Head of Brand & Creative

LA VIE™; Paris; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

LA VIE™ recherche un Responsable de la Marque et de la Créativité pour s'assurer que la marque reste pertinente et bien aimée en Europe. Avec plus de 8 ans d'expérience, vous dirigerez les équipes de création et améliorerez la stratégie de contenu.

Le candidat idéal a une vision créative, d'excellentes capacités de gestion de projet et une passion pour la nourriture, les tendances et la culture.

Le poste est situé à Paris, Île-de-France et implique des interactions dans un environnement rapide.

Qualifications

• 8+ ans d'expérience dans une agence publicitaire ou créative avec un bilan éprouvé.
• Capacité à gérer des projets tout en ayant une vision créative forte.
• Intérêt sincère pour la durabilité et un impact positif.

Responsabilités

• Responsable des campagnes de marque et des activations.
• Diriger les partenariats et les programmes d'influence.
• Améliorer la qualité des briefs de projets.

Connaissances

Vision créative

Gestion de projet

Leadership

Passion pour la nourriture

Pensée créative

Compétences en communication

Description du poste

Descriptif du poste

La Vie is on a mission to make plant based proteins tastier and cooler than animal ones. In five years, we have built one of the most loved plant based brands in Europe. We operate in retail and foodservice across France and the UK as priority markets, and are present in 10 countries. Our portfolio spans meat analog products, plant based sandwiches, a delivery offer, and soon new categories beyond meat analog. Creativity is at the core of our growth model.

The Brand & Communication Lead reports to the Chief Marketing Officer and manages two team members and two trainees.

As Head of Brand & Creative, you are responsible for making La Vie one of the most loved and culturally relevant food brands in Europe.

Brand Leadership & Creative Excellence

• Brand campaigns
• Activations & events
• Partnerships & collaborations
• Social media
• Influence
• Packaging
• Retail & foodservice communication

Develop strong creative concepts and oversee their execution from idea to launch.

Act as the ultimate brand guardian, ensuring consistency while constantly elevating the quality and ambition of the work.

Partner closely with the CMO on defining the future of the brand.

Creative Operations & Studio Management

Build and run a best-in-class creative production process.

You Will:

• Transform business requests into clear, inspiring and actionable briefs
• Improve the quality of briefs coming from Innovation, France and UK marketing teams
• Establish a "Gold In, Gold Out" culture across the organisation
• Prioritise projects and manage studio capacity
• Define what should be produced:
  • internally
  • through freelancers
  • through agencies
• Coordinate all stakeholders throughout the project lifecycle
• Own planning, timelines and delivery dates
• Ensure projects are delivered on time and at the expected quality level

Social Media & Influence Leadership

Work closely with the Social & Influence team to elevate La Vie’s content strategy in France and the UK.

You Will:

• Raise the creative standard of all content produced
• Bring stronger cultural relevance and consumer insight into content creation
• Improve editorial planning and content workflows
• Identify new content formats and creative opportunities
• Help teams create content that people genuinely want to watch, share and talk about

Partnerships, PR & Influence

Lead La Vie’s most impactful brand partnerships and influence programs.

You Will:

• Identify the right creators, communities and cultural partners
• Develop breakthrough collaborations that generate earned media and cultural relevance
• Create iconic partnerships similar to Burger King, Picard or other category-defining collaborations
• Oversee influencer activations from strategy to execution
• Maximise PR and social impact of brand initiatives

Team Leadership

• Social & Influence Managers
• Art Directors
• Freelancers
• Creative agencies
• Production partners

Qualifications

• 8+ years of experience in an advertising or creative agency, with a proven track record as a creative lead
• Dual skillset: strong creative vision (art direction and/or copywriting) combined with hands-on project management ability
• Hands on, solution oriented and comfortable in fast moving environments.
• Strong leadership skills with the ability to align senior stakeholders and mobilise transversal teams.
• Passion for food, trends and culture.
• Creative thinker who can go beyond functional product attributes and build concepts that consumers love.
• High standards of execution and a sharp sense of business impact.
• Genuine interest in sustainability and positive impact.
• Fluent in French and in English