Marketing Operations Manager

iLOQ; Espoo; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Hybrid work model

Office in Espoo

Competitive compensation

Job summary

iLOQ is seeking a Marketing Operations Manager to lead our global digital marketing engine. You will own the marketing tech stack, data flows and campaign processes, delivering demand, brand growth and measurable revenue impact.

You will drive AI-enabled lead generation and CRM integration, collaborating with global teams, sales development and product. A hybrid Espoo-based role with three days per week in the office and fluency in Finnish and English is required.

Qualifications

• Experience in marketing operations or marketing automation in a global B2B business.
• Hands-on delivery and user development in marketing processes.

Responsibilities

• Own and manage marketing technology stack including WordPress, Clay, Microsoft Dynamics Customer Insight, Leedfeeder and partner portal connections.
• Build and measure lead nurture workflows and outbound success.
• Ensure data quality between marketing and sales systems and lead processes.

Skills

Marketing operations

Marketing automation

AI-enabled marketing

Campaign management

Clay

HubSpot

Google Analytics

SEO

Tools

Clay

HubSpot

Google Analytics

Lead Feeder

Job description

iLOQ is an international company headquartered in Finland that offers intelligent locking systems and total access management solutions. We guarantee safe access to buildings and facilities. Our mission is to make everyday life easier with a diverse range of safe and sustainable products for individual buildings and large real estate complexes.

iLOQ is entering one of the most exciting chapters in its history. Building on strong foundations in Finland and significant international growth, our next chapter as a truly global company is now unfolding. This is an opportunity to join our marketing team at a pivotal moment and play an active part in shaping that journey.

We are looking for a highly capable Marketing Operations Manager, to help run the engine behind our fast-paced global digital marketing operation. You will connect marketing technology, campaign processes, data and insight into one effective operating model for global and local teams, creating demand, strengthening brand awareness and supporting measurable business growth.

You will be a commercial enabler first and a systems owner second. You will own, maintain and develop our marketing technology stack and wider MarTech ecosystem, ensuring that data, processes and tools work together to turn marketing activity into high-quality leads, clear pipeline insight and stronger revenue contribution. Working closely with global and local marketing teams, sales development, product and other stakeholders, you will improve how campaigns are planned, executed, measured and optimized.

AI is central to this role - not an add-on. You will lead the practical use and ongoing development of AI within sales lead processes, with particular responsibility for using Clay to improve targeting, enrichment, qualification and outbound campaign performance. We need someone who has built, tested and improved AI-enabled workflows in real marketing and sales processes. Experience with HubSpot or another marketing automation platform alone is not enough.

You will also act as the global project lead for SEO and search performance, helping ensure that iLOQ is found first time, every time — across traditional search, CMS content and emerging LLM search behavior.

Key Responsibilities:

• Own and manage the marketing part of our technology stack, including WordPress, Clay, Microsoft Dynamics Customer Insight, Leedfeeder and supporting media bank platforms and connections to our partner portal.
• Build and measure lead nurture workflows, and outbound success.
• Ensure quality data between marketing and sales systems through managed lead processes.
• Lead the implementation and continuous development of AI-enabled lead generation and sales lead workflows, using Clay to improve targeting, enrichment, qualification, routing and outbound campaign performance.
• Create and maintain dashboards and reports to provide actionable insights on campaign performance, funnel progression, and marketing ROI
• Experience in driving SEO improvement in LLM Search and CMS content.
• Collaborate closely with digital marketing colleagues, sales development and product, to align marketing automation and CRM systems to business needs.

KPI examples:

• Being responsible of lead generation using AI tools
• The implementation, development and measurement of lead processes
• Ensuring more YOY lead amounts while maintaining good quality

Required Qualifications:

• Experience in a marketing operations or marketing automation role, preferably in a global B2B business.
• Hands-on delivery and user development experience in marketing processes.
• Proven hands-on experience designing, implementing and improving AI-enabled marketing and sales lead processes, ideally using Clay for data enrichment, qualification, workflow automation and outbound campaigns. HubSpot or marketing automation platform experience alone will not meet this requirement.
• Proficiency with Google Analytics, marketing automation platforms, and campaign tracking best practices.
• Excellent project management and communication skills.
• Based within daily commuting distance of Espoo and able to work from the iLOQ Espoo office at least three days per week.
• Existing Finnish work permit and availability are paramount
• Fluent Finnish as the primary language, together with strong written and spoken business English.

What We Offer:

• A fast-paced and collaborative international team.
• The opportunity to shape marketing operations within a large growing company.
• A hybrid working model based in Espoo, with a minimum of three days per week in the office with a competitive compensation to match our ambition
• The opportunity to work with Finland’s awarded best brand 2025 and help define an industry in development.

Are you the person we are looking for? For further information please contact our Marketing Director, Russell Anderson ([phone]).