Ecommerce Specialist: Retention (Email, SMS & Postcards)

Ventura Brands; Helsinki; On-site; EUR 45,000 - 67,000; Full time

Benefits offered by this job

Flexible hours

AI workflow training

Mentoring from the founder

Career path to team lead

Job summary

Ventura Brands is seeking aRetention Specialist to own how we talk to customers after they’ve found us. You’ll manage Klaviyo email flows, SMS, and postcard campaigns to improve retention for Silvery and new brands.

You’ll use Claude and our AI workflow to plan, write, and test faster, building retention from scratch for new brands as they launch. You’ll work hands-on, writing, building, and sending campaigns rather than just briefing others, with a focus on performance metrics and premium,

Qualifications

• 2-3+ years in ecommerce, email or CRM marketing.
• Hands-on experience with Klaviyo, building flows and sending campaigns.
• Enjoy writing, building and sending yourself.
• Experience using AI tools for retention and willingness to learn Claude workflow.
• Knowledge of current ecommerce retention trends and sources.
• Strong copy and design sense for premium, trustworthy emails.

Responsibilities

• Email flows: own and improve Klaviyo flows (welcome, abandon cart, browse abandonment, post-purchase, replenishment, win-back).
• Campaigns: plan, write with AI, and send email and SMS campaigns and promotions.
• SMS: grow and run our SMS channel alongside email.
• Postcards: run postcard campaigns to customers and lapsed buyers, and measure impact.
• Segments and list growth: build segments and improve sign-up forms and pop-ups.
• Testing: A/B test subject lines, offers, timing and content, and roll out wins.
• New brands: set up email, SMS and postcard retention for new brands.

Skills

Ecommerce

Email marketing

CRM marketing

Retention

Tools

Klaviyo

Claude

Job description

Do you enjoy working in ecommerce: writing emails, planning campaigns and seeing in the numbers what makes customers come back? Then we’d like to hear from you. We’re looking for a Retention Specialist for Ventura Brands to own how we talk to our customers after they’ve found us. You’ll run our email and SMS in Klaviyo and our postcard campaigns, and use Claude and other AI tools to plan, write and test faster. We’re also launching new brands, so we need someone who can set up retention for each new brand from scratch and keep improving it. You don’t need to know all of it yet. If you’re solid in ecommerce and eager to learn, we’ll teach you our AI workflow and how we test.

About Silvery®

Silvery® is a fast-growing premium bedding brand for the U.S. market, sold on www.mysilvery.com and Amazon.com. It passed $1 million in monthly revenue just over a year after launch. Silvery® is part of Ventura Brands, a Finnish ecommerce company that has built several international consumer brands and served more than 300,000 customers.

What you will do

• Email flows: own and improve our Klaviyo flows (welcome, abandoned cart, browse abandonment, post-purchase, replenishment and win-back) so more visitors buy and more customers buy again.

• Campaigns: plan, write with AI and send our email and SMS campaigns and promotions, from the weekly calendar to big moments like Black Friday.

• SMS: grow and run our SMS channel alongside email, without tiring the list.

• Postcards: run postcard campaigns to customers and lapsed buyers, and measure what they bring back.

• Segments and list growth: build segments, and improve sign-up forms and pop-ups so the list grows with the right people.

• Testing: A/B test subject lines, offers, timing and content, and roll out what wins.

• New brands: set up email, SMS and postcard retention for the brands we’re launching.

What we’re looking for

• 2-3+ years in ecommerce, email or CRM marketing, ideally with a DTC brand.

• Hands-on experience with Klaviyo or a similar tool: you’ve built flows and sent campaigns yourself.

• You enjoy doing the work yourself: writing, building and sending rather than only briefing others.

• You already use AI tools in your work and want to get really good at using them for retention. We’ll train you on Claude and our workflow.

• You follow what’s working in ecommerce retention right now, and you can name the brands and sources you learn from.

• A feel for writing that sells, and an eye for emails that look premium and trustworthy.

• Comfort with numbers such as open and click rates, revenue per recipient, repeat purchase rate and customer lifetime value.

What we offer

• A permanent, full-time role in a profitable, growing ecommerce company.

• Training in our AI workflow (Claude, Klaviyo and our own AI operating system connected across all our tools), and in how we test and run retention.

• Real, measurable impact from day one: your emails, SMS and postcards reach real U.S. customers and you see the revenue within days.

• The chance to build retention for entirely new brands from scratch.

• Direct mentoring from the founder and a clear path to a team lead role as we grow.

• Flexible hours, skill development, new tech gear and continuous support.

Salary: €4,000-€6,000 / month, depending on experience

Employment: permanent, full-time

Location: on-site, Vanha Talvitie 19 A, Kalasatama, Helsinki

Start: as soon as possible, by agreement