Web Growth Manager

Matrix42 AG; Espoo; On-site; EUR 70,000 - 105,000; Full time

Job summary

Matrix42 AG is seeking a Web Growth Manager to turn website traffic into qualified leads and sales pipeline.

You will build a structured CRO program, prioritize pages and journeys, and run hypothesis-driven experiments with cross-functional teams across product marketing, content, and design.

Qualifications

• 3 to 5+ years of CRO, web growth, or related experience.
• Proven track record turning website traffic into leads via experiments.
• Experience with high-traffic websites.
• Experience with CRO and behavioral analytics tools like Microsoft Clarity and Hotjar.
• Data-driven mindset linking improvements to lead generation and business outcomes.
• Able to collaborate with developers and technical specialists.
• Proactive and independent in a newly established role.
• Excellent English and experience working across international teams.
• Based in Europe where Matrix42 has an employment setup.
• Experience using AI-powered analytics tools for optimization.

Responsibilities

• Build and drive a structured CRO approach to generate leads and pipeline.
• Identify pages, journeys and conversion points with highest growth potential.
• Develop hypotheses and run experiments on product pages, landing pages, forms, and paths.
• Analyze traffic, conversions, and user behavior using analytics and heat maps.
• Define growth metrics, establish baselines, measure impact of improvements.
• Improve website positioning, UX, and conversion journeys with cross-functional teams.
• Lead optimization initiatives from insight to implementation and iteration.
• Explore AI and modern web tech to strengthen analysis and optimization.

Skills

CRO

Web analytics

A/B testing

Growth marketing

UX

Stakeholder collaboration

English communication

European work location

AI-powered tools

Tools

Microsoft Clarity

Hotjar

Job description

Your mission

Help turn our website into a measurable growth engine. Our website is a critical marketing channel for how prospects discover, understand, and engage with Matrix42. As our Web Growth Manager, your mission is to turn website traffic into qualified leads and pipeline by building and driving our conversion optimization approach. This is a newly created role with plenty of room to shape our strategy, ways of working, and roadmap for continuous improvement. You’ll work closely with our international marketing team and key stakeholders across the organization.

What you will do

• Build and drive a structured website conversion optimization (CRO) approach focused on generating leads and pipeline
• Identify and prioritize the pages, journeys, and conversion points with the greatest growth potential
• Develop hypotheses and run experiments across key experiences such as product pages, landing pages, forms, and conversion paths
• Analyze traffic, conversion performance, and visitor behavior using web analytics, heat maps, session recordings, and tools such as Hotjar
• Define key website growth and conversion metrics, establish baselines, and measure the impact of improvements
• Improve website positioning, user experience, and conversion journeys together with content, demand generation, product marketing, brand, design, and technical teams
• Lead optimization initiatives from insight and hypothesis through implementation, measurement, and iteration
• Explore how AI, modern web technologies, and new tools can strengthen website analysis, experimentation, and optimization

Your profile

Must have

• 3 to 5+ years of relevant experience in CRO, web growth, digital experience, growth marketing, UX, website management, or a related field
• Hands‑on experience turning website traffic into leads, with examples of experiments or improvements that delivered measurable results
• Experience working with websites of comparable scale and traffic
• Experience with CRO and behavioral analytics tools and methods, such as Microsoft Clarity, Hotjar, heat maps, session recordings, funnel analysis, and conversion analysis
• A commercial, data‑driven mindset and the ability to connect website improvements to lead generation and business outcomes
• Comfortable collaborating with developers and technical specialists and understanding modern web technologies
• Proactive and independent, with the ability to create structure and momentum in a newly established role
• Excellent English communication skills and experience working across international teams
• Based in Germany, Finland, Denmark, or another European location where Matrix42 has an established employment setup
• Experience using AI‑powered tools for analytics, experimentation, optimization, content, or digital experiences

Valuable additional experience

• B2B SaaS or another complex B2B buying environment
• A/B testing and experimentation platforms
• Basic front‑end knowledge, such as HTML/CSS

You will thrive in this role if you

• Enjoy combining commercial thinking, analytics, and hands‑on experimentation
• Are curious about user behavior and constantly look for ways to improve conversion
• Prefer testing clear hypotheses and measuring results rather than creating long lists of ideas
• Can align stakeholders while staying focused on growth and conversion
• Enjoy building structure, testing, learning, and continuously improving

Why us?

• Shape a newly created role with meaningful ownership and visibility
• Influence the future of our digital customer experience and website growth approach
• Collaborate with an international marketing organization of around 30 colleagues
• Bring your strengths and ideas to a role designed to evolve.