Director, Sales Support & Marketing

Normet Group; Lahti; On-site; EUR 90,000 - 150,000; Full time

Benefits offered by this job

ePassi lunch

Flex benefits (sports, wellness, and文化

Occupational health care

Work ability insurance

Mental well-being services

Education support (10 paid days)

Job summary

Normet Group is seeking a commercially minded Director of Sales Support & Marketing for the Xrock Business Line. Based in Lahti, Finland, with possible relocation in exceptional cases, the role leads global sales support and marketing strategy to drive growth.

You will work with sales areas, product leaders, and supporting functions to align commercial activities with strategy and tools. The position reports to the VP Xrock.

Qualifications

• Extensive experience in sales leadership, sales enablement, or B2B marketing.
• Experience in international, technical, or solution-based business is preferred.
• Proven leadership skills with ability to align priorities and resources.

Responsibilities

• Drive global sales support in collaboration with sales areas worldwide to strengthen Xrock sales performance.
• Design and deliver sales training with materials for effective selling across sales areas.
• Lead go-to-market planning with sales areas and Business Line representatives.
• Develop value-based and process-based selling and embed a repeatable sales approach.
• Track activities and progress against strategic KPIs across all sales areas.
• Develop the Xrock marketing strategy and KPIs and execute them with stakeholders.
• Create value propositions and sales-enablement materials and plan integrated marketing communications.
• Manage relationships with external stakeholders, agencies, and partners.
• Analyze performance data and market feedback; apply AI-enabled tools to improve results.

Skills

Sales leadership

Sales enablement

B2B marketing

International experience

Cross-functional leadership

Travel willingness

Job description

We are a global technology company developing innovative solutions for mining, tunnelling, and construction, improving project safety, environmental impact, and productivity. We offer premium equipment, all-round aftermarket services and high-quality chemicals and rock support as our core products to our customers. We operate globally in over 30 countries with more than 1,800 experts. At Normet, we commit to a culture founded in our Values - Caring, Committed & Courageous. We foster your talent, with us you shine.

We are looking for a commercially minded and proactive

Director, Sales Support & Marketing for the Xrock Business Line

As Director, Sales Support & Marketing, you will turn market and customer insights into initiatives that create measurable business impact and support our growth ambitions. You will support global sales areas in driving Xrock sales and own the Business Line's marketing strategy and execution, ensuring closer alignment between commercial activities in the field and the strategy, positioning, and tools that support them. As a member of the Business Line management team, you will work closely with sales areas, Business Line and product leaders, and supporting functions, reporting to the VP of the Xrock Business Line. The role is based in Lahti Finland, although other Normet locations can be considered if needed.

Main Responsibilities

Sales support & global sales development

• Drive global sales support in close cooperation with sales areas worldwide to strengthen Xrock sales performance.
• Design and deliver sales training that builds skills, tools, and materials for effective, consistent selling across sales areas.
• Take an active role in go-to-market planning together with sales areas and Business Line representatives.
• Develop and advance value-based and process-based selling across the organization, embedding a structured, repeatable sales approach.
• Work closely with all sales areas, tracking activities, and progress against strategic KPIs.

Marketing strategy & stakeholder leadership

• Develop the Xrock marketing strategy and KPIs together with the Business Line and global Normet stakeholders and lead their execution.
• Develop value propositions and sales-enablement materials, and plan integrated marketing communications that strengthen Xrock's brand and market presence.
• Manage relationships with external stakeholders, agencies, and partners.
• Analyze performance data and market feedback and apply modern AI-enabled tools to continuously improve results.

To Shine In This Position, We Hope You Have

• Extensive experience in sales leadership, sales enablement, or B2B marketing, preferably in an international, technical, or solution-based business.
• A genuine drive to support sales areas and colleagues to succeed, and real satisfaction in seeing others achieve results.
• Proven leadership skills, with the ability to provide clear direction, foster collaboration and accountability within the team, and align priorities and resources to achieve business goals.
• Demonstrated ability to develop sales and marketing strategy and translate it into focused plans and hands-on execution.
• Strong business acumen and experience working closely with sales organizations to drive commercial growth.
• Proven experience in sales enablement, go-to-market or product launch activities, and integrated marketing campaigns; familiarity with value- and process-based selling is a plus.
• Willingness to travel globally and frequently to support sales areas and customers around the world.
• A proactive and highly collaborative working style, with the ability to influence and align stakeholders across functions, cultures, and organizational levels.

As an employer, we support your well-being with benefits such as

• ePassi lunch
• Flex benefits for sports, wellness, and culture
• occupational health care
• specialist-level treatment through our work ability insurance
• access to Auntie's mental well-being services
• degree-oriented studies that benefit Normet with 10 paid working days per year

drive growth and find new growth opportunities in a passionate team of sales professionals at Normet. Grow through customer value, as a trusted partner. This is an opportunity to play a key role in a strategically important growth business, with the freedom to shape how marketing creates value for customers and drives business growth. Xrock brings more than 40 years of rock-breaking engineering expertise and recently launched the world's first autonomous rock breaking system, reinforcing its position as a global technology leader. As part of Normet's international network, Xrock combines the pace and ambition of a fast-growing business with the reach, resources, and stability of an established global player, giving you real room to make an impact and grow your career.

We look forward to hearing more about you.

For further information, please, contact Vesa Marttila, VP Xrock Business Line, (vesa.marttila(at)normet.com) OR by phone [phone] on 3 September 2026 between 9.00 - 10.30 EEST or 9 September 2026 between 10.30 - 12.00 EEST.