D2C Growth & P&L Lead — Helsinki (Hybrid)

eBrands; Helsinki; Hybrid; EUR 80,000 - 120,000; Full time

Job summary

eBrands is searching for a dynamic Head of Channel to lead the D2C strategy in Helsinki. You will own the channel P&L, manage a team, and drive growth across a portfolio of over 50 brands. As part of a hybrid working model, you will implement media strategies and ensure strong profitability through effective budgeting.

The ideal candidate has expertise in performance marketing and a proven commercial track record, combining leadership with a growth mindset to continuously improve channel performance.

Qualifications

• Experience in managing P&L for a channel or business unit.
• Ability to allocate budget effectively and track profitability.
• Strong leadership skills with experience in team steering.

Responsibilities

• Own the D2C channel P&L, driving revenue and budget.
• Lead the D2C team and ensure alignment with commercial strategy.
• Develop and manage the paid media strategy across channels.

Skills

Commercial and P&L ownership

Fluency with profitability

Experience in performance marketing

Understanding of D2C economics

Growth mindset

Tools

Meta

Google

TikTok

Shopify

Job description

eBrands is searching for a dynamic Head of Channel to lead the D2C strategy in Helsinki. You will own the channel P&L, manage a team, and drive growth across a portfolio of over 50 brands. As part of a hybrid working model, you will implement media strategies and ensure strong profitability through effective budgeting.

The ideal candidate has expertise in performance marketing and a proven commercial track record, combining leadership with a growth mindset to continuously improve channel performance.