Director, Sales Support & Marketing

Normet Oy; Lahti; On-site; EUR 130,000 - 190,000; Full time

Benefits offered by this job

ePassi lunch

Flex benefits for sports, wellness, or

Culture benefits

Job summary

Normet Oy is seeking a commercially minded Director, Sales Support & Marketing for the Xrock Business Line. The role drives global sales support, markets strategy, and enablement initiatives to accelerate growth.

Based in Lahti, Finland, with possible other Normet locations, you will work with sales areas, product leaders and supporting functions under the VP Xrock. You will design go-to-market plans, build value-based selling, and lead integrated marketing communications to strengthen brand

Qualifications

• Extensive experience in sales leadership, sales enablement, or B2B marketing.
• Proven ability to translate market insights into initiatives.
• Strong leadership, collaboration, and accountability across teams.

Responsibilities

• Drive global sales support in cooperation with sales areas.
• Design and deliver sales training and enablement materials.
• Lead go-to-market planning with sales areas and Business Line reps.
• Develop value-based selling and repeatable processes.
• Create and oversee the Xrock marketing strategy and KPIs.

Skills

Sales leadership

Sales enablement

B2B marketing

Strategic planning

People leadership

Global travel

Job description

We are a global technology company developing innovative solutions for mining, tunnelling, and construction, improving project safety, environmental impact, and productivity. We offer premium equipment, all-round aftermarket services and high-quality chemicals and rock support as our core products to our customers. We operate globally in over 30 countries with more than 1,800 experts. At Normet, we commit to a culture founded in our Values - Caring, Committed & Courageous. We foster your talent, with us you shine.

We are looking for a commercially minded and proactive Director, Sales Support & Marketing for the Xrock Business Line. As Director, Sales Support & Marketing, you will turn market and customer insights into initiatives that create measurable business impact and support our growth ambitions. You will support global sales areas in driving Xrock sales and own the Business Line's marketing strategy and execution, ensuring closer alignment between commercial activities in the field and the strategy, positioning, and tools that support them. As a member of the Business Line management team, you will work closely with sales areas, Business Line and product leaders, and supporting functions, reporting to the VP of the Xrock Business Line. The role is based in Lahti Finland, although other Normet locations can be considered if needed.

Main responsibilities

• Sales support & global sales development Drive global sales support in close cooperation with sales areas worldwide to strengthen Xrock sales performance.
• Design and deliver sales training that builds skills, tools, and materials for effective, consistent selling across sales areas.
• Take an active role in go-to-market planning together with sales areas and Business Line representatives.
• Develop and advance value-based and process-based selling across the organization, embedding a structured, repeatable sales approach. Work closely with all sales areas, tracking activities, and progress against strategic KPIs.
• Marketing strategy & stakeholder leadership Develop the Xrock marketing strategy and KPIs together with the Business Line and global Normet stakeholders and lead their execution. Develop value propositions and sales-enablement materials, and plan integrated marketing communications that strengthen Xrock's brand and market presence. Manage relationships with external stakeholders, agencies, and partners. Analyze performance data and market feedback and apply modern AI-enabled tools to continuously improve results.

To shine in this position, we hope you have:

• Extensive experience in sales leadership, sales enablement, or B2B marketing, preferably in an international, technical, or solution-based business.
• A genuine drive to support sales areas and colleagues to succeed, and real satisfaction in seeing others achieve results.
• Proven leadership skills, with the ability to provide clear direction, foster collaboration and accountability within the team, and align priorities and resources to achieve business goals.
• Demonstrated ability to develop sales and marketing strategy and translate it into focused plans and hands-on execution.
• Strong business acumen and experience working closely with sales organizations to drive commercial growth.
• Proven experience in sales enablement, go-to-market or product launch activities, and integrated marketing campaigns; familiarity with value- and process-based selling is a plus.
• Willingness to travel globally and frequently to support sales areas and customers around the world.
• A proactive and highly collaborative working style, with the ability to influence and align stakeholders across functions, cultures, and organizational levels.

As an employer, we support your well-being with benefits such as ePassi lunch and Flex benefits for sports, wellness, and culture, occupational health care and specialist-level treatment through our work ability insurance, access to Auntie’s mental well‑being services and more. We also support degree‑oriented studies that benefit Normet with 10 paid working days per year.

Read more about working at Normet: https://www.normet.com/en/discover-normet/careers

Come and share your courage to shine with us: drive growth and find new growth opportunities in a passionate team of sales professionals at Normet. Grow through customer value, as a trusted partner.

This is an opportunity to play a key role in a strategically important growth business, with the freedom to shape how marketing creates value for customers and drives business growth. Xrock brings more than 40 years of rock‑breaking engineering expertise and recently launched the world's first autonomous rock‑breaking system, reinforcing its position as a global technology leader. As part of Normet's international network, Xrock combines the pace and ambition of a fast-growing business with the reach, resources, and stability of an established global player, giving you real room to make an impact and grow your career.

We look forward to hearing more about you.

For further information, please, contact Vesa Marttila, VP Xrock Business Line, (vesa.marttila(at)normet.com) OR by phone [phone] on 3 September 2026 between 9.00 – 10.30 EEST or 9 September 2026 between 10.30 – 12.00 EEST.

Come and share your courage to shine with us!

Visit our career website for more information.

EVERYONE HAS COURAGE TO SHINE in a courageous, committed and caring company. We are NORMET, a passionate team of over 1,800 professionals with a global reach and a Nordic heart – on a mission to be Defining The Future Underground. Together with our customers, we have courage to lead the way in sustainable underground mining and tunnelling by building the safest places underground. We explore and deliver continuous improvement to underground construction and mining processes for increased safety, productivity and profitability. We are committed to solving the toughest challenges and to create lifetime value, while first and foremost caring for the welfare of people and the environment. Through our innovation, our own technologies and complete solutions, we are shining a light to the future of our industry. This is why we are trusted by our customers and growing fast: as the daring company who cares for every individual in our winning team, on our one and only planet.

Click here to get to know us better.