Assistant Strategy Consultant (Digital S&C) (FR)

ITC; Île-de-France; Sur place; EUR 8 900 - 13 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Career development

Central office location

Résumé du poste

ITC in France is seeking an Assistant Strategy Consultant to gain hands-on experience in digital marketing and communications by working with leading Chinese social media platforms and supporting real campaigns for international brands.

You will develop market research, content creation, and campaign planning skills while learning from experienced professionals in a collaborative environment, contributing ideas and seeing tangible impact.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Economics or related fields
• Strong interest in digital marketing, social media, and consumer insights
• Proficient in MS Office; good data sorting and report writing skills
• Excellent written and spoken English and Chinese

Responsabilités

• Assist project managers in developing project plans, timelines and deliverable checklists; track progress and ensure timely completion.
• Participate in client meetings, prepare meeting minutes, action items, and change requests; maintain client communication records.
• Coordinate internal resources (design, content, data analysis, etc.) to ensure smooth project execution.
• Create, schedule, and publish content across WeChat, Weibo, Douyin, and RED, following brand guidelines and campaign objectives.
• Monitor engagement and collect data on content performance (views, interactions, conversions); provide regular reports and optimization suggestions.
• Coordinate with the marketing team to ensure social media activities align with broader project plans.
• Research and analyze trends, consumer behaviors, and competitors within the Chinese FIT market; prepare reports with actionable insights.
• Contribute to development of client personas and customer journey mapping as needed.
• Assist in planning digital marketing campaigns around key Chinese consumer moments (festivals, product launches, KOL collaborations).
• Support content direction research, including topic discovery, keyword analysis, and content format recommendations.
• Help prepare proposal materials, including market background, strategic framework, and execution plans.

Connaissances

Digital marketing

Social media

Data analysis

Bilingual EN/CN

MS Office

Formation

Bachelor’s degree

Outils

WeChat

Weibo

Douyin

RED

Google Analytics

Description du poste

About ITC

Join ITC, a trailblazing force with offices in Shanghai, Singapore, Hongkong, France and Saigon. We are a hub of innovation for Fortune 500 companies and industry leaders, guiding them through the complexities of the Chinese and APAC markets.

At ITC, you'll play a pivotal role in transforming their business landscapes using cutting-edge MarTech, e-Commerce, and Omnichannel solutions. As part of our team, you'll not only witness but also contribute to significant ROI achievements and market successes. We're not just navigating the future of digital commerce; we're creating it. Be a part of our journey to redefine industry standards and elevate market experiences across Asia.

With a talented team of 60 professionals across APAC, our 2025 milestones include:

• Orchestrating 30+ digital transformation workshops for global leaders like Coty, LVMH, and Unilever Prestige
• Empowering 5,000+ Sales Associates across luxury brands like Moncler, Margiela, Moschino, and Christies with comprehensive omnichannel training programs and change management
• Spearheading Salesforce Commerce Cloud implementations for luxury brands in China, notably with LVMH and other fashion groups
• Driving eCommerce growth with bespoke website development for clients like Brandy Melville and Hublot
• Scaling fast fashion to 10,000+ daily orders with optimized e-commerce solutions
• Igniting sales for Hublot, Omega, and Fred via high-performing Mini Programs in China
• Expanding The Hour Glass's presence across 9 APAC markets with integrated solutions.

What You Will Get Out of This Position

As an Assistant Strategy Consultant, you'll gain valuable hands-on experience in digital marketing and communications by working with leading Chinese social media platforms and supporting real campaigns for international brands. You'll develop practical skills in market research, content creation, and campaign planning, while learning from experienced professionals in a collaborative environment. This opportunity will help you build a strong foundation for your future career, allowing you to grow your expertise, contribute your ideas, and see the impact of your work in a dynamic and supportive team.

Responsibilities

Support Project Management & Digital Strategy Execution

• Assist project managers in developing project plans, timelines, and deliverable checklists; track progress and ensure timely completion.
• Participate in client meetings, prepare meeting minutes, action items, and change requests; maintain client communication records.
• Coordinate internal resources (design, content, data analysis, etc.) to ensure smooth project execution.

Support Marketing & Communications on Chinese Social Media

• Assist in creating, scheduling, and publishing content across WeChat, Weibo, Douyin, and RED, following brand guidelines and campaign objectives.
• Monitor engagement and collect data on content performance (views, interactions, conversions, etc.); provide regular reports and optimization suggestions.
• Coordinate with the marketing team to ensure social media activities align with broader project plans.

Conduct Market Analysis on the Chinese FIT Segment

• Research and analyze trends, consumer behaviors, and competitors within the Chinese Free Independent Traveler (FIT) market, focusing on tourism, luxury, and retail sectors.
• Prepare clear and concise reports summarizing key findings and actionable insights to support strategic decision-making.
• Contribute to the development of client personas and customer journey mapping as needed.

Contribute to Editorial Strategy & Digital Campaigns

• Assist in planning digital marketing campaigns around key Chinese consumer moments (festivals, product launches, KOL collaborations, etc.)
• Support content direction research, including topic discovery, keyword analysis, and content format recommendations (articles, short videos, live streaming, etc.)
• Help prepare proposal materials, including market background, strategic framework, and execution plans.

Requirements

Must Have

• Bachelor's degree or above in Marketing, Advertising, Communications, Management, Economics, Linguistics, or related fields
• Basic understanding of digital marketing, social media, and consumer insights, with a strong desire to grow in this field
• Good logical thinking and information synthesis skills; ability to independently perform basic data sorting and report writing
• Proficient in MS Office (Word, Excel, PowerPoint)
• Excellent written and spoken English and Chinese (ability to handle bilingual materials and client communications)

Nice to Have

• Experience managing or interning with WeChat, Weibo, Douyin, or RED
• Knowledge of the tourism, luxury, or retail industries
• Previous internship experience in consulting, strategy, or project management
• Familiarity with basic data analysis tools (e.g., Excel pivot tables, Google Analytics, Xinbang, Chanmama)

The Package

• Competitive salary package, aligned with your experience and contributions
• Clear career development path with regular performance reviews and growth opportunities
• Comfortable and well-equipped office space with modern facilities in a central location
• Collaborative and ambitious team culture with shared goals and strong team spirit
• Engaging team-building activities and company events throughout the year