Brand Manager

Trade W; Paris; Sur place; EUR 80 000 - 110 000; Plein temps

Résumé du poste

A leading trading platform in Paris seeks a Senior Brand Project Manager. The role involves overseeing global brand projects and coordinating with multiple departments to drive initiatives. Candidates must be fluent in Chinese and English, with over 5 years of brand management experience. This full-time position offers a chance to work in a dynamic and international environment.

Qualifications

• Over 5 years of experience in brand or project management, preferably in multinational companies.
• Proven experience leading brand sponsorships, exhibitions, and digital platform projects.
• Familiar with brand strategy and project management processes; PMP certification preferred.
• Experience leading brand sponsorships, exhibitions, business collaborations, and digital platform projects.
• PMP certification is preferred.

Responsabilités

• Manage the full lifecycle of brand projects including planning and execution.
• Lead cross-team collaboration for key exposure projects such as brand sponsorships.
• Oversee planning and execution of online brand activities to enhance user engagement.
• Communicate brand requirements to the product team and track development schedules and acceptance testing.
• Coordinate resources across brand, PR, marketing, product, legal, tech, and external partners.
• Manage timelines, budgets, quality, and KPIs to ensure efficient delivery.
• Ensure consistent global brand visuals and language standards per guidelines.
• Monitor market trends and competitor activity to provide strategic recommendations.
• Produce project documentation in Chinese and English and liaison between domestic and international teams.
• Regularly report progress, milestones, risk alerts, and outcomes to management.
• Mentor and develop junior team members to improve collaboration.

Connaissances

Fluent in Chinese

Fluent in English

Cross-cultural communication skills

Project management

Leadership capability

Execution skills

Formation

Bachelor’s degree in Marketing, Brand Communication, Business Administration, or related fields

Outils

Office software

Project management tools

Description du poste

Overview

Trade W is a leading multi-asset trading platform with over seven years of industry experience, providing global users with secure, convenient, and efficient access to the financial markets. We offer CFD trading across a wide range of asset classes — including forex, cryptocurrencies, stocks, indices, metals, and commodities — through our intuitive app and web platform. Launched in 2018 as the flagship brand of Tradewill Global LLC, Trade W was built on a customer-first philosophy and a vision to make trading success more accessible. Today, we continue to grow as a trusted platform, committed to empowering traders worldwide with equal opportunities for success.

Job Overview

We are looking for an experienced, results-driven Senior Brand Project Manager with an international perspective to oversee the planning and execution of global brand projects. The candidate must be fluent in both Chinese and English, capable of efficiently coordinating cross-departmental resources to drive key initiatives including brand strategy, sponsorships, industry exhibitions, and business collaborations. Additionally, the candidate will lead the overall planning and execution of online brand campaigns and community projects initiated by the Brand Department on the official website and APP channels, responsible for communicating brand requirements to the product team, tracking development schedules, and acceptance to ensure timely delivery meeting brand standards.

Key Responsibilities

• Manage the full lifecycle of brand projects including planning, execution, monitoring, optimization, and review to ensure strong alignment with brand strategy.
• Lead the overall planning and cross-team collaboration for key exposure projects such as brand sponsorships, industry exhibitions, and business partnerships.
• Oversee the planning and execution of online brand activities and community projects on official website and APP channels to enhance user engagement and brand loyalty.
• Communicate brand-related requirements to the product team, follow up on development schedules and acceptance testing to ensure launch content meets brand standards.
• Coordinate resources across brand, PR, marketing, product, legal, technology departments, and external partners to ensure smooth project progress.
• Manage project timelines, budgets, quality, and KPIs to ensure efficient execution and delivery of results.
• Ensure consistent global brand visuals and language standards, strictly following brand guidelines.
• Monitor market trends and competitor activities to provide strategic recommendations aligned with brand development needs.
• Produce project documentation efficiently in both Chinese and English and act as a communication bridge between domestic and international teams and partners.
• Regularly report project progress, key milestones, risk alerts, and outcome summaries to management.
• Mentor and develop junior project team members, continuously optimizing collaboration processes and team effectiveness.

Requirements

• Bachelor’s degree or above in Marketing, Brand Communication, Business Administration, or related fields.
• Preferably graduated from 985/211 universities or QS top 100 schools, with overseas study or cross-cultural work experience.
• Fluent in Chinese and English (spoken and written), with strong cross-cultural communication skills.
• Over 5 years of experience in brand management or project management, preferably in multinational companies or fast-paced industries.
• Proven experience leading brand sponsorships, exhibitions, business collaborations, and digital platform (website/APP) projects.
• Familiar with brand strategy and project management processes; PMP certification preferred.
• Proficient in office software and project management tools.
• Strong execution skills, good communication and coordination abilities, with leadership capability.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales