Customer Marketing Manager

Hoxhunt; Helsinki; Hybrid; EUR 52,000 - 67,000; Full time

Benefits offered by this job

Extensive healthcare

Office Helsinki with gym and swimming池

Job summary

Hoxhunt is seeking a Customer Marketing Manager to turn our growing customer base into a stronger growth engine. You will build the marketing engine that helps existing customers buy more from Hoxhunt and turn customer success into proof that wins new business.

This hands-on role requires building strategy, running programs and measuring commercial impact. Your first priority is expansion marketing: identify audiences, create demand for additional products, and build scalable campaigns across

Qualifications

• Solid experience in B2B SaaS customer marketing, expansion marketing or growth marketing.
• Proven ability to own an expansion or customer marketing motion with measurable impact.
• Deep understanding of customer data, segmentation and behavioral signals.

Responsibilities

• Build our customer expansion marketing with scalable programs and campaigns.
• Identify segments and signals to create targeted marketing plays for expansion.
• Develop lifecycle campaigns and product launches for existing customers.
• Turn customer proof into stories, quotes and references for sales.
• Build customer advocacy programs and align with Sales, Success and RevOps.

Skills

Expansion marketing

Lifecycle marketing

Growth marketing

B2B SaaS

Customer data

Segmentation

Advocacy

Cross-functional collaboration

Storytelling

Job description

Our mission and why it matters

We are on a mission to make humans the strongest security layer.

Human risk remains one of the biggest vulnerabilities and traditional awareness training is not enough. We take a different approach by combining AI-driven personalization, real threat detection, and behavioral science to actively protect people and organizations.

We don't just simulate risks. We build the tools that detect and stop them.

Why this role matters

We’re looking for a Customer Marketing Manager to turn our growing customer base into a stronger growth engine.

Your job is to build the marketing engine that helps existing customers buy more from Hoxhunt, and turn customer success into proof that helps us win and grow more customers.
This is a new role, so you won’t inherit a finished customer marketing playbook. You’ll be the one building it.

Your first priority will be expansion marketing: building a repeatable way to identify the right customer audiences and create demand for additional Hoxhunt products and capabilities. Alongside this, you’ll build the customer proof and advocacy engine that supports both expansion and new business.

You’ll own customer marketing globally, working across our US and EMEA customer base. The goal is to build one scalable customer marketing approach while tailoring programs to different customer segments, markets and expansion opportunities.

You’ll work closely with Customer Success, Sales, Product Marketing, RevOps and the wider Marketing team.

This is a hands-on role. We’re looking for someone who can build the strategy, run the programs and measure whether they create commercial impact.

What you’ll own and drive

Build our customer expansion marketing:

• Build and run marketing programs that help existing customers discover and buy additional Hoxhunt products and capabilities.

• Work with Customer Success, Sales and RevOps to identify customer segments and signals with expansion potential, and turn those into targeted marketing programs.

• Develop scalable digital campaigns and lifecycle programs, alongside more targeted plays for high-value customer segments and accounts.

• Take the positioning and messaging developed by Product Marketing and turn product launches and new capabilities into relevant campaigns for existing customers.

• Build repeatable programs for cross-sell, product launches and expansion rather than relying on one-off campaigns.

• Build measurement from customer engagement through to expansion opportunities, pipeline and revenue, so we can see which programs create commercial impact and where to invest more.

• Test, learn and improve how we create demand within our customer base.

Build our customer proof:

• Make sure we have strong customer evidence for the products, markets, industries and use cases that matter most.
• Work backwards from the proof Sales and Marketing need to win, then find customers with strong results and turn those outcomes into stories, quotes, data points, videos, references and other evidence.
• Build a repeatable way to identify strong customer stories rather than relying on ad-hoc requests.
• Work with Product Marketing, Sales and Marketing to identify where customer proof is missing and fill those gaps.
• Make customer proof easy for Sales and Marketing to find and use.

Build customer advocacy:

• Build and manage a healthy pool of customers who are willing to advocate for Hoxhunt.
• Develop relationships with customers who can act as references, speakers, reviewers and contributors to our content.
• Make it easy to match the right advocate to the right opportunity without repeatedly relying on the same customers.
• Work with Customer Success to identify potential advocates and make advocacy a natural part of the customer relationship.

What success looks like

You’ll help us answer three important questions much better than we can today:

1. Expansion: How effectively are we creating expansion opportunities and pipeline from our existing customer base?

2. Customer proof: Do Sales and Marketing have the customer evidence they need to win across our priority products, markets and use cases?

3. Advocacy: Do we have a strong, well-managed pool of customer advocates who actively support our growth?

Your primary commercial measures will focus on expansion opportunities and pipeline created or influenced by Marketing.

Alongside this, we’ll measure the coverage, quality and use of customer proof, as well as the strength and effectiveness of our customer advocacy program.

Success means building programs that deliver measurable results today while creating a scalable customer marketing engine for the future.

What makes you thrive here

You have:

• Solid experience in B2B SaaS customer marketing, expansion marketing, lifecycle marketing or a closely related growth marketing role, with clear ownership of commercial outcomes.
• Proven track record of building or significantly improving an expansion or customer marketing motion before. You can explain what you built, how you approached it and the measurable business impact it created.
• Deep understanding of how to use customer data, segmentation and behavioral signals to identify expansion opportunities and turn them into targeted marketing programs.
• Comfort working with Customer Success and Sales and an understanding of how Marketing supports rather than replaces the customer relationship.
• A talent for finding strong customer stories and turning them into compelling proof.
• Comfort with data and the drive to know whether your work created engagement, opportunities, pipeline and revenue.
• A systems mindset: looking for ways to use data, automation and AI to make customer marketing more targeted, repeatable and scalable.
• A builder’s mentality: you don’t need a finished process before you can start.
• The versatility to move between strategy and execution: one day designing the customer marketing model and the next interviewing a customer or launching a campaign.
• Proven ability to work well across teams and get things moving when ownership isn’t immediately obvious.
• Clear writing skills and the ability to turn complex ideas and customer outcomes into simple, useful stories.

Bonus points if you also, if you have experience with:

• building customer advocacy or reference programs.
• marketing multiple products to an existing customer base.
• expansion or account-based marketing.
• building customer lifecycle programs and automation.
• working in cybersecurity or another technical B2B category.

Who you’ll work with

You’ll work across Product Marketing, Customer Success, Sales and Marketing to reach the right customers, create expansion opportunities and turn customer success into proof that helps us grow.

You’ll partner especially closely with:

• Product Marketing: Work together on turning product positioning and messaging into marketing for existing customers, while bringing customer insight and evidence back into the product story.
• Customer Success and Sales: Work together to identify expansion potential, run marketing programs for the right customers and find strong customer advocates.
• Growth and Regional Marketing: Provide the customer stories, proof and advocates needed to create demand and win new business.
• RevOps: Work together on customer data, segmentation, signals and measurement so we can see which programs create expansion opportunities and pipeline.

What you can expect from us

• Compensation: Monthly salary of € 4700 - € 6000 depending on your experience. You may notice varying salary ranges for roles with similar titles across Hoxhunt; this is because each range is grounded in our role leveling and reflects the seniority, scope, and impact expectations required for that specific role and team, and we operate with a low hierarchy.
• Working ways: We work in a flexible, but hybrid work setting. You are expected to visit the Helsinki office weekly.
• High performance meets high humanity: We bring an incredibly driven, high-impact energy to our work, but we leave our egos at the door. You will be surrounded by wildly talented, dedicated colleagues in an environment built on extreme kindness, support, and psychological safety.
• Authentic trust & autonomy: We hire great people and trust them to do great work. You will find a culture free of micromanagement, giving you the autonomy to take real ownership, drive impact, and shape things early on.
• A product you can be proud of: It is incredibly rare in cybersecurity to build a multi-award-winning product that end-users genuinely love. You will join a team making a real, measurable impact against cybercrime.
• The perks that matter: Alongside this amazing community, you will enjoy extensive healthcare with other benefits and our beautiful office in Helsinki (complete with a gym and swimming pool!).

To ensure your personal data is handled securely and in compliance with GDPR, we only accept applications submitted through our application form. We cannot process applications sent via other channels, such as email or LinkedIn messages.

Recruitment Process

1. Screening call with Talent Acquisition (30 min)
2. Hiring Manager Interview (45 min)
3. Homework assignment and panel interview (90 min, on-site)
4. Reference checks and final offer

About Hoxhunt

Hoxhunt was founded in 2016 by four visionaries. Today we are a global team of +300 amazing Hoxhunters advancing a truly AI-native category leader in human risk management, with key hubs in the United States, the United Kingdom, Singapore, and Finland. We are proud to be an award-winning, fast-growing software company, recognized by G2 and Gartner, named to TIME Magazine's list of the World's Top EdTech Companies, and featured for our innovation in major publications like Fast Company, TechCrunch, Forbes, and Inc.

As a multi-product company, Hoxhunt goes beyond traditional security awareness. We don't just educate employees through frequent, personalized, and behavior-changing cybersecurity training - we also actively build real threat intelligence and response tools that protect organizations against malicious cyberattacks every single day.