Brand Manager

Ubisoft Entertainment; Paris; Hybride; EUR 40 000 - 60 000; Plein temps

Résumé du poste

Ubisoft recherche un Associate Brand Manager pour son équipe de Global Publishing à Paris. Le candidat idéal aura une expertise en gestion de marque dans le secteur du jeu vidéo et sera responsable de la stratégie marketing pour plusieurs franchises. L'opportunité comprend un environnement de travail dynamique et flexible, des avantages attractifs, y compris un programme de partage des bénéfices et d'autres avantages sociaux.

Prestations

Partage des bénéfices

Plan d'épargne d'entreprise

25 jours de congés payés + 12 jours supplémentaires

Tickets restaurant

Assurance santé familiale

Salle de sport sur place

Qualifications

• Expérience préalable en marketing, idéalement dans le secteur des jeux vidéo.
• Fluent in English and French.
• Aptitude à travailler dans des contextes internationaux et éloignés.

Responsabilités

• Gérer les tactiques et l'exécution du marketing pour les marques Ubisoft.
• Construire la stratégie marketing en utilisant des analyses de marché et des insights consommateurs.
• Suivre le budget et les plannings de production.

Connaissances

Recherche

Collaboration

Communication

Organisation

Adaptation au changement

Compétences de présentation

Formation

Diplôme dans le domaine du marketing ou de la communication

Outils

MS Suite

Photoshop

Description du poste

Ubisoft’s 19,000 team members, working across more than 30 countries around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their dedication and talent have brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game-changing challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us create the unknown.

JOB DESCRIPTION

We are looking for an Associate Brand Manager to join the ranks of our Global Publishing team. Reporting to the Associate Marketing Director in Paris, you will contribute to shaping the global go-to-market strategy, marketing tactics and supporting creatives for the marketing campaigns of one or two Ubisoft brands.
Your brand management expertise, strong organizational skills, eye for details will empower the team members to design an ambitious and effective campaign.

More precisely, your missions will be the following:

Oversee Marketing Tactics & Execution

• Gather expertise from all project stakeholders and use game, market & consumer data to enrich discussions and drive decisions ona global level.
• Build the marketing strategy including consumer insights, situational analysis and competitive insights.
• Provide each relevant publishing team with the product information and marketing strategy needed to build plans.
• Collaborate with expertise teams to build the full go-to-market plans for your games: build the press & influencers plans in collaboration with the Communication team, the trade marketing plans in collaboration with Sales teams etc.

Build Original Content & Creatives

• Brief internal/external agencies and lead the production of diverse creative assets like key visuals, videos and trailers in a ROI driven / agile mindset
• Follow up the paid media plan and deal with Ubisoft owned channels to maximize their impact (CRM, Community Management, Social Networks, Website)
• Follow up the budgets and production schedules.

Provide Operational Support For Team-Wide Projects

• Consistently manage and execute Marketing Plan tactics, ensuring project is flawlessly executed aligned with project goals.
• Act as global “source of truth” and provide support across all regions to coordinate key local teams’ engagement.
• Ensure all tactics have clear KPIs aligned with business goals and encourage cross-functional to build their own KPIs.
• Follow the industry and regularly share key benchmarks that could help strengthen our strategies

QUALIFICATIONS

• You have prior marketing experience in video games sector or in entertainment in general,and you are at ease working in an international context with remote team members.
• Rigorous, tactful and creative you are a uniting force and have good communication skills. Fluent in English and French.
• Comfort in working in and navigating complex organizations and willing to learn how to work in a multi-national company.
• Hard skills: Experience with MS Suite (Excel, Teams, SharePoint, etc.), basic Photoshop skills helpful
• Soft skills: research, writing, collaboration, communication, organization, adaptation to change skills, presentation skills.
• Demonstrated ability to take ownership and responsibility for projects. Anticipates problems, marshals resources, and does what it takes to get the job done.
• Be curious about innovative projects in the greater market, amongst competitors, etc. and share with manager and team.

ADDITIONAL INFORMATION

Recruitment process

[30 minutes] : phone call with a Recruiter,

[60 minutes] : interview with the the manager of the Role

[30 minutes] : phone call with an Executive Publisher

Profit Sharing, yearly company saving plan. 25 paid time off + 12 additional paid days off. 50% of your Navigo pass is paid by the company, lunch vouchers (9€/day), healthcare for you and your family, and lots of Ubisoft additional perks.
Our brand new office is located in Saint Mandé, (Metro line 1, Saint Mandé station). Gym available in the building.

Additional information

• Duration of work: Full-time
• Remote or on-site: Flexible working organization to be discussed with the manager of the role, in accordance with the Ubisoft Work From Home policy - 3 days a week in our Saint-Mandé office.

Ubisoft offers the same job opportunities to all, without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age. Ubisoft ensures the development of an inclusive work environment which mirrors the diversity of our gamers community.

Check out this guide to help you with your application, and learn about our actions to encourage more diversity and inclusion.

Newcastle upon Tyne, United Kingdom - Hybrid

LET OUR TEAM MEMBERS TELL YOU ABOUT THEIR JOB

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