Business and Portfolio Lead, Baked Snacks and New Categories

Fazer; Vantaa; On-site; EUR 90,000 - 140,000; Full time

Job summary

Fazer is seeking a Business and Portfolio Lead for Baked Snacks and New Categories within the Confectionery, Chocolate & Snacking Business Unit. You will lead the Baked Snacks & New Categories’ Business & Portfolio team, shaping category strategy and owning commercial choices to drive sustainable growth and margin across markets.

You will focus on Biscuits, Crisps and New Categories, identify growth spaces, develop and scale concepts, and strengthen Fazer’s presence in existing and emerging

Qualifications

• Requires strong strategic brand and business leadership experience.
• Experience in FMCG or consumer-driven business is preferred.
• Fluent English; Finnish or other market languages are a plus.

Responsibilities

• Build and steer strategy, commercial positioning, and long-term plans for Baked Snacks and New Categories.
• Define where to play next and prioritize scaling portfolio and concepts across markets.
• Drive portfolio performance and Net Revenue Management initiatives.
• Own category-level revenue and margin delivery and take action when needed.
• Steer portfolio to SKU level, develop winning concepts, and translate priorities into executions.
• Collaborate with R&D, production, operations, and other partners; work with trade on commercial story.

Skills

Strategic leadership

Brand strategy

Category management

P&L / Net Revenue Management

Portfolio management

Innovation management

Data analytics / AI tools

Influencing & collaboration

Willingness to travel

Education

Relevant university degree

Tools

AI-assisted tools

Job description

As part of strengthening our growth strategy, we are looking for a Business and Portfolio Lead for our Baked Snacks and New Categories to join Fazer Confectionery, Chocolate & Snacking Business Unit. In this role, you will lead the Baked Snacks & New Categories’ Business and Portfolio team and manage assigned snacking segment across relevant markets: shaping category strategy, owning commercial choices within the category plan, and driving sustainable growth & margin.

Your scope covers Biscuits, Crisps and New Categories, with a particular strong focus on identifying new growth spaces, developing and scaling winning concepts and building Fazer’s presence in existing and emerging snacking categories and markets. Experience in entering new categories or developing new business is especially valuable in this role.

Your key responsibilities:

Category strategy and commercial leadership

You will build and steer the strategy, commercial positioning and long-term plan for the Baked Snacks (Biscuits & Crisps) and New Categories, translating consumer, market, competitor and category insights into clear growth choices across markets.

• Build the annual and long-term category plans for all relevant markets, including market-specific growth priorities
• Define where the to play next and recommend priorities for scaling the portfolio & concepts across markets
• Drive Portfolio Performance and Net Revenue Management initiatives, including price-pack architecture, mix & promotion choices within the portfolio
• Own category-level revenue and margin delivery and act when performance requires

Portfolio & innovation

You will steer the portfolio to an SKU level, developing winning concepts and ensuring that category priorities translate into compelling commercial and consumer-facing executions.

• Drive portfolio analysis and proposals to grow the core, innovate new and manage the tail
• Build category innovation priorities and drive product concept development in collaboration with R&D, production & operations
• Own the commercial brief for key portfolio concepts, including the value proposition, growth priorities and commercial objectives, as well as the commercial story to the trade

In this role you will lead one Business & Portfolio Manager and have dedicated responsibility for managing assigned segments within the Snacking categories. You will report to the Business & Portfolio Director, Chocolate & Snacking and be part of Fazer Confectionery’s Chocolate & Snacking Business Unit as well as the Fazer Marketing organization in matrix. You will collaborate with Fazer Confectionery Brand Experience team, Commercial Units, R&D, production, supply chain and other key partners.

We combine strategic category leadership with strong commercial and financial judgement and are curious about where the next growth opportunities will come from. You turn insights and ideas into compelling concepts, clear portfolio choices and profitable business opportunities. You influence stakeholders across functions and markets and move confidently between long-term strategic direction and hands-on execution. With a strong business-owner mindset, you make choices that strengthen growth, margin and brand equity. Experience in entering new categories and developing new business is considered an advantage.

We expect you to have:

• Strong, preferably 5-10 years relevant experience in strategic brand and business leadership, preferably in FMCG or another consumer-driven business
• Commercial and financial acumen, including category P&L logic and
  Net Revenue Management
• Demonstrated portfolio and innovation management, from assortment and SKU analysis to concept prioritization and market scaling
• Experience from new product and category concept development
• Ability to translate consumer, market, competitor and brand-health insights into decisions; readiness to use analytical and AI-assisted tools
• Strong influencing, communication and collaboration skills across markets and functions, including conceptual selling to the trade
• A relevant university degree and fluent English; Finnish or other market languages are an advantage
• Previous line-manager experience is an advantage in the role
• Ability to travel frequently