B2C Performance & Merchandising Specialist (F/M/X)

Veepee; Saint-Denis; Hybride; EUR 45 000 - 65 000; Plein temps

Résumé du poste

A leading European e-commerce company in Saint-Denis is seeking a Marketing Operations Specialist to drive B2C performance and optimize platform merchandising. The ideal candidate will possess strong analytical skills and project management experience, and will be responsible for collaborating with various teams to enhance member experience. The role offers a flexible work environment with numerous benefits, including a profit-sharing plan and access to gym facilities.

Prestations

Variable bonus

Profit-sharing and incentive plan

Flexible Office with minimum 3 days on site

Online language learning Platform

Access to company restaurant

Access to the gym

Qualifications

• Experience in analyzing performance and developing actionable insights.
• Ability to manage multiple projects simultaneously.
• Understanding of digital marketing and brand environments.

Responsabilités

• Own B2C performance tracking and implement growth strategies.
• Deliver optimized merchandising for platforms aligned with group objectives.
• Collaborate with various teams to enhance member experience.

Connaissances

Strong analytical skills

Project management

Commercial mindset

Consumer mindset

Marketing knowledge

Proficiency in Microsoft Office Suite & G Suite

Proficiency in Veepee tools

Professional fluency in English

Description du poste

The vente-privee group has consolidated its various European brands, together made up of 6000 employees, under one unified conglomerate: Veepee. This coalescence marks a new chapter in its European history.

With Privalia, vente-exclusive, Designer & Friends, Eboutic and vente-privee, Veepee achieved a 3.7 billion Euro turnover as of 2018. Present in 14 countries now, Veepee is taking a leading role in the European digital commerce landscape.

JOB DESCRIPTION

• Within the Marketing Operations team, reporting to the B2C Support Manager, your main missions will be to merchandise our platform(s) and support growth in your B2C region
• You will be responsible for a specific B2C country/region

TASKS

• B2C performance: You own the follow-up of the B2C performance of your region and set up relevant actions to support growth on your platform(s)
• Monitor (daily) B2C and B2B performance on your platform(s)
• Set up action plans in collaboration with other teams (CRM, Trade, Project) to act (pro-active and reactive) following trends and support growth
• Identify strategic levers to further improve the performance of your platform(s)
• Lead strategic projects for your region(s) e.g. High Returner, Loyalty follow-up, etc. by collaborating with all key stakeholders

• Merchandising of our platform(s): You deliver an attractive and optimised merchandising of the offer on your platform(s) in line with strategic Group objectives
• Manage the daily merchandising of homepage & tabs by working closely with marketing, planning and sourcing teams to ensure the best traffic allocation across businesses, strategic accounts and marketing operations
• Lock banners
• Ensure daily planning across businesses is optimised and doesn’t create issues on our homepage (e.g. too many media banners on a day where we have a strategic Flash sale opening) + challenge planning if necessary (BP HP highlight, Travel, etc.)
• Own the hiding process (daily hiding check, communication & execution as well as monthly reporting and follow-up)
• Merchandise CRM communications (daily & weekly email, brand alerts, etc.)
• Manage an intern dedicated to your region(s): ensure onboarding and training on merchandising scope, divide/assign merchandising tasks and follow up on the correct execution

• Improve member experience: You collaborate with multiple teams (Growth, Data science, UX, the Agency, CRM) to improve homepage (& tab) performance and enhance member experience
• Express improvement needs for tools, processes, and features on the homepage/tabs (A/B testing, benchmarking)
• Identify and arbitrate the best merchandising adjustments and mechanisms to support marketing activations (commercial events, MGM, editorial, etc.)
• Share business objectives with UX and data teams to improve the personalisation algorithm

• Daily quality & performance check: You perform daily checks to ensure everything is functioning properly on your platform(s) and performance is in line with expectations
• Be the point of contact for issues/questions/improvement opportunities for your B2C
• Perform daily checks regarding multiple marketing topics (merchandising, email sending, functioning of websites, sales banners, tools, etc.)

• Data expertise: You use data to steer actions to improve business performance (B2B & B2C)and merchandising
• Track full funnel performance and web behaviour analytics (Mixpanel) in order to enhance business & platform performance
• Track HP & tab performance through KPIs such as UV, sales entry rate, UDSV, share of voice per business, etc. in order to assess merchandising performance and steer action plans
• Collaborate with marketing data & insights, marketing excellence, Data teams to develop and improve relevant marketing reports and dashboards

• Collaboration with other teams: You collaborate and communicate with key stakeholders for your region
• Collaborate closely with your marketing colleagues to optimise the platform & performance (implement actions plans)
• Collaborate closely & coach an operational B2C merchandising colleague
• Collaborate with key local stakeholders (sourcing, Excos, etc.)
• Act as the spokesperson for your B2C region within the company
• Give support to other teams for translation needs

MUST HAVE skills

• Technical skills
• Strong analytical skills (perform analysis, deduct insights, develop strategies)
• Project management
• Commercial mindset & understanding of brand environments
• Consumer mindset & understanding of consumer trends
• Marketing knowledge (digital marketing, brand & trade marketing understanding, etc.)
• Proficiency in computer tools, mainly Microsoft Office Suite & G Suite
• Master in Veepee tools (Mixpanel, Microstrategy, Neolane, etc.)
• Professional fluency in English (spoken & written)

• Behavioral skills
• Attention to detail, organizational and prioritization skills
• Business and result oriented with an analytical mindset
• Proactivity and agility, ability to find solutions
• Creative and innovative thinking
• Strong oral and written communication skills
• Strong interpersonal skills

BENEFITS

• Variable bonus
• Profit-sharing and incentive plan
• Flexible Office with minimum 3 days on site and up to 2 days at home
• Online language learning Platform
• Works Council and its many benefits
• CESU & vacation vouchers
• Access to a company restaurant and canteen connected
• Access to the gym

TEAM, WHO WE ARE ?

• We are an operational data driven marketing team working on the setup and execution of local performance and merchandising strategies. With as main goals:
• Ensuring the best merchandising on each local platform, taking into account business differences and local specificities while keeping an eye on the local B2C relevance.
• Be the gatekeeper of the local B2C performances and setting up relevant marketing plans in collaboration with the right stakeholders to strengthen or counter observed trends.

️RECRUITMENT PROCESS

• HR interview
• Manger interview + practical test
• Head of Marketing interview

All our positions are open to people with health conditions or impairments.

We are convinced that it is up to you to define the way you work, to develop yourself and to progress. At Veepee we guarantee that you can just be yourself! For the service of diversity and inclusion, Veepee is committed to reviewing all applications received on an equal basis.

COMPANY

For more information about our ecosystem : https://careers.veepee.com/en/home-page-en/

Our 6000 employees have chosen a job at Veepee to spice up their daily lives! Our teams implement new technologies to fuel our strategies, offering our customers the best possible experience.

Are you eager to learn? Veepee offers you a variety of trades to develop your career, enabling you to renew your skills constantly. Tech, logistics, sales, marketing, sales production: join us on an exciting, digital-centered journey.

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