BI Group Cross-Sell Manger (Mid-Market Channel)

Coface; Colombes; On-site; EUR 80,000 - 120,000; Full time

Job summary

Coface is seeking a strategically driven leader for their Business Information line within the Trade Credit Insurance sector. This role involves defining global strategies, driving cross-sell revenue growth, and enabling a robust broker channel. Candidates should have extensive experience in B2B commercial leadership, particularly in analytics or financial services, and possess expertise in credit risk data applications. Strong strategic thinking and communication skills are essential. Join Coface in Colombes and lead impactful initiatives across a global landscape.

Qualifications

• Proven experience in global B2B commercial leadership, ideally in data, analytics, or financial services.
• Strong expertise in cross-sell strategy and execution in mid-market environments.
• Deep understanding of credit risk data applications in trade and finance.

Responsibilities

• Define and execute the global cross-sell strategy for TCI mid-market customers.
• Track performance metrics and optimize execution.
• Create sales playbooks and campaign assets for direct and broker channels.

Skills

Global B2B commercial leadership

Cross-sell strategy execution

Credit risk data expertise

Strategic thinking

Executive-level communication

Change management

Job description

Reporting to Group BI Head of cross-sell & broker channel, we are seeking a commercially driven and globally experienced operator to lead the strategic expansion of our Business Information line into our Trade Credit Insurance MID-MARKET ecosystem—including through our broker channel. Operating at the group level, this role will drive cross-sell revenue growth by identifying synergies, embedding Business Information solutions, and enabling brokers to become powerful advocates of our solutions across 50+ markets.

Accountabilities

Revenue Growth and Strategy

• Define and execute the global cross-sell strategy for TCI mid-market customers.
• Own BI revenue targets for cross-sell initiatives across all regions.
• Partner with regional teams to ensure alignment and successful execution.
• Develop messaging frameworks and campaign assets for global initiatives.
• Monitor pipeline health, ensure CRM discipline, and deliver accurate forecasts.

Market Intelligence & Opportunity Mapping

• Analyze market trends and customer segments to identify growth opportunities.
• Represent BI solutions at global events and collaborate with marketing for impactful campaigns.

Enablement & Execution

• Create sales playbooks, messaging frameworks, and campaign assets tailored for both direct and broker channels.
• Track performance metrics, pipeline velocity, and conversion rates to optimize execution.
• Lead pilots and proof-of-value engagements in priority regions and broker territories.
• Work closely with group bi marketing team

Qualifications & Experience

• Proven experience in global B2B commercial leadership, ideally in data, analytics, or financial services.
• Strong expertise in cross-sell strategy and execution and mid-market environment.
• Deep understanding of credit risk data and its applications in trade and finance.
• Exceptional strategic thinking and executive-level communication skills.
• Ability to lead through complexity and drive change across diverse markets.
• Collaborative, team-first mindset with a passion for growth.