Area Marketing Manager H/F

TN France; Neuilly-sur-Seine; Sur place; EUR 50 000 - 90 000; Plein temps

Résumé du poste

An established industry player in skincare is seeking an Area Marketing Manager to drive global marketing strategies across priority countries. This role involves strategic recommendations on product portfolios, marketing investments, and local adaptations of global strategies. The ideal candidate will possess a Master's in Marketing, with a minimum of 5 years in Operational Marketing, strong interpersonal skills, and a deep understanding of the Dermo-cosmetics market. Join a passionate team committed to responsible beauty and make a significant impact in a dynamic environment.

Qualifications

• Minimum 5 years of experience in Operational Marketing.
• Good knowledge of Dermo-cosmetics market is essential.

Responsabilités

• Lead global marketing strategy roll-out among priority countries.
• Provide strategic marketing recommendations and ensure brand equity.

Connaissances

Strategic Thinking

Interpersonal Skills

Negotiation Skills

Marketing Strategy

Business Acumen

Formation

Master in Marketing

Business School Degree

Outils

Pack Office

Description du poste

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Client:

Uriage

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

88c4bc8d9435

Job Views:

1

Posted:

06.05.2025

Expiry Date:

20.06.2025

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Job Description:

Contrat

CDI

Derma is the skincare division of the leading Spanish group Puig, gathering the dermocosmetic brands:

- Laboratoires Dermatologiques d'Uriage, synergizing Alps thermal water and dermatological expertise to care for all & every skin,

- and Apivita, potentializing nature & science to pollinate beauty holistically.

At Derma, we place our passion and commitment to natural & human ecosystems at the heart of everything we do. This value is captured & embodied in each one of our products, which are developed in a spirit of safety, efficacy, and sustainability to convey the vision of responsible beauty respectful of nature and people. Deeply imbued with this philosophy, our brands spread this unique beauty conception all over the world.

AREA MARKETING MANAGER

• Reports to the Global 360° Marketing Manager
• Lead the global marketing strategy roll-out among the priority countries of his/her zone.
• Provide strategic direction on marketing funnel and mix.

Strategic Marketing:

• Provide strategic marketing recommendations to countries: product portfolio (assortments, launches, and delistings), marketing investment priorities (per range, per segment, per channel), annual trade plan, merchandising, 360 go-to-market activations, pricing, etc.
• Ensure efficient brand equity representation and implementation across countries. Create brand launch tool kits and guidelines.
• Contribute to local budget construction and efficient "glocal" marketing adaptations: local amplification of global strategy, contribution to local marketing calendars, or corrective actions based on Global Plan and KPI dashboard monitoring.
• Develop country tracking tools: sell-in, sell-out, performance analysis, competitive intelligence, etc.

Country communication:

• Liaise between global and local teams and between countries: work closely with markets (regular market visits: 25%), spread best practices, animate community of marketers, collect relevant local feedback and identify needs on products and campaigns, support vertical experts (medical, digital) in the local execution of their global strategy.
• Ensure relevance of DAM platform.
• Prepare and animate the seminars and key international meetings.

Operational Marketing support:

• Drive POS Material stock with internal services and countries
• Adapt merchandising local guidelines

Profil

• Master in Marketing / Business School
• Strategic thinking and fast-decision making
• Result-oriented and business-minded
• Good knowledge of Dermo-cosmetics market
• Excellent inter-personal skills and strong capacity to convince and negotiate
• Pack Office
• 2nd language is a plus
• Minimum 5 years of experience (without internships) in an Operational Marketing department (Global or Business Unit)
• International experience is a plus

SOFT SKILLS

• Very good interpersonal skills and a sense of service
• Leadership
• Be autonomous, structured, rigorous, organized
  Very good communication skills - oral presentation: International seminars / country meetings
• Be team spirit oriented with a positive state of mind (solution-oriented, dynamic, optimistic)