delivery of performance targets and maximising ROI from A&P
• Constantly evaluate commercial P&L and ensure M&E is in place for all activities and help to identify and codify successful brand growth drivers and to act to resolve gaps and issues via Monthly reporting and QBRs
• Ensure discipline around implementation of channel and pricing strategy, including sustainable GP/case growth

Generate support for Incubation brands and create a winning team in market

• Build effective relationships with market commercial leads and stakeholders; influence them to understand and engage with the vision for Incubation brands, maximising resource and targets allocated to Incubation brands in the right channels and enabling them to deliver sustainable long term growth
• Work closely with the Senior Commercial Director Incubation (and Global brand directors) to ensure the brand strategy is executed in line with the Incubation growth model, brands’ positioning and BVI
• Keep Global teams updated on performance and use support from Senior Commercial Director to resolve issues
• Inspire and support an entrepreneurial approach to delivery the strategy with excellence. Blending a passion for doing the right thing for the long term with a sense of urgency

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY:

• Strong Marketing experience (minimum 3 years) with exceptional brand building skills. Familiar with France and Loi Evin.
• Preferably also experience in international marketing.
• Fluent command of French & English
• Great analytical & commercial acumen/execution skills with the ability to translate brand strategies into a tangible commercial advantage. With strong understanding of channel, price, promotional activity and through-the-line activation.
• Track record of premium brand guardianship and ability to grow brands the right places, in the right way
• Experience to influence and manage multiple stakeholders in a complex matrix environment. Comfortable working with ambiguity & change
• Drive for results; constant measurement and management of Business Performance against plan
• Digitally savvy with the ability to connect people and systems in the delivery of results. Relevant experience working with On-Trade, Digital Commerce and/or CRM is advantageous.
• Degree and/or professional marketing qualifications

PERSONAL QUALITIES - SHARE OUR FOUNDER'S PASSION AND ENTREPRENEURIAL FLAIR

• Self-motivated, driven, focused on performance and results, accountable
• Super-premium brand building mindset and passion for premium, top end on trade
• Gravitas and intellect to influence leadership
• Passion for doing the right thing, matched with boundless energy and enthusiasm
• Personable relationship builder: with capacity to engage and influence diverse stakeholders
• Resilience and tenacity in the face of ambiguity and challenge
• A strong team player, naturally putting the interests of the team and company above self-interest

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity.

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package

• Competitive Holiday/Paid Time Off, plus additional days offered (i.e., volunteer day, allowing you to give back to the community)

• Retirement/Pension Plan

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance

• Calm Meditation App subscription (free)

• Employee Assistance Programs

• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

The benefits/perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. Some benefits may be subject to an employee contribution. Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.