Global Digital Marketing Manager - Solibri

Solibri; Helsinki; On-site; EUR 65,000 - 90,000; Full time

Job summary

Solibri seeks a Global Digital Marketing Manager to lead and scale digital marketing across global and regional markets. This role owns day-to-day execution of channels including social media, paid campaigns, and website content while collaborating with global marketing leadership and regional stakeholders.

The position strengthens Solibri’s inbound marketing through consistent execution, content availability, and optimization.

Qualifications

• 5+ years of digital marketing experience in B2B or SaaS.
• Hands-on in social media and paid media campaigns.
• Experience with CMS platforms and website content management.
• Proficiency with marketing tools: HubSpot, Salesforce, Craft CMS, Sprout Social, Google Ads, LinkedIn Campaign Manager, SEO tools.
• Strong copywriting and independent content publishing ability.
• Familiarity with Canva, Slack, and Notion.
• Fluent English; additional languages a plus.

Responsibilities

• Execute global and regional campaigns across organic and paid channels.
• Manage and optimize social media calendars and content.
• Set up and optimize paid campaigns (Google Ads, LinkedIn).
• Create and adapt content for pages, landing pages, and campaigns.
• Collaborate with marketing operations, programs, field marketing, and sales.
• Track website traffic, campaign performance, and lead flow.
• Provide actionable ROI insights.

Skills

Digital marketing strategy

Social media management

Paid media campaigns

Copywriting

SEO & content optimization

CMS platforms

HubSpot

Salesforce

Sprout Social

Canva

Slack

Notion

Fluent English

Tools

Google Ads

LinkedIn Campaign Manager

Sprout Social

Craft CMS

SE Ranking

Canva

Job description

Company Description

Solibri is the global leader in model checking and digital quality assurance for the construction industry. With a strong foundation in openBIM and interoperability, Solibri empowers architects, engineers, contractors, and owners to make smarter decisions with accurate and reliable model data. Active in over 100 countries, Solibri serves some of the world’s largest construction developers, infrastructure projects, and government authorities in digital permitting and model-based project delivery. Part of the Nemetschek Group, Solibri continues to shape the digital future of the built environment.

Job Description

Role Overview

The Global Digital Marketing Manager is responsible for executing and scaling Solibri’s digital marketing across global and regional markets. This role owns the day-to-day execution of digital channels, including social media, paid campaigns, and website content, while also contributing directly to the creation and adaptation of content required to support campaigns and demand generation. Working closely with global marketing leadership, campaign and marketing operations functions, and regional stakeholders, this role translates strategic initiatives into high-quality, channel-ready execution across all digital touchpoints. The position plays a key role in strengthening Solibri’s inbound marketing performance by ensuring consistent execution, content availability, and continuous optimization across channels.

Key Responsibilities

1. Digital Campaign Execution & Channel Ownership

• Execute global and regional campaigns across organic and paid channels
• Translate campaign messaging into channel-specific execution
• Ensure consistent rollout across direct and partner-led markets
• Own execution quality and performance across digital channels

2. Social Media Management

• Own and maintain the global social media calendar (Sprout Social)
• Execute consistent posting across key regions
• Adapt global messaging to regional relevance while maintaining brand alignment
• Optimize engagement, reach, and performance

3. Paid Media & Performance Marketing

• Set up, manage, and optimize campaigns (Google Ads, LinkedIn Ads)
• Develop and test ad copy aligned with ICP segments
• Optimize performance through structured testing and iteration

4. Website Content & Digital Presence

• Own ongoing website updates and content management (CMS)
• Create and adapt content for pages, landing pages, and campaigns
• Align website content with SEO strategy and campaign messaging
• Improve conversion through continuous optimization

5. Content Creation for Digital Channels

• Create and adapt content for:

• Marketing Operations (automation, tracking)
• Global Programs Manager (campaign rollout)
• Field Marketing (regional execution)
• Sales and CSM (feedback and relevance)

6. Collaboration & Execution Alignment

• Work closely with:

• Marketing Operations (automation, tracking)
• Global Programs Manager (campaign rollout)
• Field Marketing (regional execution)
• Sales and CSM (feedback and relevance)

7. Measurement & Optimization

• Track performance across:

• Website traffic and engagement
• Campaign performance
• Lead generation contribution

• Provide actionable insights to improve ROI and channel effectiveness

Qualifications

• 5+ years of experience in digital marketing within B2B or SaaS environments
• Proven hands-on experience with:
• Social media execution (organic and paid)
• Paid media campaigns (Google Ads, LinkedIn Ads)
• Website content management (CMS platforms)
• Experience working with key marketing tools and platforms:
• HubSpot (campaign execution, forms, workflows)
• Salesforce (CRM alignment and lead flow understanding)
• CMS platforms (e.g., Craft CMS or similar)
• Sprout Social (or similar tools)
• Google Ads and LinkedIn Campaign Manager
• SEO tools (e.g., SE Ranking or similar)
• Strong copywriting skills with the ability to create and adapt digital content
• Ability to independently execute and publish content across channels
• Familiarity with content creation tools (e.g., Canva)
• Experience working in collaborative environments (Slack, Notion)
• Strong organizational and stakeholder management skills
• Fluent English (additional languages are an advantage)

Preferred Qualifications

• Experience in B2B SaaS or technology-driven organizations
• Experience working across international or multi-regional markets
• Familiarity with AEC, BIM, or construction technology
• Understanding of SEO, conversion optimization, and digital user journeys