Performance Marketing Manager

Marimekko Oyj; Helsinki; On-site; EUR 60,000 - 90,000; Full time

Job summary

Marimekko Oyj, headquartered in Helsinki, is seeking a Performance Marketing Manager on a fixed-term replacement until 30.9.2027, reporting to the Head of Digital Commerce and Operations.

You will lead performance marketing and paid digital media across key markets to drive digital sales, traffic and customer growth, collaborating with agencies and cross-functional teams to optimize campaigns and investments.

Qualifications

• Several years of experience in performance marketing, digital marketing, and ecommerce.
• Hands-on experience planning, executing, and optimizing campaigns across paid digital channels.
• Strong experience managing marketing budgets and driving customer acquisition and growth.
• Excellent analytical skills to interpret performance data and translate insights into actions.
• Experience managing agency and media partner relationships.
• Strong collaboration skills with cross-functional teams.
• Fluency in both Finnish and English is required.

Responsibilities

• Own and optimize the performance marketing strategy across key markets and channels.
• Plan, execute and optimize paid campaigns and digital media investments.
• Collaborate with agencies and internal stakeholders to drive digital sales, traffic and growth.
• Analyze performance data and translate insights into actionable optimizations.

Skills

Performance marketing strategy

Campaign optimization

Budget management

Data analytics

Agency relationships

Cross-functional collaboration

Finnish & English fluency

Job description

Performance Marketing Manager to join our dynamic and results driven Digital Commerce & Operations team at Marimekko’s Technology function at HQ in Helsinki. This is a fixed-term replacement position, starting as soon as a suitable candidate is found and lasting until 30.9.2027, in which you will report to Marimekko’s Head of Digital Commerce and Operations.

As a Performance Marketing Manager, you will be responsible for executing and optimizing Marimekko’s performance marketing and paid digital media strategy across key markets. We expect you to have strong practical experience in managing and optimizing digital marketing campaigns across multiple channels. In this role, you will lead digital acquisition activities, manage marketing investments, and work closely with agency partners and internal stakeholders to drive digital sales performance, traffic, and customer growth.

• Several years of experience in performance marketing, digital marketing, and ecommerce
• Hands‑on experience in planning, executing, and optimizing campaigns across paid digital channels
• Strong experience in managing marketing budgets and driving customer acquisition and growth
• Excellent analytical skills with the ability to interpret performance data and translate insights into actions
• Experience managing agency and media partner relationships
• Strong collaboration skills and the ability to work effectively with cross‑functional teams
• Fluency in both Finnish and English is required