BDR (Alternance) German skills

Nextlane; Paris; Hybride; EUR 30 000 - 50 000; Plein temps

Résumé du poste

An established industry player is seeking a dynamic Business Development Representative to join their innovative team. This role focuses on lead generation and qualification, specifically targeting the German market. The ideal candidate will possess strong communication skills, a sales-oriented mindset, and fluency in both German and English. You will collaborate closely with marketing and sales teams to create effective strategies that drive growth and enhance customer engagement. With a commitment to diversity and inclusion, this forward-thinking company offers a supportive environment for professional development and innovation in the automotive sector.

Prestations

Remote Work: Up to 3 days a week

Referral Bonus: €1500

Digital meal voucher

Premium offices and locations

100% reimbursement of public transport subscriptions

Qualifications

• Must be a native German speaker with strong English skills.
• Experience with CRM and a sales mindset is essential.

Responsabilités

• Generate and qualify leads for sales specialists.
• Handle leads from various marketing operations.
• Support training of new recruits.

Connaissances

Communication

Sales mindset

Organization

Fluent in English

Native in German

Knowledge of CRM

Formation

Student on work-study contract

Outils

Salesforce

Description du poste

About Us

At Nextlane, we don’t just develop software solutions – we create the future of the automotive industry.

We are a company that combines advanced technology with a clear vision: simplifying and digitizing every step of the automotive customer journey, empowering manufacturers and dealerships to thrive in a constantly evolving market.

We believe in the value of every team member, offering opportunities for you to develop and contribute to meaningful solutions.

So… What does it mean to be a #Nextlaner?

• Be part of a growth-oriented culture.
• Collaborate with colleagues from all over the world.
• Believe in the power of ideas and the diversity of thought.
• Be committed to providing an environment where you can learn, grow, and collaborate on projects that make a global impact.

Our success is measured not just by results, but also by the growth and satisfaction of those who are part of our company.

At Nextlane, you’ll have the opportunity to innovate, push boundaries, and work on solutions that are transforming the automotive world.

Context of the Position

Creation of a new business unit in the Go-to-market structure in 2024. In order to accelerate its growth, the Group wants to consolidate its lead generation and processing activities (outbound and inbound).

When it was launched, this BU comprised 3 BDR posts: 1 for France (and French-speaking countries), 1 for Spain, and 1 for Germany (and German-speaking countries). Building on our success, we're looking for a student on a work-study contract to take charge of the German region.

In addition to the conventional BDR role, he or she will have a (simplified) field marketing role for the DACH region. He/she will translate marketing operations into German. The candidate must speak German (native) and English. French would be appreciated.

Main Missions

• Handle leads from marketing operations (website, webinars, mailing, events…)
• Lead generation by cold calls operation
• Qualification/data enrichment (contacts)
• Control quality of information in our CRM (Salesforce)
• Translation of marketing operations into German
• Help to create and develop the BDR business unit (processes, tools, methods)
• Create operations: identifying the target and the message in collaboration with the sales and marketing teams
• Monitor the effectiveness of operations (creating and improving dashboards in collaboration with the sales operation team and CRM fields needed to refine analyses)
• Analyze the conversion funnel and suggest areas for improvement to boost performance.
• Support the training of new recruits.

The main objective of the Business Development Representative (BDR) is to generate and qualify leads for Account Managers or sales specialists who will go on to meet the needs identified.

In some cases, they may even go as far as making a sale. Various means and tools are used to achieve this:

• Cold calls: A message and a target are defined, and calls are made, emails written, etc., in order to awaken a desire to find out more. When successful, the result is an appointment in the diary of sales and the prospect.
• Backed up by marketing campaigns or webinars (inbound and outbound), the BDR contacts, qualifies the contact, and works on the need in order to generate qualified appointments (either by video or in person).
• Data qualification campaigns (knowing the contact and having the right contact details).

The BDR works with the product team, the marketing team, and the sales team, giving you a 360° view that's rich in learning.

Main Interfaces with Other Teams / Departments

• Marketing Team
• Sales Team
• OEM Team
• Product Team

What We Are Looking For:

• Languages: Native in German and very fluent in English. French is a bonus.
• Communication: Strong communication skills, both verbal and written.
• Technical Skills: Sales mindset. Experience with CRM. Excellent organization.
• Interpersonal Skills: Ability to collaborate in a diverse and dynamic environment.

Our Recruitment Process:

• 20-minute introductory meeting with our Talent Acquisition Specialist.
• Conversation with our Hiring Manager to learn more about the project, the role, and to assess your technical skills.
• Last meeting with our VP Marketing.

What We Offer:

We understand that flexibility and trust are essential for our teams. Here are some of the benefits we offer:

• Remote Work: Up to 3 days a week!
• Referral Bonus: €1500 for every talent you refer (after probation period).
• Digital meal voucher: card (face value of 11 euros).
• Premium offices and locations.
• Continuous Learning: Access to our internal platform for continuous development.
• 100% reimbursement of your public transport subscriptions (up to €150/month).

Diversity, Inclusion & Belonging

At Nextlane, we are committed to creating a space where everyone feels valued and respected. We firmly believe that diversity in experiences and backgrounds strengthens our culture and drives innovation.

• Support for people with disabilities. If you need any adjustments during the recruitment process, let us know so we can provide the best possible experience.
• Equal opportunities for all: We welcome applications regardless of age, gender, origin, disability, or any other characteristic protected by law.

Join Nextlane and become part of the technological revolution in the automotive industry.

Discover why we are a great place to develop your talent!