Store Manager Helsinki

Hatstore - Home of headwear; Helsinki; On-site; EUR 42,000 - 68,000; Full time

Benefits offered by this job

Central role in expansion

Ground-up project

International collaboration

Employee discounts

Leisure allowance

Growing organization

Job summary

Hatstore - Home of headwear is opening a new store in Helsinki and seeking an entrepreneurial, hands-on Store Manager to lead from the ground up. You will recruit, train and motivate the team while delivering an outstanding in-store experience aligned with Hatstore’s brand.

You’ll work closely with our Swedish HQ, coordinating local activities, social media initiatives and partnerships to grow Hatstore’s presence in Finland and beyond.

Qualifications

• Retail experience in store management or similar.
• Ability to recruit, onboard and develop a team.
• Strong customer focus and in-store experience.
• Entrepreneurial, solution-oriented and responsible.
• Willing to roll up sleeves and get things done.
• Good understanding of Helsinki retail market.
• Comfort with social media and building a brand.
• Proficient in English; Finnish (and Swedish) advantageous.
• Interest in caps, fashion, sports and streetwear.

Responsibilities

• Launch and develop the Helsinki store.
• Lead and coach the store team.
• Deliver high-quality customer experience and sales.
• Oversee day-to-day operations, inventory and stock.
• Build Hatstore brand through events and partnerships.
• Monitor budget and report results to headquarters.

Skills

Retail management

Team leadership

Customer experience

Entrepreneurial mindset

Hands-on

English proficiency

Finnish language

Brand building

Social media

Helsinki market knowledge

Job description

Become our Store Manager and establish Hatstore in Helsinki

Help build Hatstore’s next international store

2026 is an important year for Hatstore. Following our first international store opening, we’re taking the next step in our retail expansion and opening a new store in Helsinki.

Since launching in 2011, we’ve grown into one of Northern Europe’s leading e-commerce retailers in caps and headwear. We’re continuing to develop Hatstore as a brand and a meeting place beyond the digital world. With our Helsinki store, we want to create an inspiring destination for caps, fashion and an outstanding customer experience.

For this exciting new chapter, we’re looking for an entrepreneurial, driven and hands-on Store Manager who wants to join us from the beginning and build our presence in Helsinki.

About Hatstore

Hatstore was founded on a genuine passion for caps, creativity and innovation – and that’s still what drives us forward.

Today, we have more than 100 employees and sell to customers in 55 countries. Our range includes tens of thousands of caps, beanies and hats, including the option to create custom designs.

Our international retail initiative is an important part of Hatstore’s continued growth. We’re now looking for someone who wants to help make Helsinki an important part of our international store expansion.

Your role as Store Manager

As Store Manager of our new Helsinki store, you’ll play a central role in establishing and developing Hatstore in the Finnish market.

You’ll be responsible for the day-to-day running of the store, building and leading your team, and ensuring our customers have an experience that reflects the Hatstore brand.

At the same time, you’ll work closely with our headquarters in Sweden and act as an important link between the local operation and our international team.

This is an opportunity to join us from the start, influence how we work and lay the foundations for future Hatstore stores in other markets.

Your responsibilities

• Store launch & development Contribute to the planning, launch and development of our new store in Helsinki.
• Leadership & team Recruit, onboard, develop and motivate the store team, while building a strong team culture.
• Sales & customer experience Ensure a high level of service, create an inspiring store environment and actively work towards the store’s sales targets.
• Store operations & stock flow Be responsible for day-to-day operations, inventory, stock flow, stocktakes and orders.
• Building the brand locally Help build Hatstore’s local brand through social media, partnerships, events and other creative initiatives.
• Budget & performance follow-up Manage the store’s budget and key performance indicators, and monitor and report results to our headquarters in Sweden.

We think you

• Have retail experience, for example as a Store Manager, team leader or in a similar role
• Are a natural leader who enjoys developing people and building teams
• Have a strong customer focus and understand what creates a great in-store experience
• Are entrepreneurial, solution-oriented and comfortable taking responsibility
• Enjoy working hands-on and are ready to roll up your sleeves when needed
• Have a good understanding of retail and the local market in Helsinki
• Are comfortable with social media and enjoy creating content and building a brand
• Are proficient in English, as you’ll work closely with our headquarters in Sweden
• Are proficient in Finnish and ideally Swedish too
• Have a genuine interest in caps, fashion, sports and streetwear

You’re also someone who gets things done. You’re sociable, down-to-earth and confident in your leadership. You enjoy meeting people and building relationships, while being clear and direct when needed.

An interest in American sports is an advantage, as a large part of our range is connected to MLB, NBA, NHL and NFL.

What we offer

• A central role in Hatstore’s international expansion You’ll be an important part of our continued international retail journey and join us from the start of our new store in Helsinki.
• The opportunity to build something from the ground up You’ll have plenty of scope to influence how the store develops, how the team works and how Hatstore establishes itself locally.
• International collaboration You’ll work closely with our headquarters in Sweden and become part of a growing international team.
• Employee discounts Enjoy attractive employee discounts across the entire Hatstore range.
• Annual leisure allowance All employees receive an individual leisure allowance that can be used for activities such as sports and outdoor pursuits, or alternatively for spa, wellness and recovery.
• A growing and passionate organisation Join us on an exciting growth journey where caps, creativity, entrepreneurship and people are at the heart of everything we do.

Become part of Hatstore

We’re looking for our next Hatstar – someone who wants to help make Hatstore a go-to destination for caps and headwear in Helsinki.

We look forward to hearing from you!