Creative Producer (Playable Ads)

Seepia Games Ltd; Finland; Remote; EUR 45,000 - 65,000; Full time

Job summary

Seepia Games Ltd is seeking a Creative Producer to join our Playables team. You’ll combine hands-on concepting, creative execution, and day-to-day production, turning client briefs into interactive ideas that convert.

Work with a small cross-functional team of artists and developers to bring high-performing playable ads to life, guiding scope, timelines and quality, and leveraging AI tools to accelerate ideation without lowering standards.

Qualifications

• 3+ years of experience in creative production or related field.
• Portfolio showing original thinking in games and playable ads.
• Strong understanding of gameplay mechanics and what makes ads perform.
• Ability to read performance data, form hypotheses and test ideas.
• Solid production and project management, from concept to delivery.

Responsibilities

• Concept original hooks and gameplay ideas for playable ads.
• Read performance data and build iteration plans to improve results.
• Turn client briefs and market insights into new creative directions.
• Own client accounts from brief to delivery and manage timelines.
• Lead execution with artists and developers and manage scope.

Skills

Creative production

Project management

UA creative

Gameplay understanding

Client communication

Team leadership

Tools

ClickUp

AppMagic

Ad libraries

Job description

Are you a creative producer with a passion for crafting playable experiences that make players stop, tap, and keep going? We're looking for someone who understands what makes a playable ad convert, and can steer concepts and production toward that goal in a sharp, actionable way.

At Seepia, we create playable ads and interactive experiences that people love to play. With beautifully designed, technologically innovative products and a flexible, employee-driven culture, we've earned a reputation as one of the premier providers of playable experiences. Our team has completed hundreds of projects for industry names like Small Giant, Rovio, Fingersoft, Metacore, Crazy Labs and Poki.

At Seepia, you'll find

A culture of trust and autonomy

A remote-first, globally distributed team

Room to grow and make meaningful decisions

A company in transformation where your ideas shape what comes next

We're looking for a Creative Producer to join our Playables team and help bring high-performing playable ads to life that feel like real games. This role combines hands-on concepting, creative execution, and day-to-day production work. You'll work with a small, cross-functional team of artists and developers to turn client briefs into interactive ideas that convert.

What you’ll do

• Come up with original concepts, hooks and gameplay ideas for playable ads across our client accounts.
• Read performance data, form hypotheses and decide what to test next, building iteration plans that improve results over time.
• Work with other producers to turn client briefs, market insights and performance results into new creative directions.
• Create concepts and the creative story behind offers and pitches for new and growing accounts.
• Own client accounts from brief to delivery, acting as the main point of contact and identifying opportunities to grow the account.
• Lead execution with artists and developers, managing scope, priorities and timelines.
• Track competitors, market trends and ad formats, and share learnings so the whole team gets better.
• Use AI tools to explore and develop more ideas, faster, without lowering the creative quality bar.

What we’re looking for

• 3+ years of experience in creative production, game production, project management, UA creative, or a related field.
• A portfolio or track record that demonstrates strong, original creative thinking in games and playable ads.
• A deep understanding of gameplay mechanics, player motivation and what makes an ad perform.
• Comfort with performance data: you can read results, form a hypothesis and turn it into the next creative idea.
• Solid production and project management skills. You know how to take a project from concept to delivery, manage scope and timelines, and keep different people aligned throughout the process.
• Experience working with clients or other stakeholders and taking ownership from brief to delivery.
• The ability to communicate an idea clearly through words, mockups and presentations, and confidently explain and defend your creative choices to clients.
• A collaborative way of working. Your ideas will be built by others, so you know how to give clear direction and make others successful.

Nice to have

• Background in playable ads
• Familiarity with project management platforms such as ClickUp.
• Experience with market intelligence tools such as AppMagic or ad libraries.
• Experience using AI tools as part of a creative workflow.

What success looks like

• Your concepts consistently beat the performance baseline of the accounts you work on.
• Your pitches and offers help win new or expanded business.
• Your accounts grow because of the creative direction you bring.
• Your ideas contribute to better-performing creative across other producers' accounts.
• The team has a steady pipeline of tested ideas and a shared understanding of what works, what doesn't and why.