App Store Optimization Manager

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Boo is a personality-based social/dating app that allows you to deeply understand anyone and connect with people who intuitively understand you.

The Role

You will be responsible for :

1. Conduct detailed analysis of app store performance, monitoring trends in app page designs and effectiveness.
2. Track ASO metrics for our company’s apps, including keyword rankings, page conversion rates, and organic installs.
3. Gather and optimize the semantic core, and develop metadata for app pages across all available localizations.
4. Analyze competitors and devise strategies to increase organic traffic.
5. Improve app positioning in top charts.
6. Formulate hypotheses and conduct testing.
7. Prepare detailed reports on experiments and overall performance results.

Ideal Profile

• You have at least 2 - 3 years experience, ideally within an ASO role.
• You have working knowledge of App Store Optimization, ASO, Enhance app and app visibility.
• Experience within would be a strong advantage.
• You possess strong analytical skills and are comfortable dealing with numerical data.
• You pay strong attention to detail and deliver work that is of a high standard.
• You are highly goal driven and work well in fast paced environments.

What's on Offer?

• Work alongside & learn from best in class talent.