Web Growth Manager

Matrix42; Espoo; Hybrid; EUR 60,000 - 90,000; Full time

Job summary

Matrix42 is looking for a Web Growth Manager to turn website traffic into qualified leads and pipeline by building a structured CRO approach. You will identify high-potential pages and journeys, develop hypotheses, and run experiments on product pages, landing pages, forms, and conversion paths.

You will analyze analytics with Microsoft Clarity, Hotjar, heat maps and session recordings, define growth metrics, and collaborate with content, demand generation, product marketing, brand, design, and

Qualifications

• 3 to 5+ years of CRO, web growth, or related experience.
• Hands-on experience turning traffic into leads with measurable results.
• Experience with CRO and behavioral analytics tools and methods.

Responsibilities

• Build and drive a structured website CRO approach focused on generating leads.
• Identify pages and journeys with growth potential and prioritize initiatives.
• Develop hypotheses and run experiments on product pages, landing pages, and forms.
• Analyze traffic, conversion performance, and visitor behavior with analytics tools.
• Define growth metrics, establish baselines, and measure impact of improvements.
• Collaborate with content, demand generation, product marketing, brand, design, and tech teams.
• Lead optimization initiatives from insight to implementation and iteration.
• Explore AI, modern web tech, and new tools to strengthen analysis and optimization.

Skills

CRO

Web growth

Growth marketing

UX

English

Tools

Microsoft Clarity

Hotjar

Heat maps

Session recordings

Funnel analysis

Conversion analysis

Job description

Your mission

Help turn our website into a measurable growth engine. Our website is a critical marketing channel for how prospects discover, understand, and engage with Matrix42. As our Web Growth Manager, your mission is to turn website traffic into qualified leads and pipeline by building and driving our conversion optimization approach.

What You Will Do

• Build and drive a structured website conversion optimization (CRO) approach focused on generating leads and pipeline
• Identify and prioritize the pages, journeys, and conversion points with the greatest growth potential
• Develop hypotheses and run experiments across key experiences such as product pages, landing pages, forms, and conversion paths
• Analyze traffic, conversion performance, and visitor behavior using web analytics, heat maps, session recordings, and tools such as Hotjar
• Define key website growth and conversion metrics, establish baselines, and measure the impact of improvements
• Improve website positioning, user experience, and conversion journeys together with content, demand generation, product marketing, brand, design, and technical teams
• Lead optimization initiatives from insight and hypothesis through implementation, measurement, and iteration
• Explore how AI, modern web technologies, and new tools can strengthen website analysis, experimentation, and optimization

Your profile

Must have

• 3 to 5+ years of relevant experience in CRO, web growth, digital experience, growth marketing, UX, website management, or a related field
• Hands-on experience turning website traffic into leads, with examples of experiments or improvements that delivered measurable results
• Experience working with websites of comparable scale and traffic
• Experience with CRO and behavioral analytics tools and methods, such as Microsoft Clarity, Hotjar, heat maps, session recordings, funnel analysis, and conversion analysis
• A commercial, data-driven mindset and the ability to connect website improvements to lead generation and business outcomes
• Comfortable collaborating with developers and technical specialists and understanding modern web technologies
• Proactive and independent, with the ability to create structure and momentum in a newly established role
• Excellent English communication skills and experience working across international teams
• Based in Germany, Finland, Denmark, or another European location where Matrix42 has an established employment setup
• Experience using AI-powered tools for analytics, experimentation, optimization, content, or digital experiences

Valuable Additional Experience

• B2B SaaS or another complex B2B buying environment
• A/B testing and experimentation platforms
• Basic front-end knowledge, such as HTML/CSS

You will thrive in this role if you

• Enjoy combining commercial thinking, analytics, and hands-on experimentation
• Are curious about user behavior and constantly look for ways to improve conversion
• Prefer testing clear hypotheses and measuring results rather than creating long lists of ideas
• Can align stakeholders while staying focused on growth and conversion
• Enjoy building structure, testing, learning, and continuously improving

Why us?

• Shape a newly created role with meaningful ownership and visibility
• Influence the future of our digital customer experience and website growth approach
• Collaborate with an international marketing organization of around 30 colleagues
• Bring your strengths and ideas to a role designed to evolve.

About Us

We are the European choice in intelligent service management – built on trust, powered by people!

At Matrix42, we empower organizations to digitalize and automate their everyday work. With our platform, customers manage IT and business processes, assets, endpoints, and identities seamlessly—driving productivity, agility, security, and a better employee experience. Through integrated solutions and automation, we enable modern digital workplaces and true self-service.

Join a diverse team of over 600 professionals across Europe who are shaping the future of service management every day.

Our culture is built on a strong, value-based performance mindset—because success is not just about what we achieve, but how we achieve it. Guided by our four core values, we bring our vision to life every day:

• We love customers – we put customer success at the heart of everything we do
• Make it happen – we take ownership, act with speed, and turn ideas into impact
• Better every day – we continuously learn, improve, and push boundaries
• With respect – we collaborate with trust, openness, and appreciation for each other

Together, these values define our high-performance culture—one that is customer-centric, growth-minded, and built on collaboration. We support your personal and professional development through clear goals, continuous feedback, and opportunities to grow, helping you reach your full potential.

We are committed to building an inclusive and diverse workplace where everyone feels valued and empowered. We welcome applications from all individuals, regardless of gender, age, disability, ethnic or social origin, religion or belief, sexual orientation, or identity.