B2B Marketing & Communication Manager [F/M/X]

MANTU GROUP SA; Paris; Sur place; EUR 40 000 - 60 000; Plein temps

Résumé du poste

Un groupe dynamique recherche un Responsable Marketing B2B à Paris pour diriger des initiatives de stratégie marketing. Le candidat idéal possédera une expérience démontrable de 1 à 2 ans et maîtrisera le français et l'anglais. Ce rôle offre une opportunité de mettre en œuvre des campagnes innovantes dans un environnement collaboratif. Rejoignez une organisation engagée envers l'évolution professionnelle, la diversité et l'inclusion.

Prestations

Environnement international

Système de formation robuste

Événements internes fréquents

Engagements forts en matière de RSE

Qualifications

• Expérience en marketing opérationnel et stratégique.
• Capacité à gérer des campagnes inter-canaux.
• Compréhension solide du marketing B2B.

Responsabilités

• Définir et implémenter des stratégies marketing ciblées.
• Planifier et exécuter des programmes de marketing de terrain.
• Gérer le budget et analyser le ROI de toutes les actions marketing.

Connaissances

Marketing opérationnel

Marketing stratégique

Gestion de campagnes

Analyse de données

Collaboration d'équipe

Formation

Master en marketing, commerce ou communication

Description du poste

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Paris

Permanent Job

Who are we?

Epokais the strategic partner for change-driven players in private and public sector seeking to amplify their influence, reputation, and engagement in an ever-evolving world.

By seamlessly integrating CSR, corporate branding & communications, media, press & public relations, digital and event expertise, we craft impactful strategies that drive business transformation.

With a unique blend of consulting, activation and delegation we empower brands to connect with their audiences and shape the relations that matter.

Epoka and Arressy, both part of the Mantu group, are communication and marketing agencies supporting companies in strengthening their brand image, internal culture, and client relationships.
Together, we design strategic, creative, and effective communication tools, especially in B2B environments. Our teams work closely with global leaders, bringing innovative marketing solutions to drive growth and influence in complex ecosystems.

We combine consulting, content creation, digital activation, and event management to generate tangible impact in brand awareness, lead generation, and partner engagement.

Join the teams of Epoka and Arressy and take part in dynamic marketing initiatives for one of the world’s most influential players in the digital ecosystem.
As a B2BMarketing Manager, you will lead and deliver impactful strategies and marketing projects with a focus on B2B, partner ecosystems, and industry-specific campaigns.

You will play a key role in supporting business growth through innovative communication strategies and cross-channel campaign execution.

Your missions

• Define and implement targeted marketing strategies to stimulate pipeline development and revenue generation.
• Support regional marketing planning for France, in close alignment with the sales and marketing leadership.
• Plan and execute field marketing programs (virtual and in-person) tailored to industry verticals.
• Collaborate with sales teams to align marketing efforts with business goals.
• Build and execute B2B campaigns: co-marketing, ABM, content co-creation, and 1:1/1:few initiatives.
• Manage partner marketing and third-party event activations.
• Handle budget management, performance tracking, and ROI analysis of all marketing actions.
• Engage regularly with SDRs and sales teams to improve lead conversion and ensure campaign impact.
• Consolidate and present results and KPIs to stakeholders, recommending strategic optimizations.

Your profile

• Experience in operational, strategic, and digital marketing as well as event planning.
• Ability to manage cross-channel campaigns and budgets autonomously.
• Solid understanding of B2B marketing and partner ecosystems.
• Academic background: Master's degree in marketing, business, or communication.
• Fluent French and English.
• Minimum 1 to 2 years of experience in field marketing within an agency or at a tech company.
• Proficient in client interaction and teamwork, with an analytical mindset and attention to detail.
• You are results-driven, agile, and comfortable in high-stakes, fast-moving environments.
• You have a strong business acumen and a customer service-oriented mindset.

What we offer

• An international community bringing together 110+ different nationalities.
• An environment where trust has a central place: 70% of our key leaders started their careers at the first level of responsibilities.
• A robust training system with our internal Academy and 250+ available modules.
• A vibrant workplace that frequently gathers for internal events (afterworks, team buildings, etc.).
• Strong commitments to CSR, notably through participation in our WeCare Together program.

"Epoka and Arressy are proud to be equal-opportunity workplaces. We are committed to promoting diversity within the workforce and creating inclusive working environments. For this purpose, we welcome applications from all qualified candidates regardless of gender, sexual orientation, race, ethnicity, beliefs, age, marital status, disability, or other characteristics."