Architecte sénior F / H

EBP; Paris; Sur place; EUR 60 000 - 80 000; Plein temps

Résumé du poste

Une maison de mode avant-gardiste recherche un expert en CRM pour rejoindre son équipe Client & Digital. Dans ce rôle captivant, vous serez chargé de gérer des projets CRM innovants, d'optimiser la connaissance client et d'engager les clients à travers des stratégies omnicanales. En collaborant avec divers départements, vous coordonnerez des campagnes de communication client et fournirez des analyses clés pour améliorer l'engagement. Si vous avez une passion pour la mode et une solide expérience en marketing digital, cette opportunité unique vous attend.

Qualifications

• 5-6 ans d'expérience en CRM ou marketing client, de préférence dans la mode.
• Maîtrise des outils de gestion de campagne et d'automatisation marketing.

Responsabilités

• Gérer et mettre en œuvre des projets CRM pour optimiser l'engagement client.
• Développer des parcours clients par segment et groupe de clients.

Connaissances

Gestion de projet

Analyse de données

Compétences en communication

Automatisation du marketing

Connaissance du secteur de la mode

Formation

Master en Marketing Digital

Outils

Klaviyo

Salesforce

Adobe

Splio

Description du poste

Maison Margiela is a Paris-based fashion house founded in 1988 by Belgian designer Martin Margiela. Celebrating unconventional aesthetics and embracing the philosophy that fashion is an art of expression rather than a cult of personality, Maison Margiela offers haute couture, ready-to-wear for women and men, contemporary line MM6, footwear, interior design, and accessories, including leather goods, fine jewelry and fragrance.

John Galliano was named Creative Director of the house in 2014, bringing his sense of spectacle and creative mastery to the unique ethos of Maison Margiela. Whilst developing his own vision for the house, John Galliano has entirely respected the Martin Margiela state of mind, creating a fascinating organic process.

In 2002, the French house became part of OTB. Along with sister brands of the group, Maison Margiela continues pushing the boundaries of modern fashion while preserving its distinctive identity and heritage.

As part of the Client & Digital team and reporting to the Chief Client and Digital Officer, you will be responsible for managing and implementing CRM projects aimed at optimizing customer knowledge and engagement within the context of accelerating our omnichannel client strategy.

CRM & Campaign Management :

• Develop Client Journeys by segment and customer group.
• Partner with Merchandising, Communication, Retail and other departments to coordinate the Client Communication Campaigns.
• Oversee the strategy, planning, execution, and monitoring of newsletter marketing campaigns, defined in collaboration with the E-Commerce and Communication teams (integration into the tool, targeting proposals, tracking, delivery schedule coordination, etc.).
• Define automated marketing strategies and work with the Tech team to ensure the proper implementation through email and other channels.
• Provide KPIs and Analysis of CRM activities and campaigns.
• Conduct competitive intelligence to suggest innovative CRM campaign ideas.

Client Data and Knowledge :

• Define and lead actions to improve the quality and quantity of client data, with the objective of having a 360 view of the client behaviour.
• Partner with the Business Intelligence team to analyze the customer purchasing behavior, share insights with other departments, and identify engagement actions for our clients.

We are looking for someone with :

• Master's degree from a business school or university in Digital Marketing or Communication.
• 5 - 6 years of mandatory experience in CRM, project management, or customer marketing, preferably in the fashion / luxury industry.
• Proficiency with CRM software / campaign management and marketing automation tools (Klaviyo, Salesforce, Adobe, Splio).
• Knowledge of a customer data platform tool would be a plus.
• Strong affinity for Fashion and Luxury.
• Strong analytical and communication skills with the ability to manage multiple projects simultaneously.
• Detail-oriented, methodical, responsive, flexible, and thorough.
• Proficient in English (both spoken and written) and ideally in French.