Senior Principal Product Manager - Campaign & Content Platform

Zalando; Helsinki; On-site; EUR 120,000 - 180,000; Full time

Benefits offered by this job

27 Tage Urlaub

2 Freiwilligentage

Mitarbeiteraktien

40% Rabatt

Umzugshilfe

Familienservices

Gesundheit & Wohlbefinden

Psychische Gesundheit Unterstützung

Entwicklungsmöglichkeiten

Peer-Review

Job summary

Zalando sucht eine Senior Principal Product Manager für die Campaign & Content Platform in Helsinki. Sie übernehmen die Produktvision, gestalten die mehrjährige Roadmap und arbeiten eng mit Product, Engineering und Design zusammen, um den ROI zu steigern und Kundenengagement zu maximieren.

Sie führen Initiativen im Bereich KI-gestützte Content-Erstellung, steuern komplexe Launches und fördern eine Kultur des Lernens und der Innovation innerhalb des Teams.

Qualifications

• Nachweisliche Erfahrung in der Entwicklung komplexer Produktstrategien und messbarer Geschäftsergebnisse in Creator- oder Content-Umgebungen.
• Fähigkeit, vielfältige Stakeholder-Umfelder zu managen und Senior-Führungskräfte across team-Teams zu führen.
• Ausgewiesene Kenntnisse in der Ableitung von Insights aus großen Datensätzen (z. B. Databricks) und KPI-Treiberbäumen.
• Nachweisbare Produktentdeckung- und Experimente-Kenntnisse unter Einsatz von Kundenforschung, Daten und Tests.
• Leidenschaft für KI-Anwendungen und Zusammenarbeit mit Applied Science-Teams zur Lösung komplexer Probleme.

Responsibilities

• Übernahme der Content & Campaigns-Produktvision und Entwicklung mittelfristiger bis langfristiger Strategien.
• Schaffung skalierbarer Wertversprechen im Einklang mit Zalando-Strategie und messbarem ROI.
• Übersetzung komplexer Datensätze in klare Handlungen und etablierte Analysenmechanismen.
• Aufbau kollaborativer Strukturen und transparente Stakeholder-Ausrichtung.
• Mentoring von Produktmanagern zur Steigerung der Fähigkeiten im Job-Familie.
• Förderung von Community-Beiträgen und Einsatz neuer Technologien wie KI zur Content-Erstellung.

Skills

Content strategy

Stakeholder management

Data analytics

Product discovery

AI in content

Tools

Databricks

Job description

Ort

Finland - Helsinki

Vertrag

Full time

Job-Kategorie

Product Management

THE ROLE & THE TEAM

Our Campaign & Content Platform empowers producers to deliver retail campaigns and content across Zalando at scale. We provide consolidated editing capabilities, analytics, and performance insights to steer content quality, along with built-in safety guardrails. Content publishers capture and present content through standardized platform formats that manage content moderation, translation, media processing, and customer experience seamlessness.

We run the infrastructure for nearly all content on Zalando, including Outfits, Videos, Boards, Creator, and Brand content. Everything from ingestion to delivery, moderation, labeling, and asset management runs through or on our platform. We serve a vast and growing audience of approximately 700 internal users, over 2,000 brand and agency users, and 650 creators. Consolidating and continually elevating this platform directly shapes their daily experience and drives engaging commerce experiences for millions of customers.

As Senior Principal Product Manager, you will take ownership and contribute to the product vision for the Campaign & Content Platform. Operating as an individual contributor, you will shape the multi-year vision and commercial roadmap for content technologies at Zalando. You will lead cross-functional alignment across product, engineering, and design, while navigating complex executive stakeholder environments. In this role, you will champion platform innovation - including leveraging AI technologies to streamline publisher workflows and elevate customer engagement - while directly driving customer impact and ROI.

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

• Take end-to-end ownership of the Content & Campaigns product vision, driving mid-to-long-term strategies that solve complex business challenges with minimal guidance.

• Shape scalable value propositions aligned with the Zalando Group Strategy, taking full accountability for resulting customer impact, ROI, and commercial outcomes.

• Translate complex data sets and KPI driver trees into clear action, establishing sustainable mechanisms for repeated analysis and strategic decisions.

• Build collaborative structures and foster transparent stakeholder alignment to navigate ambiguity and execute complex product launches seamlessly.

• Lead product innovation and best practices, acting as a mentor and coach to fellow product managers to elevate capabilities across the job family.

• Drive community contribution by active mentoring, sharing best practices, and applying emerging technologies such as AI to enhance content creation and user experience.

WE’D LOVE TO MEET YOU IF

• Demonstrated experience leading complex product strategy and delivering measurable commercial outcomes in creator or content-rich environments.

• Strong capability to manage multifaceted stakeholder environments and guide senior executive leaders across cross-functional teams.

• Deep analytical skill set with hands-on experience deriving actionable insights from large data sets (e.g., Databricks) and KPI driver trees.

• Proven product discovery and experimentation skills, using customer research, data, and testing to validate decisions.

• Passion for and experience with applying AI and working alongside Applied Science teams to solve complex problems and generate content efficiently.

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• 27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days)

• 2 paid volunteering days a year

• Employee shares programme

• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners

• Relocation assistance available (subject to prior agreement)

• Family services, including counselling and support

• Health and wellbeing options (including Wellhub, formerly Gympass)

• Mental health support and coaching available

• Drive your development through our training platform and biannual peer-to-peer review

INCLUSIVE BY DESIGN

If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!

At Zalando, our vision is to be the leading European technology platform for fashion and lifestyle – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.

We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.

We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.

Discover more about our commitment to creating a diverse and inclusive workplace: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion

Über Zalando

Zalando wurde 2008 in Berlin gegründet und ist die führende europäische Technologieplattform für Mode und Lifestyle. Wir verbinden 62 Millionen aktive Kund*innen mit mehr als 7.000 Marken in 29 Märkten. Unser Geschäft basiert auf einer einzigartigen, KI-gestützten Daten- und Infrastrukturplattform. Für unsere Kund*innen bietet unser Multi-App-Ansatz – bestehend aus Zalando, ABOUT YOU und Lounge by Zalando – ein inspirierendes, hochgradig personalisiertes Einkaufserlebnis. Für unsere Partner bauen wir das Betriebssystem für den E-Commerce. Über ZEOS, Tradebyte und SCAYLE öffnen wir unsere Logistik-, Software- und Servicekapazitäten für Marken und Einzelhändler*innen zur nahtlosen, grenzüberschreitenden Skalierung ihres Geschäfts.