Ads Manager (SEA Specialist)

Greenly; Paris; Sur place; EUR 45 000 - 65 000; Plein temps

Résumé du poste

Une entreprise leader en comptabilité carbone recherche un Ads Manager expérimenté pour optimiser ses campagnes publicitaires et générer des leads qualifiés. Vous serez responsable de la stratégie à travers différents canaux payants et collaborerez étroitement avec les équipes. Ce rôle offre une flexibilité de travail, des bureaux agréable et une culture d'autonomie.

Prestations

Bureaux magnifiques au cœur de Paris

Flexibilité de travail à distance

Outils de développement professionnel de premier ordre

Assurance médicale privée couverte à 100%

Remboursement de transport à 50%

Chèques déjeuner

Couverture partielle d'abonnement à Gymlib

Culture d'autonomie et de transparence

Qualifications

• 3-5 ans d'expérience en gestion de campagnes publicitaires, expert Google Ads.
• Expérience antérieure en génération de leads SaaS/B2B souhaitée.
• Excellentes compétences analytiques, capacité à présenter des KPI clairs.

Responsabilités

• Définir et mettre en œuvre la stratégie à travers les canaux payants.
• Optimiser la performance des campagnes et gérer les budgets.
• Collaborer avec les équipes de marque et de vente pour générer des leads.

Connaissances

Analyse des données

Marketing digital

Gestion de campagnes

Collaboration

Proactivité

Description du poste

About us

Our journey began in 2019 with Alexis, Matthieu, and Arnaud as our founders. Today, we are a global leader in carbon accounting, certified B-corp, and a recognized member of the French Tech 120.

Our innovative climate suite combines smart data collection with advanced features, making it the most intuitive carbon accounting solution in the world. With Greenly, companies can precisely measure, actively reduce, and report on their progress. Additionally, our clients receive dedicated support from our climate experts throughout their journey.

Greenly supports over 3,000 companies across more than 20 countries to measure their carbon footprint (through carbon assessment and life cycle analyses), reduce their emissions (SBTi trajectory and action plan quantification), and comply with new regulations (CSRD, CBAM, ISSB).

We are a team of 270 people from 38 nationalities based in Paris, London, Barcelona, and New York, which allows us to strengthen our international presence.

Today, our impact is measured in tons of carbon under management, with over 110 million tons of CO2 tracked through our platform. Our next milestone: serving 10,000 clients and managing one billion tons of CO2 to make carbon management as essential as financial management.

Our Values

• Ambition for climate: Minimize GHG emissions, maximize climate impact
• Deliver with agility: Work in small increments: fail fast, learn fast, win fast
• Own your opportunities: Achieve outstanding results by showing initiative and accountability
• Feedback paves the way: Succeed as a team by helping others progress

Curious to know more? Check out our blog and YouTube channel.

Context

As Greenly continues to grow, our ambition to onboard more clients into a carbon reduction pathway increases. Consequently, generating more qualified leads to nurture our sales pipeline is crucial. Therefore, we are seeking an experienced and highly talented Ads Manager to run and optimize our campaigns.

You will also contribute to projects that increase our inbound pipeline and explore new lead capture methods.

We need someone with a strong understanding of SaaS business, excellent analytics skills, proactive attitude, good communication skills, and a deep sense of ownership.

About the role

As an Ads Manager, your goal will be to generate qualified pipeline for our sales team. Your daily tasks include:

• Define and implement strategy across paid channels (Google Ads - SEA & Display, Microsoft, LinkedIn, Facebook)
• Optimize campaign performance and manage budgets
• Collaborate with brand and sales teams to bring valuable leads
• Lead A/B testing and analyze conversion funnels
• Ensure proper tracking of data sources
• Analyze and report performance metrics
• Test and launch campaigns in new countries

Skills and competencies to succeed

• 3-5 years of experience in ad campaign management, mainly SEA. We seek a true Google Ads expert used to managing high budgets (> 50K € / month)
• Previous experience in SaaS/B2B lead generation
• Excellent analytical skills: data-centric, able to implement ideas based on insights, and present KPIs clearly. Prioritize tasks based on impact.
• Familiarity with tracking issues, GDPR compliance, Google Tag Manager, and Google Ads data limitations
• Strong digital marketing knowledge
• Proficiency in French & English (C1)
• Adaptability developed through experience in dynamic, fast-changing environments
• Excellent team player, problem solver, and collaborator across teams to enhance paid channel performance

Perks & Benefits

• Beautiful offices in the heart of Paris (9th arrondissement)
• Remote work flexibility
• Top-notch tools for talent development and delivery support
• Private medical insurance with Alan (including mental wellbeing) paid 100%
• Transportation reimbursement (Navigo) 50%
• Lunch vouchers by Ekip
• Partial coverage of Gymlib subscription
• Culture of autonomy and transparency, with a talented and committed team

The recruitment process

• Intro call with Sabina, Talent Acquisition Manager
• Meeting with Jean-Marie, Team Lead
• Prepare and present a case study exercise to Jean-Marie and Laurent
• Meet Arnaud, CMO

Greenly values diversity, individuality, and human growth. We welcome applicants who can add to our culture, regardless of whether they meet all criteria. If you're interested and believe you can excel, apply even if you don't meet 100% of the requirements.