Global Brand & Communications Leader | Hybrid Work

Vaisala Oyj; Helsinki; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Flexible hybrid work

Direct access to senior leadership

Global brand and communications scope

Job summary

Vaisala Oyj in Finland seeks a Director, Brand and Communications to lead the global Brand and Communications team from Vantaa. You will own the brand strategy, reputation, and engagement end-to-end across internal and external channels, from stock exchange releases to employer branding and customer experience.

You will build and lead a high-performing team, shape senior leadership messaging, oversee crisis communications, and drive measurable impact with a flexible hybrid work model.

Qualifications

• Extensive senior experience in brand, communications and reputation management.
• Proven track record leading and developing cross-functional teams.
• Experience in a listed or international B2B technology company with disclosure requirements.
• Strong strategic acumen and hands-on project management.
• Ability to coach, inspire, and influence stakeholders.
• Fluency in Finnish and English.

Responsibilities

• Build and lead Vaisala's integrated brand and communications strategy, ensuring brand and narrative support the company's long-term direction and strengthen reputation, engagement and commercial impact.
• Own the company brand strategy end to end: positioning, brand architecture, guidelines and consistent implementation across marketing, design, customer experience and HR.
• Lead and develop the brand and communications team, setting priorities, building capabilities and ensuring quality and impact across activities and channels.
• Act as a trusted advisor to the CEO and Leadership Team, equipping leaders with key messages and materials to build alignment, thought leadership and trust.
• Own corporate, internal and change communications for key strategic initiatives, and take ownership of Vaisala's crisis and issues communications.
• Oversee media relations and corporate disclosures in close cooperation with Investor Relations and Legal.
• Build an internal brand network of key stakeholders, and coach the organization on brand and communications topics.
• Own agency and partner selection and management, and define Vaisala's global sponsorship and community outreach approach.
• Set measurable targets for brand and reputation and report on results, managing the function's budget.

Job description

Vaisala Oyj in Finland seeks a Director, Brand and Communications to lead the global Brand and Communications team from Vantaa. You will own the brand strategy, reputation, and engagement end-to-end across internal and external channels, from stock exchange releases to employer branding and customer experience.

You will build and lead a high-performing team, shape senior leadership messaging, oversee crisis communications, and drive measurable impact with a flexible hybrid work model.