B2B & B2C, Marketing Manager

AccorCorpo; Paris; Sur place; EUR 45 000 - 75 000; Plein temps

Résumé du poste

Accor is seeking a marketing professional to enhance its position in the mixed-use market through strategic B2B and B2C marketing initiatives. This role involves managing social media, content creation, and PR strategies, along with collaboration across various teams to elevate brand awareness in the real estate sector.

Prestations

Competitive employee benefits

Global brand exposure with a diverse portfolio

Qualifications

• Experience in real estate marketing and PR.
• Social media management skills.
• Proven ability to lead strategic initiatives.

Responsabilités

• Develop and execute B2B marketing strategies for A1L.
• Manage key presentations and pitch decks.
• Extend PR strategies to position residential offerings.

Connaissances

Real estate marketing

Social media management

PR management

Content creation

Digital marketing/media management

Strategic planning

Clear communication

Project management

Description du poste

Company Description

Candidates in London, Paris, Dubai, Bangkok will be considered.

Join us at Accor, where life pulses with passion!

As a pioneering in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status quo.

By joining us, you will become a Heartist, because hospitality is, first and foremost, a work of heart.

You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfill yourself, to discover other professions, and to pursue career opportunities in your hotel or in other hospitality environments, in your country or anywhere in the world!

You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.

Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable, and impactful experiences for your customers, colleagues, and for the planet.

Hospitality is a work of heart,
Join us and become a Heartist.

About Accor One Living...

Accor One Living (A1L) is an industry-first mixed-use platform, focused on the development and operation of branded residences. Leveraging Accor’s two decades of residential experience pioneered under iconic brands like Fairmont and Raffles, the Group is now developing trend-setting residential solutions across luxury, lifestyle, premium, and midscale segments. Accor One Living also supports the development of other innovative products that enable real estate investors to unlock value in mixed-use developments anchored by hotels and resorts, including private clubs, extended stay hotels, and coworking solutions.

Job Description

B2B Marketing:

• Develop and execute B2B marketing strategies to support and enhance A1L’s position as an industry leader and first choice mixed-use operator.
• Collaborate with Development team’s marketing leaders to build awareness and profile of A1L on internal channels, Masterclass platform.
• Lead generation & relationship management/nurturing – implement targeted campaigns and content to attract and engage new developer partners and key stakeholders.
• Position A1L leaders within the industry via owned channels and earned media.
• Enhance content for presentations including case studies, white papers, etc.
• Plan and execute A1L participation in high-touch events, industry conferences, and private showcases for key partners (real estate industry leaders, developers, investors).
• Manage key presentations including pitch decks, industry presentations, and kick-off meeting materials.

B2C Marketing:

• Extend scope of PR strategies to position residential offerings and active projects.
• Manage social media content calendar and coordinate with corporate and brand teams for regular content on LinkedIn and Instagram.
• Collaborate with Brand Marketing & Digital teams to build campaigns targeting resident owners and UHNW clients, including dedicated ALL homeowners campaigns.

Qualifications

• Experience in real estate marketing and PR
• Social media management skills
• Events and partnerships management experience a plus
• Proven ability to lead strategic initiatives
• PR management experience (agency or in-house)
• Content creation and management skills
• Digital marketing/media management expertise
• Digital-first mindset
• Strategic planning abilities
• Clear communication skills
• Ability to prioritize and manage multiple projects with stakeholders

Additional Information

• Join a global hospitality leader with an unmatched brand portfolio – Fairmont, Raffles, Sofitel, Delano, SLS, and more!
• Reports to the Global Vice President, Brand Advisory Services, Accor One Living
• Competitive employee benefits