Amazon EU Retail Media Activation Manager

Stanley Black & Decker; Dardilly; Hybride; EUR 45 000 - 70 000; Plein temps

Résumé du poste

Une entreprise renommée recherche un(e) Amazon EU Retail Media Activation Manager pour rejoindre son équipe eCommerce en EMEA-ANZ. Le candidat idéal aura un diplôme en marketing et une solide expérience en marketing digital, en particulier dans la gestion de campagnes publicitaires sur Amazon. Le rôle comprend la gestion des budgets publicitaires, l'optimisation des performances des campagnes et la collaboration avec des équipes internes pour atteindre des objectifs commerciaux. Bénéficiez d'un salaire compétitif et d'avantages attractifs.

Prestations

Couverture santé

Temps de congé payé

Réductions sur les outils

Qualifications

• Expérience en marketing digital et gestion de campagnes.
• Compréhension approfondie du marché publicitaire d'Amazon.
• Maîtrise de l'anglais professionnel.

Responsabilités

• Gérer la relation avec l'agence média et Amazon Ads.
• Développer et exécuter des stratégies publicitaires.
• Surveiller les performances des campagnes et les optimiser.

Connaissances

Marketing digital

Analyse

Communication

Gestion de campagne

Formation

Diplôme universitaire en marketing, publicité ou domaine connexe

Outils

Amazon Advertising Console

Power BI

Excel

Description du poste

Location : Lyon, Barcelona, London or Milan - hybride

Contract : Permanent

Amazon EU Retail Media Activation Manager

Come Make the World With Us

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better for those who make the world. Sound like you? Join our top-notch team of 53,000+ professionals in 60 countries who are making their mark on some of the world’s most beloved brands, including DEWALT, FACOM, STANLEY, BLACK+DECKER, and more.

Job Overview

As the Amazon EU Retail Media Activation Manager at Stanley Black & Decker, you’ll be part of the EMEA-ANZ eCommerce team located across the region, reporting directly to the Marketing Director. You’ll be responsible for building media strategies and executing advertising campaigns in collaboration with the media agency to drive sales and increase brand visibility on Amazon’s retail platform. You will work closely with internal teams and external partners to optimize advertising spend, manage budgets, oversee campaign planning and execution, analyze campaign performance, and identify opportunities for growth. This role requires a deep understanding of Amazon’s advertising ecosystem, strong analytical skills, and the ability to thrive in a fast-paced environment.

Responsibilities

• Manage the relationship with the media agency and Amazon Ads, becoming the main point of contact.
• Define key media strategic pillars and objectives for each brand and market.
• Develop and execute paid media strategies in collaboration with the media agency, Amazon Ads, and local e-trade marketing teams, focusing on brand & market levels and strategic levers like Sponsor Ads and DSP.
• Determine media budgets, allocate resources efficiently, and ensure maximum ROI.
• Implement advertising strategies to promote products and brands on Amazon.
• Collaborate with e-trade Marketing Managers to ensure correct implementation of media strategies in local markets.
• Support local markets with media activation and leverage cross-zone synergies.
• Monitor campaign performance metrics and optimize accordingly.
• Conduct keyword research and audience analysis for targeted campaigns.
• Provide regular reports and insights on campaign performance.
• Ensure adherence to campaign success measurement frameworks.
• Work with cross-functional teams to align advertising efforts with business goals.

Qualifications

• University degree (Bachelor or Master’s) in marketing, advertising, business, or related field.
• Experience in Digital Marketing, Analytics, Campaign Management, with a focus on digital innovation.
• Understanding of Amazon’s media marketplace, including Search, Display, Programmatic, and Social advertising.
• Proficiency with advertising analytics tools (e.g., Amazon Advertising Console, Excel) and data visualization tools (e.g., Power BI) preferred.
• Proven experience managing Amazon advertising campaigns and understanding of Amazon Advertising products.
• Excellent communication, presentation, and interpersonal skills.
• Fluent in business English.

Ideal Candidate Traits

• Proactive with a doer mentality.
• Strong team spirit and interpersonal skills.
• Analytical and perfectionist tendencies.
• Ownership-driven with the ability to manage multiple projects.
• Motivated by challenges.

What You’ll Receive

Competitive salary and benefits, including health coverage, paid time off, and discounts on Stanley Black & Decker tools and partner programs.

How You’ll Feel

Grow your skills, learn continuously, belong to a diverse and inclusive culture, and give back to communities through volunteerism and sustainable practices. Be part of a global team working on iconic brands and innovative solutions, impacting millions of customers worldwide.