Acquisition Expert F/M

Betclic Group; Bordeaux; Hybride; EUR 35 000 - 65 000; Plein temps

Résumé du poste

Une entreprise innovante et dynamique recherche un Expert en Acquisition passionné pour rejoindre son équipe à Bordeaux. Dans ce rôle, vous serez un partenaire stratégique clé, soutenant les initiatives d'acquisition à travers des stratégies novatrices. Vous travaillerez avec des équipes créatives pour optimiser les outils commerciaux et intégrerez l'IA dans les opérations d'acquisition. Ce poste offre un environnement international et créatif, avec des opportunités de développement et un équilibre travail-vie personnelle. Rejoignez-nous pour façonner l'avenir du jeu en ligne et relever des défis passionnants dans un cadre stimulant.

Prestations

25 jours de congés payés

Carte Ticket Restaurant

Couverture santé à 100%

Remboursement de 50% des frais de transport public

Modèle de travail hybride

Accès à un vaste catalogue de formation

Espaces de bureau extraordinaires

Événements internes

Cours de sport sur site

Qualifications

• 5+ ans d'expérience en acquisition digitale ou marketing de performance.
• Compétences analytiques et stratégiques solides avec expérience en reporting.

Responsabilités

• Travailler avec les équipes pour aligner les efforts d'acquisition sur les objectifs commerciaux.
• Suivre les métriques d'acquisition et développer des rapports de performance.

Connaissances

Acquisition digitale

Marketing de performance

Analyse de données

Planification stratégique

Compétences en communication

Formation

Diplôme en commerce ou marketing

Outils

Outils de CRM

Outils d'analyse de données

Description du poste

WE ARE BETCLIC

Betclic, European leader in sports betting, is much more than just an online gaming site! Also offering Poker, Horse Racing, and Casino games across various countries and continents, it is an inspiring and forward-thinking company: every day brings new challenges in a modern and dynamic environment. As an influential player in the tech industry, with strong and sustained growth over the years, we believe in innovation through diversity and inclusion and encourage everyone to reach their full potential. With our multicultural team, we provide an optimal, safe and responsible gaming experience, powered by cutting-edge technology.

WHY JOIN US?

At Betclic, success comes from passionate and committed teams. Here’s why you’ll love working with us:

1. An international and creative environment where every project is an opportunity to innovate
2. Hypergrowth that brings new challenges and development opportunities every day
3. A healthy work-life balance: flexible remote work and workplace well-being are essential pillars for us.
4. A unique and friendly atmosphere, with 1,300 employees across 5 countries and our headquarters in Bordeaux

Are you passionate about sports and tech? Join us and help shape the future of online gaming!

ENTER THE GAME

As an Acquisition Expert, you will join the Acquisition team, composed of passionate marketers and channel specialists, whose role is to drive user growth across all Betclic markets through efficient and innovative acquisition strategies.

YOUR ROLE WITHIN BETCLIC

The Acquisition Expert will serve as a key strategic and operational partner to the Head of Acquisition, supporting cross-functional initiatives, facilitating alignment with business teams and ensuring the successful implementation of both strategic and operational priorities. Additionally, this role will oversee reporting and optimisation recommendation while supporting strategic projects to elevate acquisition efforts to the next level.

In this context, your duties are:

STRATEGIC AND OPERATION SUPPORT

• Work with media buying, CRM and creative teams to align acquisition efforts with business goals
• Support the preparation of strategic plans, business reviews, and performance updates

ANALYTICS & REPORTING:

• Track acquisition metrics and develop performance reports
• Utilize data insights to refine targeting, messaging, and budget allocation
• Ensure market insights are leveraged for performance tracking

OPTIMIZATION OF BUSINESS TOOLS & AI INTEGRATION:

• Act as the primary link with Product Team for optimizing business tools (welcome offer, promo code, referral)
• Support AI integration into daily acquisition operations and strategic initiatives
• Leverage external audits to refine strategies and execution

STRATEGIC PROJECTS & COUNTRY LAUNCHES

• Ensure operational and strategic focus areas are correctly implemented
• Support projects aimed at taking acquisition efforts to the next level
• Coordinate with internal teams (Acquisition, Product Team Creative, Planning) for seamless new country launches

WHO ARE WE LOOKING FOR?

We are looking for passionate and curious professionals who bring kindness and a touch of enthusiasm!

This job is for you if:

• You are a graduate of a business or marketing school
• You have 5+ years of experience in digital acquisition, performance marketing or media buying
• You have strong analytical and strategic thinking skills and you're experienced in reporting
• You have a strong experience in strategic planning and business tools optimization
• And finally, you are fluent in English

WHAT ARE THE RECRUITMENT STEPS?

1. If your application is selected, Elodie will contact you within a week for an HR pre-qualification interview (30 minutes)
2. You will then be asked to complete the AssessFirst test (personality, motivations, and reasoning)
3. Within two weeks, you will work on a case study, which you will present to Romain, Head of Acquisition & Social
4. Next, you will meet Paul, Growth Director and some acquisition team members
5. Finally, Elodie will conduct a final HR interview, where you will review your AssessFirst test results together.

To ensure an optimal candidate experience, Betclic's recruitment process typically takes 4 to 6 weeks.

WHAT CAN YOU EXPECT?

1. 25 days of paid leave and 10 RTT days
2. A Ticket Restaurant card credited with €11 per day (€6 per day funded by Betclic)
3. 100% health insurance coverage for you and your children
4. 50% reimbursement of public transport costs or an annual sustainable mobility allowance (€230 for commuting with sustainable transport)
5. Hybrid work model
6. Access to a vast training catalog, with opportunities for professional development every year
7. Extraordinary office spaces with a rooftop where you can enjoy sunny breaks with a view of the Cité du Vin
8. Internal events to liven up your daily life
9. On-site sports classes and organized tournaments (Pilates, circuit training, boxing, yoga, futsal, padel, tennis…)

Permanent contract, available immediately in Bordeaux
Betclic Group – 117 Quai de Bacalan, 33300 BORDEAUX