B2B Product Marketing Lead – Digital Identity

itsme®; France; À distance; EUR 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Belgium-based role

Offices in Brussels and Amsterdam

International work environment

Résumé du poste

itsme® is seeking a dynamic Product Marketing Manager based in Belgium to lead and elevate product marketing across one of itsme's product lines. You will work closely with product managers and owners to understand the technical depth of our solutions while partnering with the central marketing team to ensure aligned positioning across the portfolio.

This role drives go-to-market strategy, product messaging, and commercial execution, crucial for growth within itsme.

Qualifications

• 5+ years in product marketing or related role in complex B2B/enterprise environments.
• Experience in regulated industries (fintech, cybersecurity, or critical digital infrastructure) is a plus.
• Affinity with cybersecurity concepts and digital identity is a plus.
• Experience working with international teams and cross-cultural communications.
• Fluent Dutch or French, with strong English proficiency.

Responsabilités

• Go-to-market strategy for your product line, embedded in the product org and aligned with portfolio strategy.
• Craft clear product positioning and messaging frameworks for Jobs-To-Be-Done, Personas, ICPs and message maps.
• Develop and execute demand generation campaigns to drive awareness, engagement and pipeline growth.
• Collaborate with sales, marketing and customer success to create compelling sales tools and collateral.

Connaissances

Go-to-market

Product positioning

Demand generation

Cross-functional

Stakeholder mgmt

Data-driven

Dutch or French

English fluency

Regulatory knowledge

Independent worker

Description du poste

itsme® is seeking a dynamic Product Marketing Manager based in Belgium to lead and elevate product marketing across one of itsme's product lines. You will work closely with product managers and owners to understand the technical depth of our solutions while partnering with the central marketing team to ensure aligned positioning across the portfolio.

This role drives go-to-market strategy, product messaging, and commercial execution, crucial for growth within itsme.