Apprentice - Digital Campaign Specialist

Company Description

AbbVie's mission is to discover and provide innovative therapies and solutions that address today's serious diseases and meet the medical challenges of tomorrow. We strive to make a remarkable impact on patients' lives in several key therapeutic areas: immunology, ophthalmology, oncology, neuroscience, and virology, as well as in aesthetic medicine with products and services from our Allergan Aesthetics portfolio.

For more information about AbbVie: www.abbvie.com - www.abbvie.fr. Follow @abbvie on LinkedIn, X (ex Twitter) et YouTube.

Job Description

AbbVie France is recruiting an Apprentice - Digital Campaign Specialist to join our Transformation & platforms team, fully integrated within our Customer/Business Excellence Division.

This position is to be filled from September 2025 for a period of 12 months.

As a member of the AbbVie team, and more specifically as a Digital Campaign Specialist, you will be responsible for supporting all the brand teams on efficient management of digital solutions:

• Campaign studio: Create, monitor, optimize and monitor digital campaigns
• Content Studio (eWizard /Content Authoring): create content & promote best practices
• Analytics Studio: monitor & improve journeys performance.

The main activities will be:

• Support & guide Brand Team in customer journey design
• Ensure implementation of customer journey in SFMC Journey Builder
• Ensure maintenance of customer journeys in SFMC Journey Builder
• Ensure monitoring of customer journeys & improvement
• Ensure IFT / BT channels orchestrations (SFMC, Abbvie Pro/care, suggestions, webinar…)
• Manage AbbViePRO / CARE platform (CMS)
• Support on event Management (ON24)
• Plays the role of a consultant to internal stakeholders and works closely with marketing & sales, medical, IT and other functions
• Continuously assess efficiency and effectiveness of digital solutions
• Ensure best practices creation & sharing for customer journey

Content Studio (eWizard /Content Authoring): create content & promote best practices

• Create & deliver content as email and SFMC pages to support journeys
• Ensure best practices creation & sharing for content creation
• Manage & promote content authoring tool solutions

Analytics Studio: monitor & improve journeys performance

• Measure performance of digital marketing campaigns and assess against goals (ROI and KPIs)
• Responsible for the concept/design, execution, and the performance tracking & measurement of omnichannel customer campaigns and customer journeys

Qualifications

Our Transformation & platforms team is looking for a student preparing a Master in Innovation, Project Management, or Digital Health within a Business or Engineering School (“Grandes Ecoles”).

In addition to this education, you:

• Ideally have a past student experience in the pharmaceutical industry
• Have advanced Marketing knowledge
• Are rigorous, organized, proactive, and able to juggle multiple projects
• Are curious, open-minded, adaptable and enjoy working in a team environment
• Communicate well with a diverse set of stakeholders, including senior managers
• Have an analytical mindset and are able to be succinct when needed
• Are comfortable writing and speaking in English

Master the following tools:

• Microsoft office pack
• SFMC
• Email Studio (content creation / segmentation), reporting suite and with Journey Builder
• CMS systems (Adobe)
• Google Analytics 360

Additional Information

Whatever your area of expertise: medical, regulatory, market access, human resources, legal, marketing, communication... at AbbVie, you will find exciting challenges and opportunities to explore new career paths.

From a practical point of view and daily work life: currently located in Rungis, the headquarters of AbbVie France will be relocated to Boulogne-Billancourt by the end of 2025. The new premises along the Seine will host the France and Europe teams, both therapeutic and aesthetic, in two newly renovated seven-story buildings within a campus of four buildings.

Numerous services will be offered on-site: car and motorcycle parking with electric charging stations, bicycle storage, company restaurant, gym, and concierge service.

Located in a dynamic and lively district with many amenities, our future offices will be easily accessible by public transport with metro, RER, and bus stations nearby.

Since 2015, AbbVie has been recognized as a Great Place to Work. We are in the top 5 companies where it is good to work. We are also one of the few companies to be awarded the “Best Workplace for Women” award, which recognizes the ability of companies to take into account major societal issues such as gender equality.

At AbbVie, we value work-life balance. We offer the possibility to work from home up to 2 days a week, according to the modalities defined in our collective agreement. Join us to be part of a diverse and collaborative team.

You can find us at www.abbvie.com - www.abbvie.fr. Follow @abbvie on LinkedIn, X (ex Twitter) et YouTube.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.