Product Engagement Lead

Wärtsilä; Helsinki; On-site; EUR 90,000 - 130,000; Full time

Job summary

Wärtsilä is seeking a Product Engagement Lead, Fleet Optimisation, to accelerate the growth of our Fleet Optimisation portfolio. You will work across Product Management, Sales, customer success, and Marketing to develop commercial opportunities and translate maritime challenges into business growth.

Responsibilities include defining growth targets, prioritising markets, building business cases, and leading GTM activities. Travel internationally and communicate value to stakeholders.

Qualifications

• Bachelor’s or Master’s degree in maritime studies, naval architecture, marine engineering, shipping and logistics, business, economics, or a related field.
• Multiple years of maritime commercial management, business development, solution sales, or a comparable role.
• Practical understanding of commercial shipping and the roles of shipowners, operators, charterers, masters, and shore-based operational teams.
• Experience commercialising complex digital or data-driven solutions in an international B2B environment.

Responsibilities

• Develop and execute commercialization strategies for the Fleet Optimisation portfolio, defining growth targets, commercial objectives, and success criteria.
• Identify and prioritize growth opportunities, target segments, strategic markets, and portfolio expansion initiatives.
• Assess market opportunities, customer needs, competitive dynamics, and commercial potential to support strategic decision-making.
• Develop business cases and commercialization plans for new offerings, services, portfolio enhancements, and growth initiatives.
• Lead commercialization planning and cross-functional go-to-market activities, ensuring successful launch execution and stakeholder alignment.
• Ensure commercial readiness through clear value propositions, sales enablement, customer engagement plans, and market positioning.
• Gather and validate customer, market, and sales insights to inform portfolio priorities, commercial assumptions, and value propositions.
• Partner closely with Sales, Product Management, Marketing, and Business Development to drive adoption, pipeline growth, and commercial success.
• Define, track, and communicate commercialization KPIs, monitoring performance and recommending corrective actions to achieve business impact

Skills

Commercial judgement

Communication

Cross-functional leadership

English fluency

Travel willingness

Education

Bachelor’s or Master’s degree in maritime studies, naval architecture, marine engineering, shipping and logistics, business, economics, or a related maritime field

Job description

Wärtsilä is an innovative technology company known for being a forerunner in the Marine and Energy markets. Every day, we – Wärtsilians - put our hearts and minds into turning Wärtsilä's purpose of enabling sustainable societies through innovation in technology and services into reality. Our ultimate aim is to provide increased value to both our customers and society. New, game-changing ideas and continuous improvement have been part of our DNA since 1834. Together, we can create new business opportunities and more sustainable future that we can all be proud of.

We want to transition the world towards a decarbonised and sustainable future. By pressing the boundaries of engineering and technology, we can make it work. We are always on the lookout for future-oriented talent – want to join the ride?

We are always on the lookout for a talent with a growth mindset – are you the one?

We are looking for a Product Engagement Lead, Fleet Optimisation with a main responsibility in accelerating the market success and growth of Wärtsilä’s Fleet Optimisation portfolio. The preferred locations for this position are Helsinki, Finland, Copenhagen, Denmark, Hamburg, Germany, Schiedam the Netherlands, or Singapore, but also other Wärtsilä locations are negotiable.

Your Role And Responsibilities

As Product Engagement Lead, you will accelerate the growth of Wärtsilä’s Fleet Optimisation solutions portfolio.

Working across Product Management, Sales, customer success functions and Marketing, you will develop commercial opportunities, engage customers, support strategic sales cases, and translate maritime operational challenges into business growth.

Marketing owns marketing strategy and execution, while you lead commercial growth initiatives and their outcomes.

Your work will focus on these responsibilities:

• Develop and execute commercialization strategies for the Fleet Optimisation portfolio, defining growth targets, commercial objectives, and success criteria.
• Identify and prioritize growth opportunities, target segments, strategic markets, and portfolio expansion initiatives.
• Assess market opportunities, customer needs, competitive dynamics, and commercial potential to support strategic decision-making.
• Develop business cases and commercialization plans for new offerings, services, portfolio enhancements, and growth initiatives.
• Lead commercialization planning and cross-functional go-to-market activities, ensuring successful launch execution and stakeholder alignment.
• Ensure commercial readiness through clear value propositions, sales enablement, customer engagement plans, and market positioning.
• Gather and validate customer, market, and sales insights to inform portfolio priorities, commercial assumptions, and value propositions.
• Partner closely with Sales, Product Management, Marketing, and Business Development to drive adoption, pipeline growth, and commercial success.
• Define, track, and communicate commercialization KPIs, monitoring performance and recommending corrective actions to achieve business impact

To be able to succeed in the position, we expect you to have:

• Bachelor’s or Master’s degree in maritime studies, naval architecture, marine engineering, shipping and logistics, business, economics, or a related maritime field.
• Multiple years of experience in maritime commercial management, business development, solution sales, product commercialisation, shipping operations, or a comparable role.
• Practical understanding of commercial shipping and the roles of shipowners, operators, charterers, masters, and shore-based operational teams.
• Knowledge of voyage planning, weather routing, vessel performance, fuel optimisation, or maritime decision-support solutions.
• Understanding of how safety, weather, fuel consumption, schedules, emissions, and charter-party requirements affect vessel routing.
• Experience commercialising complex digital or data-driven solutions in an international B2B environment.
• Ability to translate technical capabilities into measurable customer value.
• Strong commercial judgement, communication, influencing, and cross-functional leadership skills.
• Fluent written and spoken English, with willingness to travel internationally.

Why you and us?

We at Wärtsilä believe in empowerment, ownership, and taking responsibility for our work. We support each other’s growth, and co-creation is the true basis of our innovation. We have the courage to see opportunities and take initiative.

We are authentic and honest, and we strongly believe that by being your own true self, you can accomplish so much more. We don’t always get it right the first time, and if mistakes are made, we make sure to learn and grow from them. We want everyone to voice their opinions freely. That is why we have built an environment that empowers you and everyone around you and where you can feel safe and cared for. Are you eager to be part of this ambition?

We have an amazing team, and we are excited about our work and the impact it has on building sustainable societies. We are looking to find a colleague with this shared passion for smart technologies and a sustainable future.

Last application date: 02/10/2026

At Wärtsilä we value, respect and embrace all our differences, and are committed to diversity, inclusion and equal employment opportunities; everyone can be their true self and succeed based on their job-relevant merits and abilities.

Please note that according to Wärtsilä policy, voluntary consent for a security check may be required from candidates being considered for this position, depending on the applicable country.

This is Wärtsilä

Wärtsilä is a global leader in innovative technologies and lifecycle solutions for the marine and energy markets. Our team of 18,300 professionals, in more than 230 locations in 77 countries, shape the decarbonisation transformation of our industries across the globe. Read more on www.wartsila.com.