B2B & B2C, Marketing Manager

ENNISMORE; Paris; Sur place; EUR 40 000 - 70 000; Plein temps

Résumé du poste

Une entreprise leader dans le secteur de l'hospitalité recherche un professionnel du marketing B2B/B2C pour renforcer sa présence sur le marché. Le candidat idéal aura une expérience en marketing immobilier et un esprit stratégique pour générer des initiatives efficaces avec des partenaires clés. Rejoindre l'équipe signifie contribuer à une mission passionnante dans un environnement dynamique avec de nombreux avantages.

Prestations

Avantages concurrentiels pour les employés

Qualifications

• Expérience en marketing immobilier et relations publiques.
• Compétences en gestion des réseaux sociaux.
• Capacité à mener des initiatives stratégiques.

Responsabilités

• Développer et exécuter des stratégies de marketing B2B.
• Gérer le contenu sur les réseaux sociaux.
• Organiser la participation à des événements de l'industrie.

Connaissances

Marketing immobilier

Gestion des réseaux sociaux

Gestion de projets

Stratégie PR

Création de contenu

Communication

Description du poste

Company Description

Candidates in London, Paris, Dubai, Bangkok will be considered.

Join us at Accor, where life pulses with passion!

As a pioneering leader in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations across 110 countries. While each brand has its own personality, all share a common ambition: to keep innovating and challenging the status quo.

By joining us, you will become a Heartist, because hospitality is, first and foremost, a work of heart.

You will join a caring environment and a team where you can be truly yourself. It will be a supportive place to grow, to fulfill your potential, to discover other professions, and to pursue career opportunities in your hotel, in other hospitality environments, in your country or anywhere in the world!

You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.

Everything you do with us, regardless of your profession, will offer a deep sense of meaning, creating lasting, memorable, and impactful experiences for your customers, colleagues, and the planet.

Hospitality is a work of heart.
Join us and become a Heartist.

About Accor One Living...

Accor One Living (A1L) is an industry-first mixed-use platform, focused on the development and operation of branded residences. Leveraging over two decades of residential experience, pioneered under iconic brands like Fairmont and Raffles, the Group is now developing trend-setting residential solutions across luxury, lifestyle, premium, and midscale segments. A1L also supports innovative products that enable real estate investors to unlock value in mixed-use developments anchored by hotels and resorts, including private clubs, extended stay hotels, and coworking solutions.

Job Description

B2B Marketing:

• Develop and execute B2B marketing strategies to support A1L's position as an industry leader and first-choice mixed-use operator.
• Collaborate with the Development team’s marketing leaders to build awareness and profile of A1L on internal channels and the Masterclass platform.
• Lead generation & relationship management – implement targeted campaigns and content to attract and engage new developer partners and key stakeholders.
• Position A1L leaders within the industry via owned channels and earned media.
• Enhance content for presentations, including case studies and white papers.
• Plan and execute A1L participation in high-touch events, industry conferences, and private showcases for key partners such as real estate industry leaders, developers, and investors.
• Manage key presentations including pitch decks, industry presentations, and kick-off meeting materials.

B2C Marketing:

• Extend PR strategy scope with corporate and brand agencies to position residential offerings and active projects.
• Manage social media content calendar and coordinate with corporate and brand teams for regular A1L/Residential content on LinkedIn and Instagram.
• Collaborate with Brand Marketing & Digital teams to build campaigns targeting resident owners and UHNW clients, including dedicated ALL homeowners campaigns.

Qualifications

• Experience in real estate marketing & PR
• Social media management skills
• Experience in events & partnerships management is a plus
• Proven ability to lead strategic initiatives
• PR management experience (agency or in-house)
• Content management and creation skills
• Digital marketing/media management expertise
• Digital-first mindset
• Strategic planning abilities
• Excellent communication skills
• Ability to prioritize and manage multiple projects with various stakeholders

Additional Information

• Join a global hospitality leader with an unmatched brand portfolio including Fairmont, Raffles, Sofitel, Delano, SLS, and more!
• Reports to the Global Vice President, Brand Advisory Services, Accor One Living
• Competitive employee benefits