Area Marketing Manager H / F

Uriage; Paris; Sur place; EUR 100 000 - 125 000; Plein temps

Résumé du poste

Ein etabliertes Unternehmen in der Dermo-Kosmetikbranche sucht einen Area Marketing Manager, der die globale Marketingstrategie in verschiedenen Ländern umsetzt. In dieser spannenden Rolle sind Sie verantwortlich für die Entwicklung strategischer Empfehlungen, die Sicherstellung der Markenrepräsentation und die Kommunikation zwischen globalen und lokalen Teams. Wenn Sie eine Leidenschaft für Marketing und eine starke Geschäftssichtweise haben, ist dies die perfekte Gelegenheit für Sie, in einem dynamischen Umfeld zu arbeiten und die Zukunft der Marke aktiv mitzugestalten.

Qualifications

• Mindestens 5 Jahre Erfahrung im Operational Marketing (Global oder Business Unit).
• Gute Kenntnisse des Dermo-Kosmetikmarktes.

Responsabilités

• Leitung der globalen Marketingstrategie für priorisierte Länder.
• Entwicklung von Marketingempfehlungen und Unterstützung lokaler Teams.

Connaissances

Strategisches Denken

Ergebnisorientierung

Verhandlungsgeschick

Interpersonelle Fähigkeiten

Gute Kommunikationsfähigkeiten

Formation

Master in Marketing

Business School

Outils

Pack Office

Description du poste

Derma is the skincare division of the leading Spanish group Puig, gathering the dermocosmetic brands:

• Laboratoires Dermatologiques d'Uriage, synergizing Alps thermal water and dermatological expertise to care all & every skin,
• and Apivita, potentializing nature & science to pollinate beauty holistically.

At Derma, we place our passion and commitment to natural & human ecosystems at the heart of everything we do. This value is captured & embodied in each one of our products, which are developed in a spirit of safety, efficacity and sustainability to convey the vision of a responsible beauty respectful of nature and people. Deeply imbued with this philosophy, our brands spread this unique beauty conception all over the world.

AREA MARKETING MANAGER

• Reports to the Global 360° Marketing Manager
• Lead the global marketing strategy roll-out among the priority countries of his / her zone.
• Provide strategic direction on marketing funnel and mix.

Strategic Marketing:

• Provide strategic marketing recommendations to countries: product portfolio (assortments, launches and delistings), marketing investment priorities (per range, per segment, per channel), annual trade plan, merchandising, 360 go-to-market activations, pricing, etc.
• Ensure efficient brand equity representation and implementation across countries. Create brand launch tool kits and guidelines.
• Contribute to local budget construction and efficient "glocal" marketing adaptations: local amplification of global strategy, contribution to local marketing calendars, or corrective actions based on Global Plan and KPI dashboard monitoring.
• Develop country tracking tools: sell-in, sell-out, performance analysis, competitive intelligence etc.

Country Communication:

• Liaise between global and local teams and between countries: work closely with markets (regular market visits: 25%), spread best practices, animate community of marketers, collect relevant local feedback and identify needs on products and campaigns, support vertical experts (medical, digital) in the local execution of their global strategy.
• Ensure relevance of DAM platform.
• Prepare and animate the seminars and key international meetings.

Operational Marketing Support:

• Drive POS Material stock with internal services and countries.
• Adapt merchandising local guidelines.

Profile

• Master in Marketing / Business School.
• Strategic thinking and fast-decision making.
• Result-oriented and business minded.
• Good knowledge of Dermo-cosmetics market.
• Excellent inter-personal skills and strong capacity to convince and negotiate.
• Pack Office.
• 2nd language is a plus.
• Minimum 5 years of experience (without internships) in an Operational Marketing department (Global or Business Unit).
• International experience is a plus.

SOFT SKILLS

• Very good interpersonal skills and a sense of service.
• Leadership.

Very good communication skills - oral presentation: International seminars / country meetings.

• Be team spirit oriented with a positive state of mind (solution-oriented, dynamic, optimistic).

Languages