Senior Marketing Analytics Lead — Remote & Global Impact

M-Files Corporation; Helsinki, Tampere; Hybrid; EUR 85,000 - 110,000; Full time

Benefits offered by this job

Flexible work/life balance

Remote work options

International team of top performers

Competitive compensation and benefits

Inclusive and dynamic culture

Job summary

M-Files Corporation is seeking a Senior Marketing Analyst to own how we measure marketing—from first impression to closed-won revenue. You will shape the measurement approach and present findings to marketing and revenue leadership, owning the framework rather than maintaining someone else’s model.

This high-impact role guides budget decisions and requires building trusted analytics across regions, channels, and partners. Apply to influence our global marketing strategy and growth.

Qualifications

• 5+ years in marketing analytics, ideally in B2B SaaS.
• Strong Salesforce reporting skills, including campaign and lead source data.
• Deep knowledge of GA4, Google Tag Manager, and ad platform conversion tracking.
• Experience with HubSpot and a multi-touch attribution tool such as Dreamdata.
• Strong SQL and Power BI skills (Microsoft Fabric a plus).
• Working knowledge of SEO tools such as Semrush.
• Solid experiment design and statistics skills.
• The habit of checking numbers before you share them.
• Clear communication, with the ability to explain complex findings simply.

Responsibilities

• Own one cross-channel scorecard tied to Salesforce pipeline and revenue.
• Make sure every lead and opportunity is tracked to the channel that drove it.
• Manage GA4, Tag Manager, and Google Ads and LinkedIn conversion tracking.
• Measure paid and organic search together, including SEO and AI search visibility.
• Report funnel conversion from first visit to closed-won by channel, region and industry.
• Validate multi-touch attribution in Dreamdata against real business results.
• Design and analyze tests on ads, offers, landing pages and audiences.
• Model the pipeline impact of budget decisions and recommend where to invest.
• Lead regular performance reviews with marketing and sales leaders across North America, EMEA and the Nordics.

Skills

Marketing analytics

Salesforce reporting

GA4

Tag Manager

LinkedIn tracking

HubSpot

Dreamdata

SQL

Power BI

SEO tools

Tools

Salesforce

Google Ads

LinkedIn Ads

Dreamdata

HubSpot

Power BI

Google Tag Manager

Semrush

Microsoft Fabric

GA4

Job description

M-Files Corporation is seeking a Senior Marketing Analyst to own how we measure marketing—from first impression to closed-won revenue. You will shape the measurement approach and present findings to marketing and revenue leadership, owning the framework rather than maintaining someone else’s model.

This high-impact role guides budget decisions and requires building trusted analytics across regions, channels, and partners. Apply to influence our global marketing strategy and growth.