Performance Marketing Manager

Marimekko; Helsinki; On-site; EUR 70,000 - 95,000; Full time

Job summary

Marimekko is seeking a commercially minded Performance Marketing Manager to lead paid digital media strategy and customer acquisition across key markets from Helsinki HQ. This fixed-term replacement role reports to the Head of Digital Commerce and Operations and lasts until 30.9.2027.

You will drive campaigns across Meta, Google, TikTok, YouTube and affiliates, manage marketing investments, and partner with internal and agency teams to grow digital sales and traffic.

Qualifications

• Several years of experience in performance marketing, digital marketing, and ecommerce.
• Hands-on experience planning, executing, and optimizing campaigns across paid channels.
• Strong experience managing budgets and driving customer acquisition and growth.
• Excellent analytical skills to translate data into actionable improvements.

Responsibilities

• Plan, execute, and optimize campaigns across Meta, Google, TikTok, YouTube and affiliates.
• Develop and execute performance marketing initiatives aligned with business objectives.
• Collaborate with digital marketing, analytics, content and brand teams to maximize campaign performance.

Skills

Performance marketing

Digital marketing

Ecommerce

Tools

Smartly

Braze

Job description

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2025, the company's net sales totaled EUR 190 million and comparable operating profit margin was 17.1 percent. Globally, there are over 170 Marimekko stores, and online store serves customers in 39 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 490 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

We are looking for a commercially minded and data-driven digital marketing professional with a passion for driving customer acquisition, online sales growth, and measurable business impact.

Performance Marketing Manager

to join our dynamic and results driven Digital Commerce & Operations team at Marimekko’s Technology function at HQ in Helsinki. This is a fixed-term replacement position, starting as soon as a suitable candidate is found and lasting until 30.9.2027, in which you will report to Marimekko’s Head of Digital Commerce and Operations.

As a Performance Marketing Manager, you will be responsible for executing and optimizing Marimekko’s performance marketing and paid digital media strategy across key markets. We expect you to have strong practical experience in managing and optimizing digital marketing campaigns across multiple channels. In this role, you will lead digital acquisition activities, manage marketing investments, and work closely with agency partners and internal stakeholders to drive digital sales performance, traffic, and customer growth.

Main responsibilities

Performance Marketing & Digital Media:

• Plan, execute, and optimize digital campaigns across paid channels such as Meta, Google, TikTok, YouTube, and affiliate marketing to drive customer acquisition and sales growth
• Develop and execute performance marketing initiatives aligned with business objectives and commercial priorities
• Collaborate closely with digital marketing & loyalty, analytics, content, and brand marketing teams to maximize campaign performance

Budget Management

• Take full responsibility for the performance marketing budget in the EU region
• Plan, propose, and allocate marketing investments to achieve agreed business objectives and KPIs
• Provide budget recommendations and guidelines for other key markets

Partner & Platform Management

• Manage relationships with external media and marketing partners
• Collaborate with agency partners to ensure effective campaign execution and continuous optimization
• Support the development and utilization of platforms relevant to performance marketing, such as Smartly and Braze

Analytics & Reporting

• Monitor and report on key performance indicators related to traffic, customer acquisition, conversion, ROMI, ROAS, and digital sales
• Utilize analytics tools to measure campaign performance and identify opportunities for optimization
• Translate insights into actionable recommendations that improve marketing effectiveness and business outcomes

To be successful in this role you should have:

• Several years of experience in performance marketing, digital marketing, and ecommerce
• Proven hands-on experience in planning, executing, and optimizing campaigns across paid digital channels
• Strong experience in managing marketing budgets and driving customer acquisition and growth
• Excellent analytical skills with the ability to interpret performance data and translate insights into actions
• Experience managing agency and media partner relationships
• Strong collaboration skills and the ability to work effectively with cross-functional teams
• Fluency in both Finnish and English is required

At Marimekko we encourage people to be themselves and value diversity. We believe in fairness and doing things together, using common sense and finding joy in our work. If you connect with these values and have the right background, we might be able to offer you a unique opportunity to work in an exciting, international environment with one of the most iconic lifestyle brands. We look forward to hearing from you soon!

Marimekko's culture and working environment are founded on equality, inclusion and cherishing diversity. Marimekko welcomes and encourages everyone regardless of their national origin, ethnicity, sexual orientation, gender identity, disability, religion or other personal characteristic to apply. Recruitment is always based on business need, and the candidates are evaluated on relevant knowledge, skills and experience as well as motivation.

Marimekko is ranked as the 7th Most Attractive Employer in Finland amongst business professionals according to Universum’s ranking. Marimekko is also the 5th most attractive employer in Finland amongst business students. Read more about the Universum’s ranking on their website.