Brand Manager

Lesaffre; Marcq-en-Barœul; Sur place; EUR 40 000 - 80 000; Plein temps

Résumé du poste

Une entreprise familiale prospère recherche un Brand Manager pour renforcer son équipe marketing. Ce rôle stratégique implique la gestion de la rentabilité d'un portefeuille de produits dans le secteur de la santé et du bien-être. Le candidat idéal aura une expérience significative en marketing, des compétences en communication et une forte capacité d'analyse. En collaborant avec diverses équipes, il contribuera à définir des stratégies de marque, à gérer le cycle de vie des produits et à identifier des opportunités de croissance. Rejoignez une entreprise qui valorise l'innovation et l'engagement envers un avenir durable.

Prestations

Environnement international

Mission significative

Culture d'entreprise familiale

Qualifications

• 8-10 ans d'expérience en marketing dans le secteur de la santé et du bien-être.
• Capacité à gérer un portefeuille de produits de marque tout au long de son cycle de vie.

Responsabilités

• Responsable de la rentabilité de son portefeuille de marques.
• Développer les 4P de ses produits de marque.
• Établir et gérer la plateforme de marque en collaboration avec les équipes.

Connaissances

Gestion de produits de marque

Compétences en communication

Analyse de marché

Gestion de projet

Sensibilité commerciale

Compréhension de la chaîne d'approvisionnement

Formation

Diplôme scientifique

Formation en marketing

Description du poste

A key global player in fermentation for more than a century, Lesaffre, with a 3 billion euro turnover and established on all continents, counts 11,000 employees and more than 96 nationalities. On the strength of this experience and diversity, we work with customers, partners, and researchers to find ever more relevant answers to the needs of food, health, naturalness, and respect for our environment. Thus, every day, we explore and reveal the infinite potential of microorganisms.

To nourish 9 billion people in a healthy way in 2050 by making the most of our planet's resources is a major and unprecedented issue. We believe that fermentation is one of the most promising answers to this challenge.

Lesaffre – Working together to better nourish and protect the planet.

For over 30 years, Lesaffre has been involved in Human Health & Nutrition as part of its ambition to Better Nourish and Protect the Planet.

Gnosis by Lesaffre is the business unit dedicated to human health.

At Gnosis by Lesaffre, we are committed to cultivating and delivering nutritional actives, biotics, and yeasts that benefit human health and well-being. Thanks to the power of microorganisms and biotransformation processes like fermentation, we explore life to improve living.
Our vision: At Gnosis by Lesaffre, we strive for a world that moves better, digests better, ages better, feels better, and, ultimately, lives better thanks to microorganisms and fermentation.

Job Description

Gnosis by Lesaffre is willing to reinforce its marketing team with a new strategic position as Brand Manager to ensure the profitability and growth of a portfolio of products in the short, medium, and long term.

In a changing market, the candidate will ensure the profitability of the brands(s), manage the 4Ps of his/her product portfolio. To ensure sustainable growth of his/her brand(s), he/she will adapt the offer to market evolution, aligning it with customer needs and strategy of the Global Gnosis Portfolio.

The candidate will manage one or several Active ingredient portfolio brands (K2 vitamin, Nutra botanicals, glutathione, folates, SAMe…).

He/She will report to the Global Category Manager.

Main missions

• Is responsible for his/her brand portfolio profitability.
• Develop the 4P's of his/her branded products.
• Build competitive intelligence around his/her branded products.
• Contribute to the definition of the Target Product Profile for in-market product development.
• Define the Ideal Customer profile(s) based on customers and consumers insights.
• Establish and manage the brand platform of his/her product in strong collaboration with the Category Manager, the communication Team, and the Operational Marketing team.
• Define the pricing guidance of his/her brand(s).
• Identify key levers of growth for his/her Branded Product(s) (Market access, application, formulation for his/her product).
• Engage with customers and identify range extension opportunities.
• Manage his/her product portfolio.
• Support the Category Manager in building the Strategy for his/her in-market Branded product.
• Coordinate OPERATIONAL PLAN (cross-functional plan within the BU).
• Establish and drive the Product Performance Analysis of his/her brand(s) in strong collaboration with finance, customer experience team, Global Operational Marketing, and sales team.
• Pilot or contribute to profitability optimization projects for his/her Branded products.
• Establish the Launch Marketing package for new products coming from the Strategy and Innovation team.
  
  

Qualifications

Requirements:

• Experienced (8-10 years) in a Marketing position (Brand Manager, Market manager…) in the health & wellness Market and/or BtoB environment.
• Ability to manage Branded Product range throughout its lifecycle.
• Strong communication & brand positioning skills.
• Strong analytical skills.
• Business & controlling sensitivity.
• Ability to understand industrial & supply chain topics.
• Project management skills are a plus.
• Creative, Rigorous, Organized.
• Open-minded and capable of working in a multicultural environment and a transversal mode.
• Open to travel, Attend events, Customer meetings.

Education:

• Scientific degree and/or Marketing background.
• Fluency in written and spoken English is mandatory (French or Italian is a plus).
  
  

Additional Information

What can Lesaffre offer you:

• We are a successful family-owned company with long-standing history where people truly matter.
• We promote a sense of fulfilment with a genuine mission: nourish and protect the planet.
• An opportunity to work in a real international environment.

All our jobs are open to people with disabilities.