Product Marketing Lead, Software & SaaS

Framery Group; Tampere; Híbrido; EUR 70.000 - 100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Extensive healthcare

Lunch program

Well-being benefits

Accident insurance

Descripción de la vacante

Framery, the world’s leading manufacturer of soundproof office pods, is seeking a Product Marketing Lead for Software & SaaS at our Tampere HQ. You’ll bridge tech and marketing, turning product features into compelling stories to drive software adoption and subscriptions.

In this hands-on role, you’ll create clear value propositions, GTM messaging, and sales enablement assets while collaborating across functions. Fluent English and a willingness to travel quarterly are essential.

Formación

• Hands-on product marketing experience in B2B SaaS, tech or digital products.
• Excellent writing and ability to simplify engineering concepts.
• Commercial mindset: see features through customer lens.
• Curious, get-things-done team player across functions.
• Fluent in English.

Responsabilidades

• Translate tech into value for customers.
• Develop GTM messaging for software releases and updates.
• Draft product copy, website pages, decks and release communications.
• Enable sales and partners with battlecards and narratives.
• Stay close to market with competitive benchmarking and customer insights.

Conocimientos

B2B SaaS marketing

Copywriting

Cross-functional collaboration

English fluency

Travel readiness

Descripción del empleo

At Framery, the world’s leading manufacturer of soundproof office pods, we shape how modern offices operate. Now we’re building what comes next. Our Smart Office ecosystem combines connected pods, workplace software, and SaaS subscriptions - and it’s growing fast.

We’re now looking for a Product Marketing Lead, Software & SaaS to join us at our HQ in Tampere. In this hands‑on role, you will bridge tech and marketing, turning product features into simple, compelling stories that drive software adoption and subscription growth.

What You’ll Do

• Translate tech into value: Convert technical product roadmaps and release notes into clear, easy-to-understand value propositions for customers.
• Execute go-to-market: Develop marketing messaging for software releases, feature updates, and connected smart pod launches to increase software adoption and drive subscription growth.
• Write, hands‑on: Draft product copy, website feature pages, pitch decks, solution briefs, and release communications.
• Enable sales and partners: Build battlecards, objection–handling guides and product comparisons, and turn them into narratives that energize internal sales teams and dealers worldwide.
• Stay close to the market: Conduct competitive benchmarking and gather customer insights to continuously refine product messaging.

Success with Framery

At Framery, we value potential, curiosity, and a get‑things‑done attitude just as much as years of experience.

You’ll succeed in this role if you:

• Have hands‑on product marketing experience in B2B SaaS, tech or digital products
• Write exceptionally well and can make engineering concepts simple and engaging
• Think commercially and see every feature through the customer’s eyes
• Are a curious, get‑things‑done team player who enjoys experimenting and working across functions
• Communicate fluently in English
• Are happy to travel about once a quarter for industry events and customer visits

Why Framery?

At Framery, your work has meaning and impact. We don't believe in rigid hierarchies or micromanagement - our culture is built on trust, context, and continuous improvement.

• Make an Impact: Shape the future of smart workplaces in an innovative, global company.
• Freedom & Responsibility: Take real ownership of your work with the full support and trust of your team.
• Culture & Well-Being: Work with an energetic, supportive team that values fresh ideas, continuous learning, and healthy work‑life balance.
• Comprehensive Benefits: Enjoy a full suite of Framery perks including extensive healthcare, lunch, culture, and well‑being benefits, plus free‑time accident insurance.

Practicalities

This is a full‑time, permanent position based at our headquarters ("The Factory") in Tampere. We follow a flexible hybrid work model, with weekly presence at the office expected for in‑person collaboration.

Recruitment process:

• Introductory call
• Face‑to‑face interview at our HQ in Tampere
• Final discussions and reference checks
• Recruitment decision

For further information regarding the role, our Content Marketing Manager Annika Saksala will be happy to answer your questions via phone at [phone] during the following times:

21 October 2026 at 14:00–15:00
29 October 2026 at 10:00–11:00