Brand Design Lead - AI-First Healthcare Identity

EngineersOfAI; France; On-site; EUR 120,000 - 180,000; Full time

Job summary

Doctolib is seeking a Head of Brand Design to own the creative foundation that underpins every team’s work. You will set the brand standard that becomes a genuine competitive advantage across markets, reporting directly to the VP Brand & Design.

Lead the central brand team to build an identity sharp, coherent, and enduring, unmistakably Doctolib across France, Germany, Italy, and beyond. Design is the differentiator for our product experience, bridging complex healthcare journeys with

Responsibilities

• Translate the strategic brand foundation into a coherent brand design strategy and language for both Pro and Patient audiences across markets
• Define and steward Doctolib's visual identity system, including logo, colour, typography, motion, illustration, and photography
• Own the brand principles that make Doctolib's brand executable at scale across local teams and agencies
• Define the brand's aesthetic direction within the design system: token values, component character, and motion principles
• Ensure the product experience and the brand identity evolve together, making Doctolib's interface a recognisable brand asset
• Set the quality standard and review cadence that keeps the brand coherent across touchpoints

Job description

Doctolib is seeking a Head of Brand Design to own the creative foundation that underpins every team’s work. You will set the brand standard that becomes a genuine competitive advantage across markets, reporting directly to the VP Brand & Design.

Lead the central brand team to build an identity sharp, coherent, and enduring, unmistakably Doctolib across France, Germany, Italy, and beyond. Design is the differentiator for our product experience, bridging complex healthcare journeys with