Senior Principal Product Manager - Campaign & Content Platform

Zalando GmbH; Helsinki; On-site; EUR 120,000 - 170,000; Full time

Benefits offered by this job

27 days holiday

2 volunteering days

Employee shares programme

40% off fashion/beauty

30% off Lounge by Zalando

Relocation assistance

Family services

Wellbeing options

Mental health support

Job summary

Zalando in Helsinki is seeking a Senior Principal Product Manager for the Campaign & Content Platform to own the product vision and drive strategic roadmaps. You will lead cross-functional teams across product, engineering, and design to deliver content technologies that elevate customer engagement and ROI.

The role emphasizes mentoring, data-driven decision making, and applying AI to streamline workflows in a fast-scaling environment.

Qualifications

• Experience leading complex product strategy with measurable commercial outcomes.
• Hands-on expertise deriving insights from large data sets and KPI trees.
• Experience collaborating with AI/Applied Science teams.
• Ability to mentor fellow product managers.

Responsibilities

• Take end-to-end ownership of the Content & Campaigns product vision.
• Shape scalable value propositions aligned with the Zalando Group Strategy.
• Translate data sets and KPI trees into clear action.
• Lead product innovation and mentor colleagues.
• Drive AI-enabled improvements to publisher workflows and user engagement.

Skills

Product management

Stakeholder management

Data analysis

Mentoring

AI technologies

Tools

Databricks

Job description

Our Campaign & Content Platform empowers producers to deliver retail campaigns and content across Zalando at scale. We provide consolidated editing capabilities, analytics, and performance insights to steer content quality, along with built-in safety guardrails. Content publishers capture and present content through standardized platform formats that manage content moderation, translation, media processing, and customer experience seamlessness.

We run the infrastructure for nearly all content on Zalando, including Outfits, Videos, Boards, Creator, and Brand content. Everything from ingestion to delivery, moderation, labeling, and asset management runs through or on our platform. We serve a vast and growing audience of approximately 700 internal users, over 2,000 brand and agency users, and 650 creators. Consolidating and continually elevating this platform directly shapes their daily experience and drives engaging commerce experiences for millions of customers.

As Senior Principal Product Manager, you will take ownership and contribute to the product vision for the Campaign & Content Platform. Operating as an individual contributor, you will shape the multi-year vision and commercial roadmap for content technologies at Zalando. You will lead cross-functional alignment across product, engineering, and design, while navigating complex executive stakeholder environments. In this role, you will champion platform innovation - including leveraging AI technologies to streamline publisher workflows and elevate customer engagement - while directly driving customer impact and ROI.

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

Take end-to-end ownership of the Content & Campaigns product vision, driving mid-to-long-term strategies that solve complex business challenges with minimal guidance.

Shape scalable value propositions aligned with the Zalando Group Strategy, taking full accountability for resulting customer impact, ROI, and commercial outcomes.

Translate complex data sets and KPI driver trees into clear action, establishing sustainable mechanisms for repeated analysis and strategic decisions.

Build collaborative structures and foster transparent stakeholder alignment to navigate ambiguity and execute complex product launches seamlessly.

Lead product innovation and best practices, acting as a mentor and coach to fellow product managers to elevate capabilities across the job family.

Drive community contribution by active mentoring, sharing best practices, and applying emerging technologies such as AI to enhance content creation and user experience.

Demonstrated experience leading complex product strategy and delivering measurable commercial outcomes in creator or content-rich environments.

Strong capability to manage multifaceted stakeholder environments and guide senior executive leaders across cross-functional teams.

Deep analytical skill set with hands‑on experience deriving actionable insights from large data sets (e.g., Databricks) and KPI driver trees.

Proven product discovery and experimentation skills, using customer research, data, and testing to validate decisions.

Passion for and experience with applying AI and working alongside Applied Science teams to solve complex problems and generate content efficiently.

OUR OFFER

Ask your Talent Acquisition Partner to learn more about what we offer.

• 27 days of holiday a year to start for full‑time employees (+1 day for every calendar year up to 30 days)
• 2 paid volunteering days a year
• Employee shares programme
• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
• Relocation assistance available (subject to prior agreement)
• Family services, including counselling and support
• Health and wellbeing options (including Wellhub, formerly Gympass)
• Mental health support and coaching available

Drive your development through our training platform and biannual peer‑to‑peer review

INCLUSIVE BY DESIGN

If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!

At Zalando, our vision is to be the leading European technology platform for fashion and lifestyle - one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.

We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.

We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know - we are here to assist you.

If you have any questions about our recruitment process, please take a look at our FAQ page.

About Zalando

Founded in Berlin in 2008, Zalando is the leading European technology platform for fashion and lifestyle. Connecting 62 million active customers with more than 7,000 brands across 29 markets, our operations are built on a unique AI-powered data and infrastructure platform. For our customers, our multi‑app approach - comprising Zalando, ABOUT YOU, and Lounge by Zalando - delivers an inspiring, highly personalized shopping experience, serving different customers with different needs. For our partners, we are building the operating system for e‑commerce. Through ZEOS, Tradebyte, and SCAYLE, we open our logistics, software, and service capabilities to brands and retailers, enabling them to seamlessly scale their businesses across borders.