Brand and Content Marketing Manager

Pelico is an innovative French scale-up on a mission to revolutionize manufacturing intelligence through resource optimization. We have developed a factory operations management platform that enables factory teams to be more agile, efficient, and resilient, minimizing disruptions and ensuring continuous productivity. Our platform helps factories manage their supply chains more effectively, reducing bottlenecks and fostering seamless operations.

Since our foundation in 2019, we’ve partnered with industry leaders across aerospace, industrial equipment, and luxury watchmaking, transforming factory operations in over 15 countries.

Our work has also been recognized by Safran (Digital Transformation Award) and Microsoft (Scale-up of the Year).

About our Team

With a dynamic, multi-cultural team of over 130 professionals across the US and France, Pelico is a melting pot of top-tier talent from Tech, Data Science, and Manufacturing domains. Our collaborative environment fosters innovation and excellence, driving us to solve complex challenges and shape the future of manufacturing.

Our Core Values:

• Empowerment
• Ownership
• Resilience
• Outcome Orientation
• Playfulness

Your role's mission:

As Brand & Content Marketing Manager, your mission will be to drive Pelico’s brand marketing efforts and position the company as a category leader in manufacturing tech. You will shape and execute a compelling brand narrative that differentiates Pelico in the market, supports scalable growth, and aligns with our go-to-market and product strategies.

Key Responsibilities:

1. Build and Elevate Pelico’s Brand Strategy
   • Develop and continuously refine Pelico’s brand positioning based on deep understanding of our product, customers, and market trends.
   • Define and execute a full-funnel content strategy aligned with campaign goals and buyer journey stages.
   • Lead the development of brand assets including messaging frameworks, tone of voice, and content guidelines.
   • Ensure brand consistency across all channels through strong cross-functional collaboration with Product, Sales, and Customer teams.
2. Operationally Support Go-to-Market Teams
   • Create engaging, campaign-ready content (e.g. case studies, whitepapers, pitch decks, thought leadership).
   • Manage and animate Pelico’s owned media including the website and LinkedIn presence.
   • Coordinate with external vendors for creative production and manage budgets accordingly.
3. Align Content Marketing with Product Strategy and Market Needs
   • Collaborate with Product and Customer teams to transform insights into compelling narratives.
   • Ensure 100% of content output reflects product messaging and ICP needs.
   • Drive alignment through regular syncs with Marketing, Product, and Sales stakeholders.
4. Build a Data-Driven Content Marketing Engine
   • Define KPIs, measure content performance, and iterate based on insights to continuously improve ROI.
   • Manage the content marketing budget and track spend efficiency.
   • Implement scalable tracking and reporting systems for data-informed decision-making.

Location: You will be based in Paris, with English as your working language. We offer a hybrid work arrangement.

What Makes an Ideal Candidate Stand Out?

Pelico promotes inclusion and non-discrimination, and acts daily in favor of social mix, gender equality, senior citizens & disability.

What We’re Looking For:

• 10+ years of experience in brand and/or content marketing in a B2B SaaS environment.
• Strong track record crafting compelling messaging and producing various content formats.
• Deep understanding of B2B SaaS go-to-market strategies and customer journeys.
• Proficient in website management, social media engagement, and SEO best practices.
• Strategic thinker with the ability to simplify complex ideas into clear, impactful messaging.
• Comfortable managing cross-functional projects and balancing multiple priorities.
• Data-driven with experience in marketing analytics and content performance tracking.
• High autonomy and adaptability in a fast-paced scale-up environment.
• Fluent in English (French is a plus, not required).

What we offer:

Our culture thrives on trust and empowerment complemented by benefits that truly support you like:

• Work on a highly impactful product that users love!
• Office locations: In the heart of Paris (75002) and Miami, USA.
• Stock Options: Available for every employee.
• Remote Flexibility: Enjoy the freedom to work from anywhere.
• Premium Health Coverage: Up to 70% covered by Pelico (Alan Healthcare).
• Meal Allowance: €10/day worked, covered at 50% (via Swile card).
• Transportation Support: 50% public transportation coverage or an equivalent sustainable mobility package.
• Collaborative Environment: We foster a vibrant, growth-focused workplace where professional development and team connections thrive.

Your interview experience:

• HR screening Interview: 30-45 mins
• Hiring Manager Interview: 1h
• On-site or Online case study presentation: 1h
• Fit Interview: 45 mins