Global Digital Marketing Manager - Solibri

Nemetschek SE2; Helsinki; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Flexible working

International environment

Job summary

Solibri, part of the Nemetschek Group, seeks a Global Digital Marketing Manager to scale digital marketing across markets. You will own day-to-day execution of social, paid, and content across global channels, working with regional stakeholders to translate strategy into channel-ready actions.

Strong emphasis on SEO, content, and demand generation. The role involves collaboration with Marketing Operations, Global Programs, and Field Marketing to ensure consistent messaging, quality execution,

Qualifications

• 5+ years of experience in digital marketing within B2B or SaaS environments.
• Proven hands-on experience with social media execution (organic and paid).
• Experience with website content management (CMS).
• Familiarity with key marketing tools and platforms (Salesforce, CMS, Sprout Social, Google Ads, LinkedIn, SEO).
• Strong copywriting skills and ability to publish content across channels.

Responsibilities

• Execute global and regional campaigns across organic and paid channels.
• Maintain global social media calendar and regional alignment.
• Set up, manage, and optimize campaigns (Google Ads, LinkedIn).
• Own ongoing website updates and content management (CMS).
• Create content for marketing operations, campaigns, regional programs, and sales enablement.
• Track performance and provide insights to improve ROI and channel effectiveness.

Skills

Digital marketing

Social media management

Copywriting

Project management

Data-driven

Education

Bachelor's degree in Marketing

Tools

Salesforce

Craft CMS

Sprout Social

Google Ads

LinkedIn Campaign Manager

SEO tools

Canva

Slack/Notion

Job description

• Full-time
• Global Function: Marketing

Company Description

Solibri is the global leader in model checking and digital quality assurance for the construction industry. With a strong foundation in openBIM and interoperability, Solibri empowers architects, engineers, contractors, and owners to make smarter decisions with accurate and reliable model data. Active in over 100 countries, Solibri serves some of the world’s largest construction developers, infrastructure projects, and government authorities in digital permitting and model-based project delivery. Part of the Nemetschek Group, Solibri continues to shape the digital future of the built environment.

Job Description

The Global Digital Marketing Manager is responsible for executing and scaling Solibri’s digital marketing across global and regional markets. This role owns the day-to-day execution of digital channels, including social media, paid campaigns, and website content, while also contributing directly to the creation and adaptation of content required to support campaigns and demand generation. Working closely with global marketing leadership, campaign and marketing operations functions, and regional stakeholders, this role translates strategic initiatives into high-quality, channel-ready execution across all digital touchpoints. The position plays a key role in strengthening Solibri’s inbound marketing performance by ensuring consistent execution, content availability, and continuous optimization across channels.

• Execute global and regional campaigns across organic and paid channels
• Ensure consistent rollout across direct and partner-led markets
• Own execution quality and performance across digital channels

2. Social Media Management

• Own and maintain the global social media calendar (Sprout Social)
• Execute consistent posting across key regions
• Adapt global messaging to regional relevance while maintaining brand alignment
• Optimize engagement, reach, and performance

3. Paid Media & Performance Marketing

• Set up, manage, and optimize campaigns (Google Ads, LinkedIn Ads)
• Develop and test ad copy aligned with ICP segments
• Optimize performance through structured testing and iteration

4. Website Content & Digital Presence

• Own ongoing website updates and content management (CMS)
• Create and adapt content for pages, landing pages, and campaigns
• Align website content with SEO strategy and campaign messaging
• Improve conversion through continuous optimization

5. Content Creation for Digital Channels

• Create and adapt content for:
  • Marketing Operations (automation, tracking)
  • Global Programs Manager (campaign rollout)
  • Field Marketing (regional execution)
  • Sales and CSM (feedback and relevance)
• Translate strategic messaging into clear, channel-ready formats
• Ensure alignment with Solibri’s tone of voice and brand guidelines
• Work closely with:
  • Marketing Operations (automation, tracking)
  • Global Programs Manager (campaign rollout)
  • Field Marketing (regional execution)
  • Sales and CSM (feedback and relevance)
• Ensure alignment between global strategy and regional execution

7. Measurement & Optimization

• Track performance across:
  • Website traffic and engagement
  • Campaign performance o Lead generation contribution
• Provide actionable insights to improve ROI and channel effectiveness

Qualifications

• 5+ years of experience in digital marketing within B2B or SaaS environments
• Proven hands-on experience with:
• Social media execution (organic and paid)
• Website content management (CMS platforms)
• Experience working with key marketing tools and platforms:
• Salesforce (CRM alignment and lead flow understanding)
• CMS platforms (e.g., Craft CMS or similar)
• Sprout Social (or similar tools)
• Google Ads and LinkedIn Campaign Manager
• SEO tools (e.g., SE Ranking or similar)
• Strong copywriting skills with the ability to create and adapt digital content
• Ability to independently execute and publish content across channels
• Familiarity with content creation tools (e.g., Canva)
• Experience working in collaborative environments (Slack, Notion)
• Strong organizational and stakeholder management skills
• Fluent English (additional languages are an advantage)

Preferred Qualifications

• Experience in B2B SaaS or technology-driven organizations
• Experience working across international or multi-regional markets
• Familiarity with AEC, BIM, or construction technology
• Understanding of SEO, conversion optimization, and digital user journeys
• Data-driven mindset with the ability to translate performance into improvements

Additional Information

What We Offer

A key role in scaling Solibri’s global digital marketing capabilities, with direct impact on
demand generation, brand visibility, and inbound growth.

Flexible working arrangements, modern marketing tools, and the opportunity to operate
in a high-ownership, international environment.

Compliance & Transparency
Under the EU Pay Transparency Directive (2023/970), salary band and pay-progression
criteria will be defined by HR and shared transparently.

Solibri applies equal-pay and gender-neutral criteria for all remuneration and
advancement decisions.

Diversity, equal opportunity and inclusion are essential parts of our company culture and key drivers of our collective success. We therefore welcome applications from people of all genders, nationalities, ethnic and social backgrounds, religions and beliefs, sexual orientations and identities, age groups, and people with disabilities. Regardless of marital status or any other legally protected characteristic, we provide equal employment opportunities for all.