BasicNet - Senior Marketing Manager (Sebago, Woolrich & Sundek)

BasicNet SpA; Paris; On-site; EUR 45,000 - 55,000; Full time

Job summary

BasicNet is seeking a Senior Marketing Manager to lead marketing activities for the Sebago, Woolrich, and Sundek brands in France. You will develop and execute integrated plans to strengthen brand positioning, engage consumers, and support commercial objectives across all channels.

Ideal candidates will have 7–10 years in fashion marketing, strong project management, and fluency in French and English. You will manage calendars, budgets, launches, and collaborate with agencies, retail partners,

Qualifications

• 7–10 years of experience in marketing within fashion, lifestyle, premium or sportswear.
• Excellent project management and organizational skills.
• Ability to work cross-functionally with marketing, sales, retail, and agencies.
• Fluent in French and English.
• Develop and execute the annual marketing plan for the French market across all channels.
• Build and manage seasonal marketing calendars, coordinating launches, campaigns, activations, and key commercial moments.
• Manage marketing budgets, monitor investments, and evaluate effectiveness of activities.
• Coordinate communications across all consumer touchpoints, including advertising, PR, influencers, social media, e-commerce and retail.
• Oversee product and collection launches ensuring timing, messaging and execution.
• Coordinate trade marketing activities with wholesale partners; support sell-in with dedicated marketing initiatives and activations.
• Coordinate and supervise the local PR agency for media visibility and product placement.
• Define and manage media plans and advertising investments.
• Lead activation of local partnerships, special projects and events.

Responsibilities

• Lead and coordinate marketing activities for Sebago, Woolrich, and Sundek brands in France.
• Develop and execute integrated marketing plans to strengthen brand positioning and consumer engagement.
• Ensure consistency across all touchpoints and support commercial objectives.
• Collaborate with cross-functional teams and external agencies to deliver marketing initiatives.

Skills

Project management

Cross-functional work

Budget management

Brand marketing

Fluent French

Fluent English

Strategic planning

Channel coordination

Job description

We are looking for a Senior Marketing Manager to lead and coordinate marketing activities for theSebago, Woolrich, and Sundek brands across the French market.The role will be responsible for developing and executing integrated marketing activities thatstrengthen brand positioning, drive consumer engagement, support commercial objectives, andensure consistency across all touchpoints.

Knowledge, Skills & Abilities required

• Minimum 7–10 years of experience in marketing roles within the fashion, lifestyle, premium, or sportswear industry.
• Excellent project management and organizational skills
• Ability to work cross-functionally with marketing, sales, retail, and external agencies.
• Fluent in French and English.
• Develop and execute the annual marketing plan for the French market across all channels,

ensuring alignment with global brand strategies and business objectives.

• Build and manage seasonal marketing calendars, coordinating launches, campaigns,activations, and key commercial moments.
• Manage marketing budgets, monitor investments, and evaluate the effectiveness of all activities.
• Coordinate communication activities across all consumer touchpoints, including advertising, PR, influencers, social media, e-commerce and retail.
• Oversee product and collection launches across all channels, ensuring consistency in timing, messaging, and execution.
• Coordinate trade marketing activities and activations with key wholesale partners. Support sell-in activities through dedicated marketing initiatives, presentations, and customer activations.
• Coordinate and supervise the local PR agency, ensuring strong media visibility and effective product placement activities.
• Define and manage media plans and advertising investments.
• Lead the activation and execution of local partnerships, special projects, and events.

This role offers a starting annual gross salary of €50,000. The final compensation package will be commensurate with the candidate's experience, skills, and seniority.

BasicNet is committed to creating a supportive and motivating work environment, promoting collaboration and open dialogue, welcoming every voice and idea. In addition, K-Way offers opportunities for professional and personal development, providing the resources and tools necessary for growth and success.