Senior Product Marketing Lead — AI-Driven Security Awareness

Hoxhunt; Helsinki; Hybrid; EUR 65,000 - 71,000; Full time

Benefits offered by this job

Healthcare benefits

Hybrid work setting

Office in Helsinki with gym and pool

Job summary

Hoxhunt in Helsinki is seeking a senior product marketer to own positioning and go-to-market for our Phishing and SAT products. You’ll enable Sales, Customer Success and Marketing by shaping narratives and building scalable workflows powered by Claude Code.

You’ll define who should buy, craft pricing and launches, and build reusable AI assets so teams can operate with minimal hand-holding. Fluency in English and ability to collaborate at our Helsinki office three days a week are essential.

Qualifications

• Senior-level experience owning positioning and go-to-market for a B2B product area.
• Ability to translate technical solutions into winning customer narratives.
• Strong sense of urgency, ownership, and ability to manage multiple workstreams.

Responsibilities

• Own positioning, messaging, buyer personas and value narrative for your products.
• Build and run AI-powered workflows to market features automatically and ensure quality.
• Maintain competitive intelligence and keep battle cards and pitches up-to-date.
• Define buying triggers, upsell/cross-sell logic, and adoption signals for Customer Success.
• Make every launch sellable with packaging, SKU and pricing, coordinating with market launches.
• Create customer-visible change messaging: release notes, in-app messages, docs, updates.
• Turn repetitive requests into reusable AI prompts or agents.

Job description

Hoxhunt in Helsinki is seeking a senior product marketer to own positioning and go-to-market for our Phishing and SAT products. You’ll enable Sales, Customer Success and Marketing by shaping narratives and building scalable workflows powered by Claude Code.

You’ll define who should buy, craft pricing and launches, and build reusable AI assets so teams can operate with minimal hand-holding. Fluency in English and ability to collaborate at our Helsinki office three days a week are essential.