AI Marketing Specialist

Razer; Lille; Sur place; EUR 40 000 - 65 000; Plein temps

Résumé du poste

A leading company in gaming technology seeks a Technical Marketing Specialist to bridge the gap between technical features and customer value. The role requires a blend of marketing expertise and deep knowledge of AI and immersive technologies, focusing on crafting impactful content and strategies to foster developer engagement.

Qualifications

• 3+ years of experience in product marketing, preferably in AI or gaming.
• Proven track record managing successful partner relationships.
• Ability to work cross-functionally in a fast-paced environment.

Responsabilités

• Develop go-to-market strategies for product launches and feature updates.
• Conduct market research to track trends and developer needs.
• Create developer-focused content like blog posts and product demos.

Connaissances

Communication

Market Research

Content Creation

AI Understanding

Immersive Technologies Knowledge

Formation

Bachelor’s degree in Marketing, Business, Computer Science, or a related field

Outils

CMS Platforms

Market Research Tools

Web Analytics

Description du poste

We are seeking a Technical Marketing Specialist with experience in AI and immersive tools to bridge the gap between technical features and customer value. Responsibilities include understanding AI product capabilities, translating technical details into benefits, performing market analysis, and create compelling product demos, case studies, tutorials, and technical content for public use. Knowledge of APIs and integrating AI solutions is required.

Collaborate with product, engineering, and business teams to define the value proposition for game developers using AI and immersive development tools (Haptics, Chroma, Spatial). Develop clear product positioning, messaging, and differentiation to meet market demands and developer pain points.

Lead the development and execution of go-to-market strategies for product launches, feature updates, and developer engagement initiatives. Define product goals and success metrics in collaboration with internal teams to ensure the product's market fit.

• Website Management :

Own and manage the product’s website and developer portal. Ensure the content—such as documentation, tutorials, and case studies—is up-to-date, engaging, and easily accessible for developers. Collaborate with web developers and designers to continuously optimize user experience and site performance.

• Partner Interaction :

Cultivate and maintain relationships with key partners in the gaming, AI, and immersive technology ecosystems. Develop co-marketing initiatives, joint content creation, and product integration strategies to enhance the developer offer. Serve as the main point of contact for external partners.

• Market Research and Competitive Analysis :

Conduct continuous market research to track trends, developer needs, and competitive landscape in AI and immersive technology. Use insights to refine product positioning and uncover new opportunities to differentiate in the marketplace.

• Content Creation :

Create compelling, developer-focused content such as blog posts, case studies, product demos, and tutorials that highlight the benefits of AI and immersive tools in game development. Work with content creators and subject-matter experts to ensure technical accuracy and effective storytelling.

• Community Engagement :

Engage with the game development community via forums, social media, webinars, and industry events. Build awareness, foster a loyal user base, and gather feedback to inform product improvements and feature roadmaps.

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field
• 3+ years of experience in product marketing, preferably in AI, immersive technology, gaming, or developer tools
• Deep understanding of AI, immersive technologies (Haptics, Chroma, Spatial), game development, and the challenges faced by developers
• Experience managing websites and digital content, including CMS platforms
• Proven track record of building and managing successful partner relationships
• Strong communication skills with the ability to translate complex technical concepts into compelling marketing materials
• Familiarity with market research tools and analytics platforms
• Ability to work cross-functionally in a fast-paced, startup-like environment

Good-to-have(s) :

• Experience marketing AI and immersive development tools or similar developer-focused products
• Strong network within the gaming, AI, or immersive tech community
• Knowledge of SEO / SEM, web analytics, and developer-centric content strategies
• Passion for gaming, immersive experiences, and emerging technologies.