Acquisition Lead, Performance Marketing

Zefir; Paris; Hybride; EUR 90 000 - 150 000; Plein temps

Avantages offerts par ce poste

Stock options (BSPCE)

Healthcare plan

Office in Le Peletier, Paris

Swile meal card

Swile mobility card

Team events

Résumé du poste

Zefir in Paris is seeking a senior Acquisition leader to own and optimise multi‑channel paid growth for the flagship home sales AI platform. You will manage a sizable budget, shape the funnel, and collaborate with content, agencies and internal teams to drive qualified leads.

You’ll design incrementality tests, lead geographic lift experiments, and build scalable systems with no‑code and AI tools. Fluent in English and French, you’ll steer partnerships and own go‑to‑market execution across

Qualifications

• 8 years in paid marketing and growth leadership, with budget scale.
• Deep multi‑channel paid expertise plus SEO/organic and partnerships.
• Analytical mindset with ability to design experiments and measure incrementality.
• Autonomous operator building scalable systems using no‑code and AI tools.
• Experience leading in‑house and freelance teams to a high bar.
• Fluent in English and French.

Responsabilités

• Own an eight-figure budget and optimise acquisition across platforms.
• Design a rigorous incrementality framework to measure true growth impact.
• Lead a Content Strategist and a bench of freelancers/agencies for lead generation.

Connaissances

Multi-channel paid marketing

SEO/Organic growth

Lead generation partnerships

Experiment design

No-code & AI usage

Team leadership

English & French fluency

Outils

GTM

Server-side tracking

Attribution modelling

Description du poste

Zefir is building an AI autopilot for home sales in Europe, starting in France: an AI agent runs the entire sale and purchase journey end-to-end, orchestrating local brokers, portals, buyers, and documents.

Backed by over $55 million from top-tier investors like Sequoia Capital, we're committed to accelerating life changes for millions of current and future European homeowners.

About the role

Acquisition is the engine that feeds Zefir's entire funnel, from a seller's first estimate request to a signed mandate.

Responsibilities

• Own an eight-figure budget: run and optimise acquisition to hit targets; steer on segment‑level economics, not blended averages. Master the platforms (Google Ads, Meta Ads and others) and the tracking stack (GTM, server‑side, attribution).
• Make measurement and experimentation your edge: design a rigorous incrementality framework (geo‑lift, control groups) to know what truly drives growth vs. what the platforms claim.
• Lead the team and partners who execute: grow a Content Strategist and a bench of freelancers and agencies to a high bar; own lead‑generation partnerships end‑to‑end.

First 90 days

• Get deep on the funnel, budget and tracking stack, and find where the economics actually live.
• Kick off account structuring and audience segmentation, the immediate priorities.
• Set the measurement baseline (attribution and first incrementality tests) and a channel roadmap.

What you bring

• ~8 years in paid and performance marketing and growth, measured by the scope and budget scale you've handled, not a strict year count.
• Deep multi‑channel paid expertise, plus the ability to stand up SEO/organic and structure lead‑generation partnerships.
• Deeply analytical, comfortable designing experiments and reading incrementality (geo‑lift, control groups, uplift).
• An operator and owner who builds scalable systems autonomously and leverages no‑code and AI where useful.
• Experience managing in‑house contributors and a bench of freelancers and agencies to a high bar.
• A segment‑level economics mindset, humility, and strong team spirit. Fluent in English and French.

Why this role

• ~€10M acquisition budget on a single market: meaningful scale and direct impact on the P&L.
• A high‑performance, low‑politics environment, surrounded by small teams of highly skilled people.
• Real autonomy and budget to build a lasting competitive advantage.
• Steep Mountains Are Steep: setting ambitious goals and working hard to achieve them.
• Ride Reality: actively seeking challenges and thriving by adapting flexibly to changes.
• Play for the Front of the Jersey: prioritizing team success over individual recognition.

Benefits

• Competitive salary: run your own simulation with our salary calculator.
• BSPCE (Stock Options): available for everyone, with monthly vesting after year one, over a 4‑year period.
• Healthcare plan: full coverage with Alan for team members, their partners, and children.
• Office in Le Peletier, Paris (9th arrondissement), with flexible remote work options.
• Swile meal card: €11 per worked day.
• Swile mobility card: €45/month to support sustainable transportation (metro, carpooling, biking).
• Team events: Monthly Mixers to connect, and quarterly All Hands to celebrate wins across the company.

The following is for permanent employees only. For other contracts (interns, apprentices, fixed‑term…), please check with your recruiter.

Application & Process

We welcome applications from anyone, regardless of background, gender, sexual orientation, religion, age, or experience. Our team values authenticity and diverse perspectives.

For all roles, our interview process emphasizes hands‑on exercises, case studies, or discussions about specific examples of your previous work. We ensure objectives and expectations are clearly communicated at every step.